Answer: The first form of digital marketing was email marketing, which began in 1978.
Email marketing is a way of advertising to a group of people who have voluntarily signed up to receive promotional messages from a company. Messages can be sent as text, images, or videos, and can be targeted to specific demographics, interests, or past behaviors.
Digital marketing began in the early 1990s with the rise of search engine placement services, such as WebCrawler and AOL. Shortly after, companies started using static banners and text-based advertising techniques on commercial websites, such as Yahoo. This was followed by the introduction of Pay Per Click (PPC) marketing in 1998, which allowed businesses to target a specific audience with ads based on individual preferences instead of blindly targeting large audiences. With the growth of social media around 2006 and increased use of user-generated content for marketing purposes, digital marketing as we know it today was born. Today’s digital marketing capabilities are unprecedented; never before have marketers had so many tools at their disposal to reach an engaged audience.