When digital marketing started?

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When digital marketing started? 2

Answer: The first form of digital marketing was email marketing, which began in 1978.

Email marketing is a way of advertising to a group of people who have voluntarily signed up to receive promotional messages from a company. Messages can be sent as text, images, or videos, and can be targeted to specific demographics, interests, or past behaviors.

Digital marketing began in the early 1990s with the rise of search engine placement services, such as WebCrawler and AOL. Shortly after, companies started using static banners and text-based advertising techniques on commercial websites, such as Yahoo. This was followed by the introduction of Pay Per Click (PPC) marketing in 1998, which allowed businesses to target a specific audience with ads based on individual preferences instead of blindly targeting large audiences. With the growth of social media around 2006 and increased use of user-generated content for marketing purposes, digital marketing as we know it today was born. Today’s digital marketing capabilities are unprecedented; never before have marketers had so many tools at their disposal to reach an engaged audience.

February 3, 2023

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Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

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