How to Use Word-of-Mouth Marketing to Boost Your Business

Word of mouth marketing strategies

Word of mouth marketing is one of the oldest and most effective forms of marketing. It is a form of marketing that relies on personal recommendations from friends and family.

As a small business owner, you can’t afford to waste any time or money on marketing strategies that don’t work. That’s why word-of-mouth marketing (WOMM) is such a valuable tool. WOMM is one of the most effective and affordable ways to spread the word about your business.

Any business owner knows that marketing is essential to success. After all, how can you sell your product or services if potential customers don’t even know that you exist? While there are many different marketing channels available, word-of-mouth is often seen as one of the most effective. After all, after hearing a recommendation from a friend or trusted authority figure, people are more likely to take notice and take action.

There are a number of different ways to generate word-of-mouth marketing.

  • One is simply to provide excellent customer service. If people have a positive experience with your company, they’re more likely to tell others about it.
  • Another approach is to offer incentives for referrals, such as discounts or free products.
  • You can also partner with other businesses to extend your reach and get your name in front of new audiences.

By utilizing word-of-mouth marketing strategies, you can help ensure that your business gets the attention it deserves.

What is WOM (Word of Mouth) Marketing or WOMM

In its simplest form, word of mouth marketing (WOM marketing) is when someone recommends your product or service to a friend or family member. This could be in person, over the phone, or even online.

Why Word Of Mouth Marketing (WOM Marketing) is effective

But why is WOM marketing so effective? And how can you make sure that your customers are actually doing it? Part of the reason WOM marketing is so powerful is because it comes from a trusted source. People are more likely to listen to someone they know and trust than they are to a stranger.

And when that person makes a personal recommendation, it carries a lot of weight. Furthermore, WOM marketing is more credible than other forms of advertising because it’s based on personal experience. When done right, WOM marketing can be an extremely effective way to grow your business.

How to do Word of Mouth Marketing (WOMM) Effectively?

But how do you make sure that your customers are actually recommending your product or service? How to use word of mouth marketing to your advantage?

The best way to do this is by providing an exceptional customer experience. If your customers are happy with your product or service, they’re much more likely to tell their friends about it.

You can also encourage WOM marketing by offering incentives, such as discounts or coupons, for customers who refer new business to you. By taking advantage of the power of word of mouth marketing, you can quickly and easily grow your business.

10 Steps to Mastering Word of Mouth Marketing Today

Here are some tips on how to use Word of mouth marketing (WOMM) effectively to boost your business.

  1. Know Your Target Audience – The first step in mastering word of mouth marketing is to understand your target audience. Knowing who they are, where they hang out both online and offline, what resonates with them and their interests will give you the power to craft an effective message. Once you know your target audience inside and out, you can begin crafting creative messages that will spread from person to person.
  2. Identify Influencers – It’s important to identify the influencers in your target audience that carry the most weight with your demographic. These influencers can help you spread the word further and faster, as they will be able to share your message with a larger network of people. Focus on connecting with those who will be most excited about your product or service, as this will create more organic shareability. Try using social media influencers to promote your product or service. This can be a great way to reach a larger audience and generate more word-of-mouth buzz.
  3. Make sure you have a great product or service. This may seem like a no-brainer, but it’s important to remember that WOMM only works if you have a quality product or service that people want to talk about.
  4. Focus on customer service. In addition to having a great product or service, you need to provide excellent customer service. This will encourage customers to talk about their positive experiences with your business to their friends and family.
  5. Get involved in your community. One of the best ways to spread the word about your business is by getting involved in your community. This can be done by sponsoring local events, donating to local charities, or participating in local business networking groups.
  6. Use social media. Social media is a great platform for promoting word-of-mouth marketing because it allows you to reach a large number of people with very little effort. Make sure you have an active presence on popular social media sites such as Facebook, Twitter, and Instagram. Make sure you create visuals and stories that will stay top-of-mind for customers and followers and should also consider fostering relationships with influencers on these platforms so that they can help you promote your service or products.
  7. Provide incentives for referrals. Many businesses offer referral programs as an incentive for customers to promote their products or services to their friends and family members. You could offer discounts, freebies, or other perks for customers who refer new business your way.
  8. Use customer testimonials and reviews to show potential customers that others have had success with your product or service.
  9. Encourage online reviews.” Online reviews are modern day word-of-mouth testimonials that can help boost your business significantly.” says Rand Fishkin – Moz cofounder . He continues “In fact, BrightLocal’s 2014 Consumers Review Survey found that 84% of people trust online reviews as much as personal recommendations.” If you haven’t been encouraging customers to leave reviews about their experience with your business online, now is the time to start! This could be in the form of Google My Business reviews, Yelp reviews, or even Facebook recommendations. Just make sure you are regularly monitoring these platforms so that you can respond quickly and appropriately to any negative feedback.”
  10. Responding Publicly and positively goes a long way” If someone has taken the time publicly review your product – they generally want help – not just a form response.” says Gabriel Weinberg – Founder & CEO of DuckDuckGo.

    He suggests taking the conversation offline as soon as possible if its negative – apologizing profusely if necessary and addressing the problem head on will show future potential customers that complaints are take seriously by management which engenders trust.. Gabe also suggest leveraging positive public reviews by sharing them on social media platforms and replying with something along lines of ‘thanks!. We’re glad you enjoyed it!”
  11. Host events or meetups where potential customers can learn more about your business. This is a great way to build relationships and get people talking about your brand.

Infographic on Word of mouth marketing

womm infographics
How to Use Word-of-Mouth Marketing to Boost Your Business 3


What are the types of word-of-mouth marketing?

Answer: The types of word-of-mouth marketing include online and offline methods such as strategic partner referrals, customer interviews and reviews, user-generated content, influencer outreach, social media marketing and engaging conversations.

What are the characteristics of word-of-mouth marketing?

Answer: Word-of-mouth marketing is a very effective form of marketing because it grabs people’s attention while they are engaged in conversation and encourages a deep level of trust that traditional advertising techniques cannot match. It typically involves utilizing influencers to spread the word about a brand or product by talking positively about it with their audience, whether through personal networks, peer groups, or through social media platforms. Characteristics of word-of-mouth marketing include: being authentic, providing real value with helpful content, being reliable and consistent, creating meaningful interactions, and enabling user participation by empowering customers to talk about their experiences.

Why is word-of-mouth better than advertising?

Answer: Word-of-mouth marketing has been proven to be an effective way to reach target audiences and has been said to be the highest-performing form of marketing. It gives customers a sense of trust with their purchase and can often have more credibility than traditional advertising. Plus, word-of-mouth is typically more affordable and doesn’t require the same level of saturation as traditional ads do.


Word-of-mouth marketing is one of the most effective and affordable ways to promote your small business—but only if it’s done correctly. Make sure you have a great product or service, focus on customer service, get involved in your community, use social media, provide incentives for referrals, and encourage online reviews .By following these tips, you can use WOMM to boost your business and increase brand awareness without breaking the bank!

Thanks for reading! We hope this blog post has given you some helpful tips on how to use WOM marketing to grow your business. WOM marketing is a powerful tool that, when used correctly, can help you reach your target audience and achieve success. So don’t be afraid to give it a try!

February 11, 2023

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