The future of search is a really important topic for brands and businesses, and I thought I’d send you a quick summary:
The signs are already here that the way people search is changing:
Featured snippets = answers without a click
Virtual / augmented reality
All of these are potential search results… None of them require a website!
You can’t just focus on what works today, you have to be thinking ahead about where things could go in the future, otherwise there’s a huge risk of being left behind.