With the growing popularity of social media, it is very essential to make sure that being a Digital Marketing Professional you should be aware about all the aspects of social media. It is considered as one of the most crucial aspect for online branding and promotion for every product and service to stay in limelight.
Before getting into details you have to have the overview of Social Media. So this chapter would start with explaining what social media is all about. After that we would share the wide popular social channels and explain what are the guidelines for social brand building. It is also very important to know the various types of Social Media Marketing, so we would explain that. Before working on various social media platform, you have to know the best practices for Social Media Marketing. Our chapter would also include the Social KPI & Engagement Metrics.
In social media, you also have to know how various softwares can be used. We would also explain how Cross Platform integration,social logins etc can be created and managed.
So to start with the first platform that we would explain, is Facebook. So the basic would start with, what is the difference between fan page and personal profile. It is very important to know what should be there in the Page. The next important aspect would be about the post frequency and time. After that we would explain the concepts of Hashtag, Mention, Links, Photos, Tagging, Offers, Notes, Events on Facebook. Its very important to know how you can promote offers & Events, how to Invite people and Admin Role. An expert social media manager has to know about the Facebook Trends, Custom Tabs & application, how to get Reviews. After understand all these aspects, you have to also know about the the Facebook Ads and basic differentiation between, Stamp ads/ boost ads/ page likes.
We all know, how a simple tweet can become a talk of the town. So this platform also has a lot to offer, in terms of social media publicity to create buzz about anything. Initailly we would start with the with the overview of Twitter, then we would explain the best practices. After that we you let you know how to increase your follower also identify & take advantage of the trending tweets, hashtags and retweet.
Its very evident that Linkedin is very important from the aspect of increasing the professional networking. So now a days it has become one of the most important aspect of brand building. Here also, we would start with the overview and then explain the variation of profile and company page. We would also explain how to increase your connection, share updates and the significance of pulse messages and the benefits of joining groups and how the job postings work.
We all know that google is the most popular search engine and so your presence on Google + is very important. We would start with the basic overview & then would explain the difference between the profile and company page. One of the most important aspect of Google+ is Google Local Listing i.e GLL so you would be explain how you can do that. We would also explain the concepts of Hashtag, +1, Reviews, Videos, Circles.
Youtube is undoubtedly a very integral part of social media. So it is also important to know about that. So we would explain how you have to create a profile and channel on YouTube. How SEO can be used to optimize your video circulation. Also the best practices etc would be explained.
We would also explain the overview of other Social Medias like Pinterest, Flickr, Instagram etc.
After completion of this chapter you would be able to work as a social media manager. You would be able to promote a brand on social media and keep visitors constantly engaged in your brand and ultimately direct traffic to the website.
|Social Media Marketing|
|What is Social Media Marketing||00:30:00|
|Social media marketing, to put it simply, is the use of these social media networks for the purpose of online marketing. Products and services are promoted on these networks for the users who are registered there. There is a division of online marketing that is dedicated to promoting, branding and selling commodities through these social media networks. The requirements of this marketing domain is different from the others.|
|Social KPI and Engagement Metrics||00:40:00|
|KPI stands for Key Performance Indicator. On the surface, social media marketing may look vague and the results may seem intangible. For example, a key purpose of social networking for brands is to create brand awareness. There is no single metric or indicator that you can apply and measure awareness. There has to be a combination of more than metrics that will help you understand how much awareness your brand is able to create.|
|Types of Social Media Marketing||00:30:00|
|Here are the different types of social media marketing|
|Social and Brand Building Guidelines||00:40:00|
|Just like any other form of media, social networks can become vehicles of brand building exercises. However, just like it was mentioned in the earlier module, social media has its own set of guidelines that every brand has to follow. It offers certain advantages that no other form of media can, but brands have to use these judiciously. Social media networks can be reactionary.|
|Best Practices for Social Media Marketing||00:20:00|
|Social media networks have that edge to give brands and companies an opportunity to establish relationships with the customer. However, social media networks require some best practices. Without these, brands will fall foul not just for the users of these networks but also against the rules of the platforms.|
|Cross Platform Integration, Social Logins, etc||00:40:00|
|There are many tools available online that allow brands to correlate between social networks and bring them all under one umbrella. The advantage for brands is that through this method, they will be able to keep track of different social profiles and gain leverage from all of them. For example, a piece of content may not get much viewership on Facebook but it may become a rage on Twitter. It is very difficult to predict what will work on social media. The same is true for what will go ‘viral’. There is no formula and that makes it necessary that brands have all their fingers in different pies. That is where cross platform integration becomes so important for social media marketing.|
|Software Used in Social Media Marketing||00:22:00|
|social media marketing is a vast field. It is difficult and even impossible to track and develop this field manually. You need the help of software and automations to take care of this work. It will save time and effort and enable you to get the right stats for your consideration. Some of the software are free while the others are paid, some even quite expensive. It is the decision of the social media marketer to pick whichever software they want.|
|Facebook Marketing: Use of Positive & Negative Emotion Words||00:20:00|
|Facebook Marketing: Use of Positive & Negative Emotion Words (Infographic)|
|Get the most out of Twitter||00:20:00|
|How to get the most out of Twitter|
|Sharing Avalanche of Social Media||00:30:00|
|Sharing avalanche of social media|
|How to grow your business using content marketing||00:15:00|
|Learn how to grow your business using content marketing|
|The Content Grid||00:20:00|
|The content marketing grid!|
|Social Media Marketing Handbook by SEJ||02:00:00|
|Social Media Marketing Handbook by Search Engine Journal|
|100 Killer Ideas for your Social Media Content||00:30:00|
|Facebook Post Samples & Ideas||00:20:00|
|Some social media image post samples|
|Some important discussions about Facebook profile|
|Facebook Blueprint Certification||01:00:00|
|FACEBOOK BLUEPRINT - The tools you need to learn how Facebook can help grow your business|
|All About Facebook Ads||00:45:00|
|Social Media Marketing Plan: How to||FREE||00:04:00|
|Social Media Content idea generation||FREE||00:04:00|
|Industry based hashtags and how to find them||FREE||00:03:00|
|Right number of hashtags for your Facebook post||FREE||00:03:00|
|Social Media Marketing – Goals & Objectives||FREE||00:04:00|
|Video marketing fundamentals|
|2 Most Important Things That You Should Know For Social Media and SEO||00:10:00|
|Social media audit||00:20:00|
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|Beat Algorithm Issues on Facebook With These Tips||00:05:00|
|Best Social Media Platform When Target Group is Female||00:03:00|
|Check Insights-of Facebook Page – Pageviews||00:05:00|
|Create Brand Page on Google Plus||00:05:00|
|How Many Characters are Right For Facebook Post||00:05:00|
|How to bookmark a page on Diigo||00:05:00|
|How to bookmark on stumbleupon||00:05:00|
|How to change Facebook Page Layout||00:05:00|
|How to create company page on LinkedIn||00:05:00|
|How to create fb brand page||00:05:00|
|How to create perfect post for Fb||00:05:00|
|How to Create Twitter Profile||00:05:00|
|How to scoop.it||00:05:00|
|How to Set Preferred page audience for brand page – Facebook||00:05:00|
|Selecting Audience For Facebook Post||00:05:00|
|FB Message Reply & Auto Responder||00:05:00|
|Social Media Content Research||00:10:00|
|Facebook Lead Generation Ad||00:30:00|
|Upload product in Facebook Shopping Section||00:15:00|
|Social Media Content Calendar||00:10:00|
|Social Creatives Designing||00:05:00|
|What to post on social media – basic content ideas||00:05:00|
Seven Boats Academy presents Starter WordPress Guidebook
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If you want to learn more about social media, why not look to the very people who do it to pay the bills? The Buffer team has compiled a list of social media strategies you can implement today to tackle social platforms like Pinterest, Twitter and Facebook.
What to expect:
- Tactics for keeping your evergreen content alive on social platforms
- Tips for catering your messaging to each unique social media platform
- Testing ideas for the placement of social share buttons on your website
2. Social Media Data Cookbook by Hootsuite
Social media marketers know the importance of collecting data, but knowing where to start can be tricky. The social media management system Hootsuitehas put together some helpful recipes that don’t require an entire team of data scientists to implement.
What to expect:
- Tips on how to make the most of the social media data that you already have
- Step-by-step instructions for determining the ROI of your social media campaigns
- A whole lot of additional resources and videos for social media marketers who like to go deep
3. Data-Driven Content Marketing by Uberflip
Marketers are expected to keep tabs on how their content is performing, but they’re also expected to use that data to inform future content strategy. If you’re not already doing this, don’t sweat it! This ebook by Uberflip, the content management tool, teaches how to craft an effective content strategy that uses data as its backbone.
What to expect:
- A comprehensive guide to crafting a content strategy with data at its core
- Tips on how to measure the effectiveness of your content distribution
- Step-by-step instructions on how you can use data from your previous campaigns to inspire future content marketing efforts
4. The Performance Marketer’s Guide to Retargeting by Adroll
You may have seen those pesky ads following you around Facebook — they’re taunting you with that sweater you’ve been dreaming about or those shoes you were Googling last night. Retargeting has become a necessary part of performance marketing and is essential to many paid acquisition strategies. There’s more to retargeting than meets the eye, and advertising retargeting giant Adroll has broken it down for you.
What to expect:
- An overview of the basics of retargeting
- Retargeting strategies for web, social and mobile
- Tips on how to measure your ads’ performance
- Case studies, checklists and optimization tips galore
5. The Beginner’s Guide to SEO by Moz
SEO isn’t just for performance marketers. It’s a topic that marketers of all stripes need to know about — from content marketers to social media marketers to copywriters and beyond. If you feel like you could use a refresher, check out this beginner’s guide by analytics experts Moz, which covers the history of SEO along with recent changes and developments.
What to expect:
- An overview of how search engine optimization and search engine marketing work
- A breakdown of the importance of keywords, title tags, URL structure and other factors that influence SEO
- Keyword research basics and pointers for measuring your success
- A series of SEO myths, debunked
6. The Optimization Survival Guide by Optimizely
Whether you’re new to conversion rate optimization (CRO) or a seasoned pro, it’s never too late to build these strategies into your marketing practice. This guide from Optimizely the website optimization platform, is meant to inspire you to “always be testing” — by standing on the shoulders of giants (to the tune of 30+ heavyweight CRO experts).
What to expect:
- Inspiration and best practices for A/B testing
- Advice and insights from 30+ industry professionals
- Strategies on how to overcome roadblocks that are keeping you from A/B testing (and growing your bottom line)
Marketing campaigns of all flavors depend on strong copywriting to help them succeed — especially when it comes to landing pages. Is your copy converting visitors into customers or is it falling flat? In this ebook, Joanna Wiebe shares her secret recipe to copywriting success.
What to expect:
- Insights and tips from some of the world’s most successful conversion copywriters
- Step-by-step copywriting tips for all landing page elements
- Shortcuts for writing click-worthy calls to action
- Landing page examples and critiques to illustrate the above
8. The Optimization Benchmark, Q2 2015 by Optimizely
What better way to improve your conversion rate optimization strategy for next year than to look back on what has worked for others in 2015? In this report, Optimizely shows you how your organization stacks up against industry standards in a variety of areas: from A/B testing frequency to resources allocated.
What to expect:
- A rundown of why optimization is essential for growth
- A glimpse at how successful conversion rate optimizers build their teams
- Insight into how others are managing and streamlining their experimentation
9. Conversations, Not Campaigns by Marketo
Email is still the most direct way to contact your customers or clients, but with open rates plummeting, it can fall flat if you’re not doing it right. As Marketo, the marketing automation software company, explains in this ebook about the finer points of customer engagement, the most effective way to drive sales is having real conversations.
What to expect:
- Case studies that illustrate what engaging conversations look like
- Tricks for scaling one-on-one conversations
- Email automation explainers and examples
10. Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages by Unbounce
So you’ve built a landing page, now what? If you need help trying to make your landing page, convert we’ve got the solution for you. Written by our very own Oli Gardner (Yes we’re totally plugging ourselves) this ebook comes with 60 pages of crucial explanations of every element that make up attention-driven design and will help your landing page drive more conversions.
Ever have a sneaking suspicion that your landing page could be converting better? Well, you’re probably right — and you can get closer to perfection by employing the principles of attention-driven design, broken down by Unbounce’s Oli Gardner in this ebook.
What to expect:
- An overview of all 23 visual principles, with useful case studies and examples
- Psychology and interaction design theory and tips
- Pointers for designing pages with perfect attention ratio (plus a definition of what attention ratio is, exactly, and why you should give a hoot)