Before we begin in earnest, let’s define who a YouTuber is. Roughly speaking, a person who uses the YouTube video platform to put out video content is a YouTuber. For many of these YouTubers, this is a career where they earn real money! So, you can safely say that they monetize the content they share on YouTube. You may sit back and think that it’s quite easy to simply create and upload videos, and wait for money to roll in! However, things are not that simple.
There are millions of YouTube users, yes, so the market is quite big for you. There are no geographical boundaries for you, yes, because anyone in any corner of the world can view your uploaded video. The real challenge is that there are thousands of people all over the world creating and uploading videos on YouTube. Users have so many options on this video streaming platform. Unless you are really good in the creative department, you will not be able to gather enough views to earn you advertising money. Certainly not enough to sustain a life, if you plan on becoming a full-time YouTuber.
What you need to make a decent job of your YouTube channel is to handle the digital marketing side well. It’s not enough to creative interesting videos. You also need to market it well. The job starts with optimizing it with the right keywords. YouTube, being a product of Google, has a search algorithm that can be used to come up to the top of the search results when users search for relevant videos. With digital marketing knowledge, you need to conduct a keyword research that will help you come up with keywords to optimize your video content.
These keywords will help you with the paid and unpaid advertising side as well. Again, you will need to be good at digital marketing in order to find out which keywords will get you better advertising ROI.
A major side of being a YouTuber is to ensure that your social media marketing is strong, a side of digital marketing that gets greater importance in this case. Social media networking and online branding of your YouTube channel will grab more eyeballs for your channel. Of course, you will have to do more than just uploading your video content here and there! That will not work for you in the long run because people watching it isn’t going to be good enough for you. You need people to come to your channel to view your video content. Only then can you earn from these YouTube videos.
The major part of being a YouTuber is to have a big heart to sustain the initial hurdle of seeing days on end when no one or very little number of views will come. With strategic digital marketing, you can change the scene.