What are the 5 stages of digital marketing?

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What are the 5 stages of digital marketing? 2

Answer: AACRO® Framework of digital marketing tells us about the 5 main stages of digital marketing.

1. Activation
This is the process of getting a customer to sign up for your product or service. It can involve creating a website or making a Facebook page and getting them to download a white paper, visit your website, or complete a purchase.

2. Acquisition
Once you have a customer, you need to work on acquiring more customers. This may involve using paid advertising, search engine optimization (SEO), or content marketing.

3. Conversion
In order for acquisition efforts to be successful, you need to convert as many prospects into customers as possible. This means creating a process or lead funnel that turns leads into paying customers and measuring conversion rates carefully.

4. Retention
It’s not enough to just acquire new customers; you also need to work on retaining them. Push notification, SMS, emailers, Blogs, WhatsApp marketing, Contest, Offers etc come under this stage.

5. Optimization
Tools and techniques to measure result and improve overall digital marketing performance.

February 3, 2023

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