Answer: The first skill you should learn in digital marketing is SEO (search engine optimization). SEO is the process of optimizing a website or web page for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
SEO involves optimizing a site’s content, structure, and coding for Google search. It also includes developing backlinks (links from other websites to your site) and social media engagement. When done correctly, SEO can result in increased web traffic levels, improved online visibility, and higher ROI (return on investment) from online marketing campaigns.