What will SEO look like in 2028?

The future of search is a really important topic for brands and businesses, and I thought I’d send you a quick summary:

The signs are already here that the way people search is changing:

App usage/downloads

Featured snippets = answers without a click

Voice search

Virtual / augmented reality

All of these are potential search results… None of them require a website!
You can’t just focus on what works today, you have to be thinking ahead about where things could go in the future, otherwise there’s a huge risk of being left behind.