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The Most In-Demand Digital Marketing Skills for Every Digital Marketer

by | Updated on: Aug 28, 2023 | Digital Marketing 101 | 3 comments

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The Most In-Demand Digital Marketing Skills for Every Digital Marketer 1

Digital marketing is evolving and the changes that happen seem to occur at light speed. The most modern techniques are often times a blend of social media, campaign management, and mobile merchandising.

When it comes to marketing on today’s world-wide web it is helpful to consider using varying digital channels in your campaign management strategy. These simple tools can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase or otherwise partake of your offerings.

As a digital marketer, it’s essential to stay up to date on the latest trends and technologies. But what skills should you be focusing on? In this blog post, we will discuss the top in-demand digital marketing skills for every digital marketer. These skills are essential for success in today’s competitive marketplace!


Essential technical skills for every digital marketer include SEO, Social Media Marketing, Online Ad Campaigns, Email Marketing, Content Creation, Web Analytics, AI & Futuristic Tools, Web Design & Development, Lead Generation, Design Thinking backed with soft skills such as in-depth Research, Creativity, Innovation, Communication, Maintaining Relationships & Building Community.

Top skills required for Digital Marketing

Most in-demand digital marketing skills

  • Content Strategy.
  • Video content.
  • Storytelling.
  • Email marketing.
  • Lead funnel.
  • Digital Branding
  • Podcasting & Streaming.
  • AI in digital marketing.
  • Marketing Automation

Digital Marketing Skill #01: SEO

SEO is one of the most important skills for any digital marketer. In order to rank high in search engine results, you need to know how to optimize your website and how to optimize content with keywords. You also need to be familiar with the latest SEO trends and techniques.

Digital Marketing Skill #02: Social Media Marketing

Social media marketing is another essential skill for digital marketers. With so many people using social media platforms, it’s essential to know how to use these channels to reach your target audience. You need to be familiar with all the different social media networks, and know how to create effective campaigns that will engage users.

Digital Marketing Skill #03: Email Marketing

Email marketing is still a powerful tool for reaching your target audience. In order to be successful with email marketing, you need to know how to create effective email campaigns that will get results. You also need to be familiar with the latest email marketing trends and techniques.

One of the best ways to capture a list of interested potential clients is through email marketing. Studies have shown this method is the best way to retain customers who have previously purchased if they are consistently engaged in the future.

What methods should you consider in your email marketing campaigns?

  • Provide giveaways and contests to entertain and engage your community.
  • Consider providing coupons and special offers for repeat business or referrals.
  • People love to give their opinions! Offer interactive polling and voting to receive feedback from readers and buyers.

Deliver good content within your emails, mesmerising graphics, along with a catchy headline, and you’ll see traffic flowing from email listings in no time.

Digital Marketing Skill #04: Web Analytics

Web analytics is another essential skill for digital marketers. This involves tracking and analyzing website data in order to improve performance. By using web analytics, you can identify areas where your website needs improvement, and make changes that will help increase traffic and increase conversions.

Digital Marketing Skill #05: PPC Advertising

PPC advertising is a great way to reach your target audience quickly and easily. In order to be successful with PPC, you need to know how to create effective campaigns and target the right keywords. You also need to be familiar with the latest PPC trends and techniques.

Related reading: How to be a digital marketing expert? & How to become the best digital marketer

Skill #06: Data Analysis

Data analysis is essential for understanding what strategies are working and which ones aren’t. By analyzing data, you make informed decisions about where to allocate your time and resources. You can also use data to create more targeted and effective marketing campaigns.

Digital Marketing Skill #07: Copywriting

Copywriting is another essential skill for digital marketers. In order to create effective marketing materials, you need to know how to write persuasive copy that will engage users. You also need to be familiar with the different types of copywriting, such as SEO copywriting, email copywriting, and social media copywriting.

Digital Marketing Skill #08: Design

Design is an important aspect of any marketing campaign. Whether you’re creating ads, email newsletters, or social media posts, it’s essential to have a strong understanding of design principles. This will help ensure that your marketing materials are visually appealing and effective.

Digital Marketing Skill #09: Project Management

Project management is essential for coordinating marketing campaigns. By managing projects, you ensure that all the different moving parts are working together effectively. This includes setting timelines, assigning tasks, and making sure that everyone is on track.

Digital Marketing Skill #010: Time Management

Time management is essential for any digital marketer. With so many different tasks to juggle, it’s important to be able to prioritize and stay organized. By managing your time effectively, you’ll be able to get more done in less time!

Marketing Automation

This refers to software platforms designed for marketing departments to automate repetitive tasks.

Video Marketing

This involves using videos to promote and market your product, increase engagement on your digital and social channels, and educate your consumers and customers.

Related reading: Digital Marketing Career in India

Additional Skills needed for digital marketers

Google Alerts

Google Alerts are a simple, yet underrated tool for marketing professionals. Google allows you to assemble as many alerts as you would like on as many different subjects as you wish! You distinguish what data or contents to track (Blogs, Videos, News, Groups, etc ), how frequently you desire to receive the information, and voilà! Google will create a customised daily list and send it to you via RSS feed or by email. This has always been an extremely easygoing method to track brand names and mentions by way of keyword management.

What should you consider when using Google Alerts?

  • Stay on top of your industry’s news by tracking key website url’s and key phrases.
  • Easily locate new customers and top clients by knowing their online activity.
  • Track new links coming into your website and identify new partnerships.

Locate the leaders in your industry and begin reading and following their work to stay competitive. Become part of their community, interact in conversations. Comment on their blogs and tell them what you’re working on.


Blogging seems to be taking over the world-wide web! This medium allows you to express yourself and provide helpful information. Blogging, and guest blogging, is also a very effective marketing tool.

What should you consider while blogging?

  • Update your content often as search engines place more value on fresh content.
  • Create content that is helpful to your community of readers.
  • Integrate your social media tools for more engagement amongst your friends.
  • Believe that you have something worth sharing with others and stay dedicated.

Social Bookmarking

I am sure you are familiar with how to bookmark your favourite sites on your toolbar at your laptop or computer. Well now something called Social Bookmarking has taken the web by storm! This process is best explained where Internet users store their favourite pages on “bookmark” sites online. Users also have the option of sharing these pages with their network of friends.

What popular bookmarking networks should you consider staring out with?

  • Digg
  • Reddit
  • Pinterest
  • Delicious

Article Marketing

Article marketing is an outstanding way to get free publicity. Write a good article about your business, products, or anything that relates to your market. By placing a link within or at the end of your articles you can drive a fair amount of traffic your way.

What should you keep in mind when using article marketing?

  • You need several articles to make an impact. One article is not enough.
  • Do not write articles that will not be helpful to the reader. If the article does not draw them in they in turn will not click the link to your website.
  • Be captivating, but leave your readers wanting more. This will increase the likeliness they will head over to your website.


You are sure to lure in traffic through forum writing. Do not underestimate the traffic you can receive from this marketing method.

What should you keep in mind while participating in forums?

  • Forums require time and your honest community involvement.
  • Add signature links to your online site if forum rules allow.
  • Make sure your taglines are enticing so forum users will click your link out of curiosity.

It is always a good idea to actually answer questions within posts vs. just making spammy comments to get clicks. Adding something worthwhile to the conversation will be much more appreciated by the user community.

RSS Feeds

RSS solves a problem for people who routinely use the web, but would prefer to stay informed by retrieving content from the sites instead of going to each site personally one by one. You save time by not needing to visit each site individually. Feed Reader software allows you to grab the content from various sites and displays them for you in one convenient place.

What popular RSS Feed Readers should you consider using to save time?

  • Google Reader
  • FeedReader (Windows)
  • NewsGator (Windows – integrates Outlook as well)
  • My Yahoo

Once you have your Feed Reader, you only need to find the RSS feed to list within your software program of choice. Many sites display a small icon with the acronyms RSS, XML, or RDF to let you know a feed is available.

Remember, while having these skills can make you a more versatile marketer, it’s also important to specialize in a few areas based on your interests and career goals.

Thanks for reading! We hope this blog post was helpful. If you have any questions, feel free to leave a comment below or contact us directly. We’re always happy to help! :)

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



  1. arjunkm02

    Great post Debajyoti. Now a days digital marketing has good scope. By doing all the above things, the online presence will improve drastically.

  2. Diya Sarkar

    Excellent work. loved the additional skills part. extremely beneficial for anyone pursuing a digital marketing career.


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