Answer: P-O-E-M stands for Paid, Owned and Earned media. Paid media refers to advertising that you purchase (e.g. TV ads, online banner ads). Owned media refers to all of your digital assets that you own outright (e.g. website, social media pages, email list). Earned media refers to any unpaid coverage or promotion that you receive (e.g. news articles about your company, blog reviews).
Media mix or Digital Marketing mix is the combination of paid, owned and earned media – it’s the content you create and distribute using your paid, owned and earned channels.
The POEM model has become a popular concept in digital marketing. Companies who strive to create a comprehensive digital strategy must understand the importance of each medium in the POEM model as they have distinct benefits when used together – implemented carefully, they can be extremely powerful in engaging customers and accomplishing their objectives.
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