Updated on:

April 12, 2023

Seven Boats Academy runs a social media marketing course teaching the latest techniques to students, job seekers, professionals, aspiring and established entrepreneurs, in both offline classroom settings in Kolkata, and online social media marketing courses across India. Social media marketing is an essential part of any effective digital marketing strategy. Seven Boats Academy, the premier digital marketing institute in Kolkata, India, offers a comprehensive Social Media Marketing Course to equip learners with the necessary skills and knowledge to become successful digital marketers.

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This course includes
Hours of videos

20 hours, 5 minutes

Units & Quizzes


Course access

6 Months

Access on mobile app
Downloadable notes
Certificate of Completion
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online and Classroom training in Kolkata, India. 
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Social media marketing is a valuable skill in today's modern digital landscape, and the Social Media Marketing Course offered at Seven Boats Academy provides fundamental knowledge and powerful tools to help you become an expert in this field. 

This comprehensive program is designed to provide students with a holistic understanding of social media marketing and its related concepts, such as content creation and campaign optimization to name a few. It covers the essentials of digital strategy like setting objectives and defining target audiences, as well as more advanced topics like optimizing content for search engines, promoting through influencers and creating effective digital campaigns. It helps you understand how to utilize specific Social Media platforms such as Twitter, Facebook, Instagram and YouTube for your business or cause.

From experienced professionals to novices, this course offers something for everyone wishing to master or improve upon their abilities in social media marketing. If you're looking to maximize your potential, the Social Media Marketing Course by Seven Boats Academy is the perfect choice.

This course provides learners with an in-depth understanding of the fundamentals of social media marketing, including creating, managing, and optimizing social media accounts, setting up campaigns and adverts, and researching and analyzing data. Learners will acquire hands-on experience in developing and executing effective social media campaigns and strategies, as well as learning how to use the latest tools and technologies in the field.

The course also covers the basics of search engine optimization, content creation, and marketing automation, enabling learners to create integrated campaigns that get results. Learners will also be introduced to the basics of influencer marketing, which is rapidly becoming an important part of social media marketing.

At the end of the course, learners will have a comprehensive understanding of the principles of social media marketing and the skills necessary to develop and implement successful campaigns. With this knowledge, learners will be able to create and execute effective social media marketing strategies to reach their target customers and grow their businesses.

Learn Social Media Marketing with Our Comprehensive Course

Take advantage of our comprehensive Social Media Marketing Course and learn how to use social platforms for maximum impact! Explore the world of SMM with us today!

Are you ready to take your social media marketing game to the next level? With our comprehensive Social Media Marketing Course, you'll gain a deeper understanding of how to use popular social platforms for maximum impact. Learn the ins and outs of SMM today and join us for an engaging course!

Learn the Basics of Social Media.

Our Social Media Marketing Course will provide you with all the basics for setting up and managing a successful social media strategy. You’ll gain an understanding of how different platforms work, how to optimize posts, grow followers and likes, target audiences and measure success so that you can take your business to new heights!

Establish Your Brand Presence on Social Networks.

Developing your brand presence on social networks is key to establishing yourself online. Creating and curating content that stands out from the rest, provides value and resonates with audiences is a great way to start. Also, make sure you keep track of any comments or questions people post about your business as this can be a valuable way to engage with potential customers and show them you care about their opinions.

Optimize Your Posts Through Analytics and Reporting.

Once your content starts to gain traction, it’s important to monitor and track how it’s performing. Using social media analytics tools, you can identify which of your posts was more successful than others, what type of audience engaged with it, and where the traffic came from. With this data, you can use reporting to inform better content strategies that target the right people with the right message at the optimal time – all essential elements for a successful social media marketing campaign.

Create Engaging Content That Connects with Audiences.

Creating content that resonates with your target audience is key for a successful social media marketing campaign. To create engaging content, people need to be able to relate to it. You need to consider the needs of your audience and create content that’s relevant and interesting – whether it be funny, helpful, or inspirational. Tell stories and provide value through your content so that users can engage with it on both an emotional and educational level.

Use Advanced Tools to Measure Results and Monitor ROI.

To maximize your social media marketing efforts, you need to be able to measure and track the success of your campaigns. Advanced tools like analytics and reporting platforms allow you to track and measure results over time - including page performance, engagement rates, shares and likes, conversions, etc. Using these insights is essential for optimizing your strategies for higher ROI. Additionally, these tools can help marketers identify their most successful content pieces - allowing them to tweak and refine their efforts in order to meet their goals.

Social Media Marketing Course in India: Insider Tips and Tricks

Seven Boats Academy runs a social media marketing course teaching the latest techniques to aspiring and established entrepreneurs, in both offline classroom settings in Kolkata, and online social media marketing courses across India. 

The course curriculum is updated regularly to reflect the latest changes and trends in the social media landscape, so that students can graduate with the skills and knowledge they need to succeed in this fast-paced and ever-evolving industry. 

The course covers a wide range of topics, from social media strategy and campaign planning, to content creation and community management. Seven Boats Academy also provides access to a team of experienced social media professionals, who provide mentorship and support throughout the duration of the course. 

With over a decade of experience in the field of digital marketing, Seven Boats is uniquely positioned to provide students with an immersive and holistic learning experience that will set them up for success in their chosen career path.

Do you want to learn how to market your business on social media? If so, you need to check out our social media marketing course in India. It's important to learn as much as you can about SMM before starting your campaign. There are many different platforms out there, and each one requires a different approach. We'll teach you how to find your target audience, create valuable content, and measure your results.

Our training will teach you all the insider tips and tricks that you need to know in order to be successful on social media. We'll show you how to create effective campaigns, increase brand awareness, and drive more traffic to your website. So what are you waiting for? Sign up today and start learning!

Online certification course on Social Media Marketing and also classroom training Kolkata. Facebook Marketing, Facebook Ads, Twitter promotion, Linkedin Ads, Linkedin marketing, Instagram stories promotion, Pinterest & more. Enrol now. 

With the growing popularity of social media, it is very essential to make sure that being a Digital Marketing Professional you should be aware about all the aspects of social media. It is considered as one of the most crucial aspect for online branding and promotion for every product and service to stay in limelight.  Before getting into details you have to have the overview of Social Media. So this chapter would start with explaining what social media is all about. 

After that we would share the wide popular social channels and explain what are the guidelines for social brand building. It is also very important to know the various types of Social Media Marketing, so we would explain that. Before working on various social media platform, you have to know the best practices for Social Media Marketing. Our chapter would also include the Social KPI & Engagement Metrics.  

In social media, you also have to know how various softwares can be used. We would also explain how Cross Platform integration,social logins etc can be created and managed.  

Facebook:- So to start with the first platform that we would explain, is Facebook. So the basic would start with, what is the difference between fan page and personal profile. It is very important to know what should be there in the Page. The next important aspect would be about the post frequency and time. 

After that we would explain the concepts of Hashtag, Mention, Links, Photos, Tagging, Offers, Notes, Events on Facebook. Its very important to know how you can promote offers & Events, how to Invite people and Admin Role. An expert social media manager has to know about the Facebook Trends, Custom Tabs & application, how to get Reviews. After understand all these aspects, you have to also know about the the Facebook Ads and basic differentiation between, Stamp ads/ boost ads/ page likes.  

Twitter:- We all know, how a simple tweet can become a talk of the town. So this platform also has a lot to offer, in terms of social media publicity to create buzz about anything. Initailly we would start with the with the overview of Twitter, then we would explain the best practices. After that we you let you know how to increase your follower also  identify & take advantage of the trending tweets, hashtags and retweet.  

Linkedin:- Its very evident that Linkedin is very important from the aspect of increasing the professional networking. So now a days it has become one of the most important aspect of brand building. Here also, we would start with the overview and then explain the variation of profile and company page. We would also explain how to increase your connection, share updates and the significance of pulse messages and the benefits of joining groups and how the job postings work.  

Google My Business:- We all know that google is the most popular search engine and so your presence on Google places is very important. We would start with the basic overview & then would explain how to optimize your Google Local Listing i.e GLL. We would also explain the concepts of Hashtag, Reviews, Videos, products, offers, events and more.  

Youtube:-  Youtube is undoubtedly a very integral part of social media. So it is also important to know about that. So we would explain how you have to create a profile and channel on YouTube. How SEO can be used to optimize your video circulation. Also the best practices etc would be explained.  We would also explain the overview of other Social Medias like Pinterest, Flickr, Instagram etc.  

After completion of this course you would be able to work as a social media manager. You would be able to promote a brand on social media  and keep visitors constantly engaged in your brand and ultimately direct traffic to the website.

Social Media Marketing Course syllabus

Module 1 – Introduction to Social Media Marketing

• Overview of social media marketing

• Benefits of social media marketing

• Types of social media platforms

Module 2 – Developing a Social Media Strategy

• Understanding your target audience

• Setting goals and objectives

• Creating a content calendar

• Developing a social media budget

Module 3 – Social Media Platforms

• Facebook

• Instagram

• Twitter

• LinkedIn

• YouTube

• Other social media platforms

Module 4 - Social Media Ads

- Facebook Ads

- Instagram Ads

- Youtube Ads

- Linkedin Ads

Module 5 – Content Creation Advanced strategies

• Creating content for each platform

• Hashtags research

• Leveraging visuals and multimedia

• Writing effective copy

• Optimizing content for maximum engagement

Module 6 - AI Tools for social media

- Various latest tools & trends

Module 7 – Analyzing Data and Insights

• Understanding analytics and data

• Analyzing performance of campaigns

• Identifying trends and insights

Module 8 – Measuring ROI

• Understanding the concept of ROI

• Calculating ROI for social media campaigns

• Optimizing campaigns for maximum ROI

Module 9 – Managing Social Media

• Building community and relationships

• Responding to comments and reviews

• Creating effective customer service strategies

• Setting up a social media monitoring system

Module 10 – Best Practices and Trends

• Staying up-to-date with current trends

• Identifying emerging trends

• Implementing best practices

Internship on live projects

Course Assessment, exam and certification


What course should I take for social media marketing?

Answer: For comprehensive and up-to-date knowledge in social media marketing, look no further than Seven Boats Academy's Social Media Marketing Course. Whether you’re brand new to the subject or a veteran with years of experience, this Social Media Marketing Course provides the training and education you need to successfully put your knowledge into action.

How much does it cost to learn social media marketing in India?

Answer: The cost of social media marketing courses in India can vary depending on the type of course, duration, and content. Online courses start at around INR 5,000 while intensive full-time courses may cost up to INR 25,000.

How can I start a career in social media?

Answer: To start a career in social media marketing, you will need to develop an understanding of how social media can help businesses reach their goals and grow. You should also be proficient in the essential tools used for creating content, engaging with customers and advertising online. Finally, it is highly beneficial to complete a relevant course or certification program which covers topics such as writing for digital platforms, web analytics, developing effective ad campaigns and optimizing content for SEO.

Is Social Media Marketing Easy?

Answer: Social media marketing can be challenging, but with the right strategies and commitment, it can be a successful tool for any business. The key is to understand the various platforms, build an audience, and create engaging content that resonates with users. It's also important to keep up with the latest trends and use analytics to measure progress.

What is duration of social media marketing course?

Answer: The course duration for social media marketing will vary depending on the type and level of course chosen, however most courses are designed to be completed within eight to twelve weeks.

Do social media marketers get paid well in India?

Answer: Yes, social media marketers can earn a good salary in India. With the increasing demand for digital marketing professionals and increasing job openings, there is no shortage of opportunities for social media marketers in India. Moreover, companies are offering excellent salary packages and incentive structures to attract top talent to join their ranks.

Join Seven Boats Academy's Social Media Marketing Course Today

Seven Boats Academy's social media marketing course is an excellent opportunity for anyone looking to enhance their social media marketing skills. This course provides a comprehensive learning experience for beginners and experienced social media marketers alike, with targeted topics focused on the latest social media strategies and trends. Participatees acquire the technical knowledge and skills necessary to create, sustain and grow effective social media campaigns. The social media marketing course, offered by Seven Boats in Kolkata India, has been carefully crafted by industry experts, who will guide you through this intensive program to develop the proficiency needed to rise above the competition. With lectures, hands-on activities and real-world projects, this social media marketing course gives participants everything they need to become successful social media strategists.

Enrol in the Social Media Marketing Course from Seven Boats Academy, the premier digital marketing institute in Kolkata, India, and become an expert in social media marketing.

Course Curriculum

    • What is Social Media Marketing 00:30:00
    • Social KPI and Engagement Metrics 00:40:00
    • Types of Social Media Marketing 00:10:00
    • Social and Brand Building Guidelines 00:40:00
    • Best Practices for Social Media Marketing 00:15:00
    • Cross Platform Integration, Social Logins, etc 00:15:00
    • Software Used in Social Media Marketing 00:22:00
    • Facebook Marketing: Use of Positive & Negative Emotion Words 00:20:00
    • Get the most out of Twitter 00:20:00
    • Sharing Avalanche of Social Media 00:30:00
    • How to grow your business using content marketing 00:15:00
    • The Content Grid 00:20:00
    • Social Media Marketing Handbook by SEJ 02:00:00
    • 100 Killer Ideas for your Social Media Content 00:30:00
    • Facebook Post Samples & Ideas 00:20:00
    • Facebook Profile 00:15:00
    • Facebook Blueprint Certification 01:00:00
    • All About Facebook Ads 00:45:00
    • Social Media Marketing Plan: How to FREE 00:04:00
    • Social Media Content idea generation FREE 00:04:00
    • Hash Tags FREE 00:02:00
    • Industry based hashtags and how to find them FREE 00:03:00
    • Right number of hashtags for your Facebook post FREE 00:03:00
    • Social Media Marketing – Goals & Objectives FREE 00:04:00
    • Video Marketing 00:15:00
    • 2 Most Important Things That You Should Know For Social Media and SEO 00:10:00
    • Social media audit 00:20:00
    • Add pages to watch on Facebook 00:05:00
    • Beat Algorithm Issues on Facebook With These Tips 00:05:00
    • Best Social Media Platform When Target Group is Female 00:03:00
    • Check Insights-of Facebook Page – Pageviews 00:05:00
    • Create Brand Page on Google Plus 00:05:00
    • How Many Characters are Right For Facebook Post 00:05:00
    • How to bookmark a page on Diigo 00:05:00
    • How to bookmark on stumbleupon 00:05:00
    • How to change Facebook Page Layout 00:05:00
    • How to create company page on LinkedIn 00:05:00
    • How to create fb brand page 00:05:00
    • How to create perfect post for Fb 00:05:00
    • How to Create Twitter Profile 00:05:00
    • How to scoop.it 00:05:00
    • How to Set Preferred page audience for brand page – Facebook 00:05:00
    • Selecting Audience For Facebook Post 00:05:00
    • FB Message Reply & Auto Responder 00:05:00
    • Social Media Content Research 00:10:00
    • Social Bookmarking 00:10:00
    • Facebook Lead Generation Ad 00:30:00
    • Upload product in Facebook Shopping Section 00:15:00
    • Social Media Content Calendar 00:10:00
    • Social Creatives Designing 00:05:00
    • What to post on social media – basic content ideas 00:05:00
    • Instagram Shadowban 00:05:00
    • Social Media Overview 00:15:00
    • Facebook Overview 00:05:00
    • Facebook Best Practices 00:10:00
    • How to make your Facebook Page? 00:10:00
    • LinkedIn Overview 00:10:00
    • LinkedIn best practices 00:10:00
    • Instagram Overview 00:05:00
    • Instagram best practices 00:10:00
    • Twitter overview 00:10:00
    • Twitter best practices 00:10:00
    • How to create custom look-alike audience in Facebook ads 00:10:00
    • Facebook Pixel 00:20:00
    • How to setup Facebook Base Pixel & Event pixel for lead conversion tracking 00:10:00
    • Retargeting 00:10:00
    • Youtube overview 00:10:00
    • Youtube Best Practices 00:10:00
    • Youtube hacks and tricks 00:15:00
    • Google+ 00:10:00
    • Story Triangle Theory for Facebook Ads 00:10:00
    • How to add billing in Facebook Ad manager 00:05:00
    • Facebook Retargeting Ads 01:00:00
    • Twitter Ads 00:45:00
    • LinkedIn Ads 00:30:00
    • Social Media Marketing Test #1 01:00:00

Course Reviews


1 ratings
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  1. Social Media Marketing Course 32 - ?s=120&d=mm&r=g
    Good course

    This course was very good.

Seven Boats Academy - Premier Digital Marketing Institute in India

Seven Boats Academy is one of the best digital marketing training institutes in Kolkata, India. It offers advanced digital marketing courses in online, classroom or self-paced mode. The academy has experienced and industry renowned trainers who make it affordable for students, freshers, job seekers, working professionals, housewives, freelancers and business entrepreneurs. The curriculum is in-depth and regularly updated to offer a customized learning path based training. The course includes practical live projects and on-job internship which makes it an ideal choice for 100% placement. Seven Boats Academy has been imparting quality education since 2011 and continues to be one of the most sought after training institutes in Kolkata, India. Learn & master digital marketing, SEO, Social Media Marketing, Google Ads, Facebook Marketing, YouTube Marketing, Instagram Marketing, LinkedIn Marketing, Web Analytics, Marketing Automation, WordPress, cPanel & more from Seven Boats and boost your career, startup or business. Join Seven Boats Academy today – India’s premier digital marketing institute and agency.

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We recommend you to have a 4G  Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.

Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.

This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.

Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course. 

If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself. 

This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.

But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.

Book call to discuss

Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you. 

Yes, you will get replacement unit/module in English from our extensive class recordings library. 

Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS

This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement. 

In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.

You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.

Book a call / Schedule a meeting

Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.

We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam. 

Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.

Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course. 

Further you can upgrade to our premium self-paced online course or live instructor-led courses.

Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams. 

Further you can opt in for our premium self-paced online courses or live trainer-led courses. 



Seven Boats has been invited / felicitated by

Award winning
Digital Marketing Institute
in India

Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

Seven Boats Academy Centres


Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

Phone: 08017049042
Secondary phone: 09674937499
Email: [email protected]


P.O, 1095, Lodh House, Arunachal, Khardaha, Rahara, Kolkata, West Bengal 700118, India

Phone: 08017049042
Secondary phone: 09766470193
Email: [email protected]


SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

Phone: 08017049042
Email: [email protected]


14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
Phone: 08017049042
Email: [email protected]

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