With the growing popularity of social media, it is very essential to make sure that being a Digital Marketing Professional you should be aware about all the aspects of social media. It is considered as one of the most crucial aspect for online branding and promotion for every product and service to stay in limelight.
Before getting into details you have to have the overview of Social Media. So this chapter would start with explaining what social media is all about. After that we would share the wide popular social channels and explain what are the guidelines for social brand building. It is also very important to know the various types of Social Media Marketing, so we would explain that. Before working on various social media platform, you have to know the best practices for Social Media Marketing. Our chapter would also include the Social KPI & Engagement Metrics.
In social media, you also have to know how various softwares can be used. We would also explain how Cross Platform integration,social logins etc can be created and managed.
So to start with the first platform that we would explain, is Facebook. So the basic would start with, what is the difference between fan page and personal profile. It is very important to know what should be there in the Page. The next important aspect would be about the post frequency and time. After that we would explain the concepts of Hashtag, Mention, Links, Photos, Tagging, Offers, Notes, Events on Facebook. Its very important to know how you can promote offers & Events, how to Invite people and Admin Role. An expert social media manager has to know about the Facebook Trends, Custom Tabs & application, how to get Reviews. After understand all these aspects, you have to also know about the the Facebook Ads and basic differentiation between, Stamp ads/ boost ads/ page likes.
We all know, how a simple tweet can become a talk of the town. So this platform also has a lot to offer, in terms of social media publicity to create buzz about anything. Initailly we would start with the with the overview of Twitter, then we would explain the best practices. After that we you let you know how to increase your follower also identify & take advantage of the trending tweets, hashtags and retweet.
Its very evident that Linkedin is very important from the aspect of increasing the professional networking. So now a days it has become one of the most important aspect of brand building. Here also, we would start with the overview and then explain the variation of profile and company page. We would also explain how to increase your connection, share updates and the significance of pulse messages and the benefits of joining groups and how the job postings work.
We all know that google is the most popular search engine and so your presence on Google + is very important. We would start with the basic overview & then would explain the difference between the profile and company page. One of the most important aspect of Google+ is Google Local Listing i.e GLL so you would be explain how you can do that. We would also explain the concepts of Hashtag, +1, Reviews, Videos, Circles.
Youtube is undoubtedly a very integral part of social media. So it is also important to know about that. So we would explain how you have to create a profile and channel on YouTube. How SEO can be used to optimize your video circulation. Also the best practices etc would be explained.
We would also explain the overview of other Social Medias like Pinterest, Flickr, Instagram etc.
After completion of this chapter you would be able to work as a social media manager. You would be able to promote a brand on social media and keep visitors constantly engaged in your brand and ultimately direct traffic to the website.
|Social Media Marketing|
|What is Social Media Marketing||00:30:00|
|Social media marketing, to put it simply, is the use of these social media networks for the purpose of online marketing. Products and services are promoted on these networks for the users who are registered there. There is a division of online marketing that is dedicated to promoting, branding and selling commodities through these social media networks. The requirements of this marketing domain is different from the others.|
|Social KPI and Engagement Metrics||00:40:00|
|KPI stands for Key Performance Indicator. On the surface, social media marketing may look vague and the results may seem intangible. For example, a key purpose of social networking for brands is to create brand awareness. There is no single metric or indicator that you can apply and measure awareness. There has to be a combination of more than metrics that will help you understand how much awareness your brand is able to create.|
|Types of Social Media Marketing||00:30:00|
|Here are the different types of social media marketing|
|Social and Brand Building Guidelines||00:40:00|
|Just like any other form of media, social networks can become vehicles of brand building exercises. However, just like it was mentioned in the earlier module, social media has its own set of guidelines that every brand has to follow. It offers certain advantages that no other form of media can, but brands have to use these judiciously. Social media networks can be reactionary.|
|Best Practices for Social Media Marketing||00:20:00|
|Social media networks have that edge to give brands and companies an opportunity to establish relationships with the customer. However, social media networks require some best practices. Without these, brands will fall foul not just for the users of these networks but also against the rules of the platforms.|
|Cross Platform Integration, Social Logins, etc||00:40:00|
|There are many tools available online that allow brands to correlate between social networks and bring them all under one umbrella. The advantage for brands is that through this method, they will be able to keep track of different social profiles and gain leverage from all of them. For example, a piece of content may not get much viewership on Facebook but it may become a rage on Twitter. It is very difficult to predict what will work on social media. The same is true for what will go ‘viral’. There is no formula and that makes it necessary that brands have all their fingers in different pies. That is where cross platform integration becomes so important for social media marketing.|
|Software Used in Social Media Marketing||00:22:00|
|social media marketing is a vast field. It is difficult and even impossible to track and develop this field manually. You need the help of software and automations to take care of this work. It will save time and effort and enable you to get the right stats for your consideration. Some of the software are free while the others are paid, some even quite expensive. It is the decision of the social media marketer to pick whichever software they want.|
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