What are the various targeting strategies for display advertising?

Seven Boats Academy - Leading digital marketing institute in India
What are the various targeting strategies for display advertising? 2

With advancements in technology, display advertising has quickly become a powerful way for businesses to reach consumers. To do this effectively, businesses need to be aware of the various types of targeting strategies for display advertising that are now available to them. These strategies include audience/demographic targeting, interest-based targeting, remarketing and contextual/placement targeting.

Targeting StrategyDescription
Audience and demographic targetingAudience and demographic targeting allows businesses to segment their target audience by specific criteria such as age, gender or geographic location.
Interest-based targetingInterest-based targeting goes one step further and takes into account the type of content the user is viewing or engaging with to determine which ads are relevant for them
RemarketingRemarketing works by displaying ads based on a user’s prior activities on websites they’ve visited before while contextual/placement targeting enables businesses to carefully pinpoint specific outlets where they want to display their ads.
Contextual/placement targetingThis form of targeting focuses on delivering your ad on websites that share similar themes with your product or service.
Various Targeting Strategies for Display Advertising

All these strategies work together to create more tailored ad campaigns that can increase visibility and traffic to businesses’ websites.

Targeting is an important part of display advertising, as it helps you to ensure that your ads are seen by the right audience. There are a few key targeting strategies available when it comes to display advertising:

1) Demographic Targeting: This involves targeting people based on factors such as age, gender, or income level. This type of targeting allows you to create tailored ads and campaigns that can reach specific groups of people who may be more likely to respond positively to a product or service.

2) Contextual Targeting: This form of targeting focuses on delivering your ad on websites that share similar themes with your product or service. By placing ads in contextually relevant environments, advertisers have the opportunity to increase their visibility with potential customers.

3) Audience Targeting: With this approach, marketers can target specific audiences across online networks like Google and Facebook by leveraging collected data about users’ interests and browsing habits. Advertisers can then show ads tailored specifically for certain types of consumers – allowing them greater control over whom their campaigns reach.

4) Geographic Targeting: Geolocation technology enables advertisers to target users within particular geographic areas — either in a radius around a point (i.e., zip code or city), within designated addresses, or via polygons created from multiple points (i.e., countries). The advantage here is twofold – you can make sure your ad only reaches people who live near the businesses you serve and advertise locally-specific products/services only in those markets where they’re relevant and needed most!


5) Remarketing/Retargeting Strategies : Advertisers often use remarketing tactics after someone has interacted with their website but hasn’t taken further action they want them too—like making purchases or signing up for email newsletters etc . Remarketing enables advertisers to stay top-of-mind with consumers by displaying targeted advertisements related back to the consumer’s previous activity—which increases brand awareness at scale and reduces cost per acquisition for advertiser’s campaigns!

With these five strategies under your belt, along with some creativity, finesse & good intentions – you should have no problem mastering display advertising so that it becomes an effective tool when marketing & growing your business!

Updated on: February 3, 2023

1 responses on "What are the various targeting strategies for display advertising?"

Leave a Message

Your email address will not be published. Required fields are marked *

Award winning
Digital Marketing Institute
in India

Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

Seven Boats Academy Centres

Nagerbazar

Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

Phone: 08017049042
Secondary phone: 09674937499
Email: [email protected]

Khardah

P.O, 1095, Lodh House, Arunachal, Khardaha, Rahara, Kolkata, West Bengal 700118, India

Phone: 08017049042
Secondary phone: 09766470193
Email: [email protected]

Bhowanipore

SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

Phone: 08017049042
Email: [email protected]

Baranagar

14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
Phone: 08017049042
Email: [email protected]

top
Copyright © 2011-2023 Seven Boats Academy. All rights reserved.
Login / Sign up
Download Brochure
WhatsApp Chat