Answer: Google Analytics and Moz are two of the most popular website measurement tools. They both offer a wide range of features, including website traffic measurement, SEO analysis, and conversion tracking.
Google Analytics is free to use, while Moz requires a paid subscription. However, Moz offers a 30-day free trial so you can try out all of its features.
Some other good tools are –
- Ubersuggest tool
- Google Search Console
- Seven Boats Site Auditor Tool
- Adobe Analytics
- Microsoft Clarity
Measuring the success of your website is essential for any business looking to maximize their reach. Thankfully, there are a variety of tools available to help. Google Analytics program track the number of users who visit and the types of device they use, as well as demographic information such as age and location. This can give you an idea of your reach and potential customer base.
Heatmap programs provide a visual representation of how users interact with your site, so you can see which pages engage them most, helping you create content that is more likely to make an impact.
A/B testing tools enable you to quickly find out which version of a page works better with your audience. All these tools provide valuable feedback and insights that can help you make improvements to your website.
Related reading: Best digital marketing tools for every marketer
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