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What is Internet Marketing or Web Marketing or Online Marketing?
Internet marketing or Web Marketing or Online marketing is the process of promoting your business, services, or products online. It basically means to display the information about your products and services on the Internet. Customers, visitors and prospects can purchase these products and services directly from the web.
What are the different techniques of Internet Marketing?
Internet Marketing follows various techniques for promotions like Search Engine Optimization (SEO), Pay Per Click (PPC), Banner Advertisements, Affiliate Marketing, SMS Marketing.
What are the benefits of Internet Marketing?
Benefits of Internet marketing involve:
- Online Branding & Promotion
- Targeted Traffic
- Revenue Generation
Question: What exactly is search engine optimization?
Answer: Search engine optimization, in a nutshell, is the process of overseeing the development or re-development of a website, so that it will naturally attract traffic by securing top ranking on the major search engines/directories for selected search terms and phrases.
Question: What is the most used search engine?
Answer: Google is by far the most used search engine. It provides search results not only on it’s home page, but powers other search engines’ results as well. Google claims to have indexed over 3 billion pages, but in reality, that number is probably too small. More than 300 million searches a day filter through Google’s fingertips.
Question: Search Engine Optimization – How Long Until I See Results?
Answer: Search engine optimization, if done correctly, includes a lot of “hurry up and wait” time. It’s just the nature of how it all works – you create a site, write killer content, submit it to search directories, and….wait.
However, if you have diligently applied effective search engine optimization techniques; in other words, if you’ve really done your search engine optimization homework, you shouldn’t have too horribly long to wait.
If your site has already been on the Web for some time, and is already listed in all of the major directories, then you will probably begin to see improvements in your search engine rankings within 4-6 weeks or less.
If your site is not listed in the major engines and directories, then taking the time to submit it will have a significant positive impact on your rankings.
A complete revamping of your website using search engine optimization techniques will result in an improvement in your search engine rankings fast. You should expect to see improvements for six to nine months, as the changes to your site are added throughout the databases that drive the major search engines.
The bottom line is this: search engine optimization is not about instant results. You can’t expect a top ten ranking over night. Like anything else worth doing, search engine optimization takes patience and hard work and more patience. But yes, if done well, you can see movement and progress from 15-20 days on-wards.
Question: Do You Need Search Engine Optimization?
Answer: Search engine optimization is simply the practice of making your website or blog more accessible to both search engines and search engine users; in other words, you’re making it easier for them to find you.
Do you really need to optimize your site?
Well, of course, you have the option of not making your site accessible to search engines and directories…but what’s the point of that? If you want your site to be found, then you must optimize it for search; and basically, that means you must make it visible to search engines. Web sites in today’s competitive business market that are not optimized for search don’t have much of a chance of being found by potential customers; and that goes for non-business sites as well.
There’s really no excuse for not doing search engine optimization. If you go through the trouble of making a web site, then your intention probably is for that web site to be found. SEO just is the process that helps this happen.
Does every page of my website really need to be optimized?
A: In a word – yes. Every page of a website can be a potential entry point for visitors. You can’t predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimized to for optimal ranking. Collectively, all pages of your website reinforce the common “theme” of the site, which also can help boost ranking. Don’t assume that your home page is the most important page on your site.
Can you guarantee a number #1 position in the search engines?
Nobody can guarantee a number #1 position or specific ranking for your site for a given keyword phrase. There are simply too many factors beyond anyone’s control – the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web.
Why doesn’t my Web site rank very well in the search engines?
A: Having your website rank high in the search engines is a science and the rules for search engine optimization (SEO) are always changing. Here are some reasons why you may be having poor ranking:
- Incorrect usage of the TITLE tag or no TITLE tag content.
- Too many occurrences of the same word in a page (spamming).
- Missing H1 and H2 heading tag content.
- Missing ALT tag content in your graphic links.
- No meaningful content in the first 250 characters on each page.
- Less than 200 words per page.
- Very few pages on your website.
- No links from other websites to your website (link popularity).
Q. Why is SEO important and how can it help my business?
A. To start with the fact that you have a website means that you want to reach out to clients and prospective customers, thus, the visibility of your website is of prime importance. SEO is the process of identifying the ideal keywords for a website and optimizing it in order to ensure that the website achieves high rankings on search engines and directories for those specific search terms and phrases. This in turn will direct the target audience to the website and should translate into revenue for it. Check here for more infographic, facts and figures on why SEO is important for business
Q. If a company does not take its website’s SEO seriously how can it be convinced to think otherwise?
A. The fact that a company has a website means that it wants attention of the target audience. If it does not take its SEO seriously then the very purpose of the website is lost. In modern economy websites have become a necessity for companies to maintain visibility and focus in the market. Online marketing and sales is a major part of any business’ revenue. A company that truly wants to be successful cannot neglect it. Without proper SEO for the website, your company would be losing out on opportunities and sales. Also a website allows you to cultivate a certain image that you want to associate your company with. It is important to recognize the vast opportunities that the Internet holds for your business and then master them. A look at how a rival is doing because of good rankings is also a good way to get the attention of the management of the company.
Q. What is the future of SEO?
A. The future of SEO lies primarily in good, focused content that increase the website’s credibility. The visitor popularity criterion is expected to gain a lot of importance and assist in turning traffic into actual sales.
Q. Is there any way by which I can get my website accepted faster into DMOZ?
A. The selection process employed by www.dmoz.org is fairly unclear though the guidelines are clear and simple. Here is what you can do to try and get accepted into DMOZ:
Ensure that editorial guidelines provided by DMOZ are followed
Select the correct sub-category
Submit a meaningful website
Q. Despite attempts to get keywords ranked, there have been no results. Why?
A. The website would need to be studied carefully to decide why keywords are not getting ranked. However a few points to consider include:
If you have paid for submissions but are unable to see results then most probably the keywords and the website are not fitting the criteria set by the search engines.
If the website is new, wait for at least three months before you start making any major changes.
After this period if keywords are still not ranked then you need to employ optimization techniques such as linking to quality text from other websites, taking on advertising partners, etc.
Q. Despite getting a lot of traffic to my website there isn’t any change in online sales. Why?
A. You first need to study if the keywords from which your website is optimized is concurrent to your business and the products on sale. Next the website design and structure needs to be analyzed in order to ensure that the website is attractive and inspire confidence in the traffic. Other factors that need to be considered include easy navigation and the amount of time taken to load pages. Similarly, the contact details should be placed in a manner that they are easily noticed on any page.
How can your website traffic be increased?
Immediate Results: PPC, Affiliate Marketing, Email Marketing & Rich Media (CPA).
Long Term: SEO, Email Marketing
Branding: Rich Media (CPM), Email Marketing.
Why is having a website so important in present time?
Having a website in today’s time is very important because it’s computer and Internet age. The World Wide Web has engulfed the entire world. If you want to market your products, if you want to spread information about your business, or any such thing, Internet is the tool. A website represents your business and your organization online. Internet is a surest way to reach out to millions of people out there in the whole world. No matter which part of the world you live, the information about your business and organization will reach out millions just by a mouse click. This marks the importance of having a website/presence on the Internet in today’s time.
How can I start with establishing Internet presence?
To establish Internet presence, there are some easy steps:
(i) Domain Name Registration: Domain name or the URL is the web address that people will use to access your website. It should be chosen carefully and must represent your business or organization. Once the availability of the domain name has been checked, it should be registered. Also, the domain name needs to be renewed annually.
(ii) Website Design: Once the look and feel and structure of the website has been formed, the graphic design and coding of web pages and interactive applications is done at this stage.
(iii) Hosting your Website: In this stage, you hire space on the Internet for your website. We are among those web-hosting companies in India that provide budget hosting in India and also budget hosting in New Delhi.
(iv) Promoting and Marketing your Website: You should also have an Internet marketing strategy in place and focus on promoting your website on major search engines and search directories.
What is “Organic Seo” or “Natural Seo”
Organic Seo placement in search engine results (SERPs) means that the site naturally displays well in search results. With no need for paid inclusions, PPC advertising, or sneaky tricks often employed by black hat SEO practitioners to try and fool mother Google.
A site that has good organic placement is likely to be more stable in its long term search engine positions, with less likelihood of position changes due to new algorithms, frequently applied by Google, MSN and Yahoo
We always strive for strong organic placement
“Ethical Seo” White hat Seo Vs Black hat Seo
What is Ethical SEO? (Aka: “White Hat SEO”)
Ethical search engine optimization, in short:, is to follow guidelines and accepted standards to search engine optimize a web site. Which means we don’t use any tricks or cheats that are sometime employed by “Black hat” practitioners. The end result of Ethical or “White Hat SEO” is often stronger positioning that is much longer lasting, and can withstand frequent changes made to algorithms.
Black Hat Optimization on the other hand, uses optimization strategies that can sometimes result in faster results, but most often are not long lived. Some Black Hat strategies can result in being penalized, or even permanently banned by some major search engines and directories.
White Hat Optimization is the only way to go, don’t take the risk of having your site banned.
I am a start-up company and do not have much budget. Can you offer me any discounts?
We are totally unbiased when it comes to pricing. Our pricing is not dependent on how big your company is but how qualitative our solutions are. We have a standard yardstick for pricing for all our customers.
How do I pay for your service?
We have the most secured and world renowned payment gateway of Paypal which accepts all major credit cards. For ready-made packages described on our site, we take full advance payment before starting our work. For customized project, we prefer paypal or direct bank deposit or cheque and we take 50% as advance before starting the project. For monthly recurring services, we take full payment in advance for that specific month at the beginning of the month.
I have paid online, what next?
If you have ordered a service form our site by paying via paypal, we would be sending you a confirmation and project initiation email shortly after we receive the payment. It might take 5-6 hours in business hours. Alternatively after you make the payment , you can send us an email with your detail requirement along with the payment details. We will revert back to you ASAP.
What is your refund policy?
We have refund policy. Please check our refund policy for more details.
I have confidential information. Do you sign NDA? (Non disclosure agreement)?
Yes, We sign NDA. Many of the times, we need your FTP, cPanel or other sensitive details to carry out our work properly. If customer wants, we sign confidential agreement.
There are so many SEO companies. Everyone says to give number 1 ranking. I am confused. How to choose a right SEO company? Any advice?
Do you have a search engine optimization starter guide so that I can learn the basics before starting working with you?
Yes, we have search engine optimization starter guide made by Google itself. Read it here: Search engine optimization starter guide
Do you have some free SEO tools that I can check myself?
Yes. We have free SEO tools that you can check with. Find here free SEO tools
I am not familiar with all essential SEO jargon, terms and definitions. Do you have a SEO glossary?
Yes. We have made a SEO glossary for you to know all the essential definitions before you start your Internet Marketing / Digital Marketing campaign. Find here our SEO Glossary.
What is your SEO code of Ethics? Do you follow any SEO code of ethics?
Yes. We follow industry-standard SEO code of ethics. Read more here about our SEO code of Ethics.
I have just set up a new website. The domain is very new. but after 10-15 days of your regular work, I can’t see much progress in SEO. what’s happening?
SEO is not magic. SEO is the process of facilitating the website’s user friendliness and search engine friendliness by technical and strategic ways. It needs loads of hard work and patience and continuous good work to make the site as an authority in it’s niche naturally, organically over time. Continuous systematic work and work for your user’s benefit yield the best result. Sometimes for very new sites you might face Sandbox effect i.e the examination phase when you might face sudden blockage of your site from Search engines. Read more here – Sandbox Effect. But it’s a temporary phase and with continuous work, it easily passes and you see good progress over time. Please refer to our answer of “Question: Search Engine Optimization – How Long Until I See Results?” and “Q. Despite attempts to get keywords ranked, there have been no results. Why?”
Q. What is Google Panda Update & Penguin Update? What should I do after Google’s Panda & Penguin search algorithm change?
A- Read details about Penguin & Panda here - http://www.7boats.com/tips-to-benefit-from-google-panda-updates-penguin-updates/