Answer: Digital marketing is important because it allows businesses to reach a large number of people with their message in a cost-effective way. Through digital marketing, businesses can target their advertising to specific demographics, interests, and even locations. And unlike traditional advertising methods such as TV or print ads, digital marketing can be tracked and measured so that businesses can see what strategies are working and which ones aren’t.
This allows businesses to fine-tune their advertising efforts and make the most of their marketing budget. By using digital marketing techniques, businesses can create customized messages that are relevant to the needs of their target audience. In addition, digital marketing allows businesses to track the success of their campaigns and make necessary adjustments in order to achieve the desired results.