Digital Marketing Jobs in Kolkata: What Skills Are Employers Looking For?

Kolkata’s Digital Boom: Land Your Dream Job with the Right Skills (and Seven Boats Academy)

The digital marketing landscape in Kolkata is buzzing with activity. With businesses of all sizes pivoting towards digital platforms, the demand for skilled digital marketers is at an all-time high. Whether you’re a seasoned marketer, a fresh graduate, or someone considering a career pivot, knowing what skills employers are looking for can give you a competitive edge.

Key Skills for Digital Marketing Jobs in Kolkata

To thrive in Kolkata’s digital marketing scene, here are the essential skills you need to master:


Search Engine Optimization (SEO) remains a critical skill, as businesses vie for top spots in search engine results. Understanding keyword research, on-page SEO, link building, and SEO analytics can set you apart.

Social Media Management

With the pervasive influence of social media on consumers’ purchasing decisions, adeptness at crafting engaging content and managing multiple social media platforms is invaluable.


Data drives decisions. Proficiency in analytics tools like Google Analytics allows marketers to track campaign performance, understand consumer behavior, and make informed adjustments. Forget guesswork. Employers need marketers who can analyze data, track campaign performance, and make strategic decisions based on insights. (72% of Indian marketers say data analytics is the most important skill for digital marketing success. Source: Social Media Today, 2023)

Content Marketing Prowess

Content is king (or queen) in the digital world. The ability to craft compelling website copy, social media posts, and email campaigns is crucial.

PPC and Online Ads

Pay-Per-Click (PPC) advertising and online ad campaigns on platforms like Google Ads and Facebook Ads are crucial for driving targeted traffic and sales. Expertise in budgeting, targeting, and optimizing ads is sought after.

Digital PR

Building and maintaining a brand’s online reputation through digital PR strategies is more important than ever. Skills in content marketing, influencer collaborations, and media outreach are in demand.

Research and Analysis

The ability to conduct market research and analyze trends to inform strategy development is a key competency for digital marketers.

Growth Hacking Mindset

Think outside the box! Employers value marketers who can experiment, implement innovative strategies, and drive sustainable growth

Communication and Presentation Skills

Clear and persuasive communication, both written and verbal, along with strong presentation skills, are essential for pitching ideas, reporting results, and collaborating with teams.

Project Management

Digital marketing projects require coordination of various tasks and timelines. Skills in project management ensure campaigns are delivered efficiently and effectively.

Read more:

Beyond the Basics: Unique Skills Standing Out in Kolkata

The good news? You can stand out from the crowd by focusing on these in-demand skills specific to the Kolkata market:

  • Understanding Local Nuances: Catering to the cultural preferences and online behavior of Kolkata’s audience is key.
  • Bengali Language Expertise: The ability to create content in Bengali can be a valuable asset for many businesses.
  • Hyperlocal SEO Strategies: Help businesses dominate their Kolkata neighborhoods with targeted hyperlocal SEO tactics.

The Evolving Landscape of Digital Marketing

Kolkata’s digital marketing industry is not static; it’s rapidly adapting to new technologies and trends. This constant evolution means that digital marketers must be agile learners, staying up-to-date with the latest digital tools and platforms.

Insights from Industry Experts

Local digital marketing professionals emphasize the importance of adaptability and soft skills. A. Roy notes, “Candidates who show a willingness to learn and evolve with technology have a competitive edge.” Similarly, S. Das highlights, “Communication and project management abilities are highly sought after.”

How to Acquire and Improve Needed Skills

For job seekers and marketing students looking to break into Kolkata’s digital marketing scene, continuous learning is key. Online courses, webinars, and workshops offer valuable opportunities to gain and refine these skills. Additionally, hands-on experience through internships or freelance projects can provide practical insights and strengthen your resume.

Job Opportunities in Kolkata

The demand for digital marketing professionals in Kolkata has surged by over 25% in the last year, with roles in SEO, Social Media Management, and PPC among the most in-demand. This demand has also led to a 10-15% increase in average salaries for digital marketing roles.

Seven Boats Academy: Your Gateway to a Lucrative Digital Marketing Career

We understand the Kolkata market inside-out, and we’re passionate about equipping you with the skills and experience employers crave. Here’s why Seven Boats Academy sets you apart:

  • Industry-Focused Curriculum: Developed by Kolkata-based digital marketing professionals, our curriculum is tailored to the specific needs of the local market.
  • Project-Based Learning: Learn by doing! You’ll work on real-world projects like developing SEO strategies for local businesses or managing social media campaigns. Graduate with a robust portfolio showcasing your capabilities.
  • Expert Instructors: Our instructors are industry veterans who share their practical knowledge and industry connections, giving you an edge in the job market.

Success Stories Speak Louder Than Words:

  • Tiyasa, a Seven Boats Academy graduate, landed a coveted position as a Digital Marketing Manager at Google Operations Centre within 3 months of graduation.
  • 85% of our graduates receive job offers in the digital marketing field within 3 months of completing our program. (Internal Data, Seven Boats Academy, 2023-2024)

Don’t Just Land a Job, Land Your Dream Job

At Seven Boats Academy, we go beyond just teaching you skills; we connect you with opportunities. Our dedicated placement team works tirelessly to bridge the gap between our graduates and top Kolkata-based companies.

Ready to Set Sail on Your Digital Marketing Journey?

Enroll today at Seven Boats Academy and transform your passion for digital marketing into a fulfilling career. We’ll equip you with the skills, experience, and industry connections you need to thrive in Kolkata’s dynamic digital landscape.

P.S. Still on the fence? Check out our free resources – ebooks, webinars, and blog posts – for valuable insights into the exciting world of digital marketing in Kolkata.


The digital marketing job market in Kolkata is vibrant and full of opportunities for those equipped with the right skills. By focusing on the key competencies sought after by employers and committing to lifelong learning, aspiring digital marketers can thrive in this dynamic field.

Remember, the digital marketing industry values not just technical expertise but also creativity, adaptability, and a knack for storytelling. Embark on your digital marketing career with these skills and principles in mind, and you’ll be well on your way to success in Kolkata’s flourishing digital landscape.

May 16, 2024

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Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

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