With the growing popularity of social media, it is very essential to make sure that being a Digital Marketing Professional you should be aware about all the aspects of social media. It is considered as one of the most crucial aspect for online branding and promotion for every product and service to stay in limelight.
Before getting into details you have to have the overview of Social Media. So this chapter would start with explaining what social media is all about. After that we would share the wide popular social channels and explain what are the guidelines for social brand building. It is also very important to know the various types of Social Media Marketing, so we would explain that. Before working on various social media platform, you have to know the best practices for Social Media Marketing. Our chapter would also include the Social KPI & Engagement Metrics.
In social media, you also have to know how various softwares can be used. We would also explain how Cross Platform integration,social logins etc can be created and managed.
So to start with the first platform that we would explain, is Facebook. So the basic would start with, what is the difference between fan page and personal profile. It is very important to know what should be there in the Page. The next important aspect would be about the post frequency and time. After that we would explain the concepts of Hashtag, Mention, Links, Photos, Tagging, Offers, Notes, Events on Facebook. Its very important to know how you can promote offers & Events, how to Invite people and Admin Role. An expert social media manager has to know about the Facebook Trends, Custom Tabs & application, how to get Reviews. After understand all these aspects, you have to also know about the the Facebook Ads and basic differentiation between, Stamp ads/ boost ads/ page likes.
We all know, how a simple tweet can become a talk of the town. So this platform also has a lot to offer, in terms of social media publicity to create buzz about anything. Initailly we would start with the with the overview of Twitter, then we would explain the best practices. After that we you let you know how to increase your follower also identify & take advantage of the trending tweets, hashtags and retweet.
Its very evident that Linkedin is very important from the aspect of increasing the professional networking. So now a days it has become one of the most important aspect of brand building. Here also, we would start with the overview and then explain the variation of profile and company page. We would also explain how to increase your connection, share updates and the significance of pulse messages and the benefits of joining groups and how the job postings work.
We all know that google is the most popular search engine and so your presence on Google + is very important. We would start with the basic overview & then would explain the difference between the profile and company page. One of the most important aspect of Google+ is Google Local Listing i.e GLL so you would be explain how you can do that. We would also explain the concepts of Hashtag, +1, Reviews, Videos, Circles.
Youtube is undoubtedly a very integral part of social media. So it is also important to know about that. So we would explain how you have to create a profile and channel on YouTube. How SEO can be used to optimize your video circulation. Also the best practices etc would be explained.
We would also explain the overview of other Social Medias like Pinterest, Flickr, Instagram etc.
After completion of this chapter you would be able to work as a social media manager. You would be able to promote a brand on social media and keep visitors constantly engaged in your brand and ultimately direct traffic to the website.