Social media marketing course.

Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India. 

This course includes
Hours of videos

19 hours, 5 minutes

Units & Quizzes


Unlimited Lifetime access
Access on mobile app
Certificate of Completion

Online certification course on Social Media Marketing and also classroom training Kolkata. Facebook Marketing, Facebook Ads, Twitter promotion, Linkedin Ads, Linkedin marketing, Instagram stories promotion, Pinterest & more. Enrol now. 

With the growing popularity of social media, it is very essential to make sure that being a Digital Marketing Professional you should be aware about all the aspects of social media. It is considered as one of the most crucial aspect for online branding and promotion for every product and service to stay in limelight.  Before getting into details you have to have the overview of Social Media. So this chapter would start with explaining what social media is all about. 

After that we would share the wide popular social channels and explain what are the guidelines for social brand building. It is also very important to know the various types of Social Media Marketing, so we would explain that. Before working on various social media platform, you have to know the best practices for Social Media Marketing. Our chapter would also include the Social KPI & Engagement Metrics.  

In social media, you also have to know how various softwares can be used. We would also explain how Cross Platform integration,social logins etc can be created and managed.  Facebook:- So to start with the first platform that we would explain, is Facebook. So the basic would start with, what is the difference between fan page and personal profile. It is very important to know what should be there in the Page. The next important aspect would be about the post frequency and time. 

After that we would explain the concepts of Hashtag, Mention, Links, Photos, Tagging, Offers, Notes, Events on Facebook. Its very important to know how you can promote offers & Events, how to Invite people and Admin Role. An expert social media manager has to know about the Facebook Trends, Custom Tabs & application, how to get Reviews. After understand all these aspects, you have to also know about the the Facebook Ads and basic differentiation between, Stamp ads/ boost ads/ page likes.  

Twitter:- We all know, how a simple tweet can become a talk of the town. So this platform also has a lot to offer, in terms of social media publicity to create buzz about anything. Initailly we would start with the with the overview of Twitter, then we would explain the best practices. After that we you let you know how to increase your follower also  identify & take advantage of the trending tweets, hashtags and retweet.  

Linkedin:- Its very evident that Linkedin is very important from the aspect of increasing the professional networking. So now a days it has become one of the most important aspect of brand building. Here also, we would start with the overview and then explain the variation of profile and company page. We would also explain how to increase your connection, share updates and the significance of pulse messages and the benefits of joining groups and how the job postings work.  

Google Plus:- We all know that google is the most popular search engine and so your presence on Google + is very important. We would start with the basic overview & then would explain the difference between the profile and company page. One of the most important aspect of Google+ is Google Local Listing i.e GLL so you would be explain how you can do that. We would also explain the concepts of Hashtag, +1, Reviews, Videos, Circles.  

Youtube:-  Youtube is undoubtedly a very integral part of social media. So it is also important to know about that. So we would explain how you have to create a profile and channel on YouTube. How SEO can be used to optimize your video circulation. Also the best practices etc would be explained.  We would also explain the overview of other Social Medias like Pinterest, Flickr, Instagram etc.  

After completion of this chapter you would be able to work as a social media manager. You would be able to promote a brand on social media  and keep visitors constantly engaged in your brand and ultimately direct traffic to the website.

Course Curriculum

    • What is Social Media Marketing 00:30:00
    • Social KPI and Engagement Metrics 00:40:00
    • Types of Social Media Marketing 00:10:00
    • Social and Brand Building Guidelines 00:40:00
    • Best Practices for Social Media Marketing 00:15:00
    • Cross Platform Integration, Social Logins, etc 00:15:00
    • Software Used in Social Media Marketing 00:22:00
    • Facebook Marketing: Use of Positive & Negative Emotion Words 00:20:00
    • Get the most out of Twitter 00:20:00
    • Sharing Avalanche of Social Media 00:30:00
    • How to grow your business using content marketing 00:15:00
    • The Content Grid 00:20:00
    • Social Media Marketing Handbook by SEJ 02:00:00
    • 100 Killer Ideas for your Social Media Content 00:30:00
    • Facebook Post Samples & Ideas 00:20:00
    • Facebook Profile 00:15:00
    • Facebook Blueprint Certification 01:00:00
    • All About Facebook Ads 00:45:00
    • Social Media Marketing Plan: How to FREE 00:04:00
    • Social Media Content idea generation FREE 00:04:00
    • Hash Tags FREE 00:02:00
    • Industry based hashtags and how to find them FREE 00:03:00
    • Right number of hashtags for your Facebook post FREE 00:03:00
    • Social Media Marketing – Goals & Objectives FREE 00:04:00
    • Video Marketing 00:15:00
    • 2 Most Important Things That You Should Know For Social Media and SEO 00:10:00
    • Social media audit 00:20:00
    • Add pages to watch on Facebook 00:05:00
    • Beat Algorithm Issues on Facebook With These Tips 00:05:00
    • Best Social Media Platform When Target Group is Female 00:03:00
    • Check Insights-of Facebook Page – Pageviews 00:05:00
    • Create Brand Page on Google Plus 00:05:00
    • How Many Characters are Right For Facebook Post 00:05:00
    • How to bookmark a page on Diigo 00:05:00
    • How to bookmark on stumbleupon 00:05:00
    • How to change Facebook Page Layout 00:05:00
    • How to create company page on LinkedIn 00:05:00
    • How to create fb brand page 00:05:00
    • How to create perfect post for Fb 00:05:00
    • How to Create Twitter Profile 00:05:00
    • How to scoop.it 00:05:00
    • How to Set Preferred page audience for brand page – Facebook 00:05:00
    • Selecting Audience For Facebook Post 00:05:00
    • FB Message Reply & Auto Responder 00:05:00
    • Social Media Content Research 00:10:00
    • Social Bookmarking 00:10:00
    • Facebook Lead Generation Ad 00:30:00
    • Upload product in Facebook Shopping Section 00:15:00
    • Social Media Content Calendar 00:10:00
    • Social Creatives Designing 00:05:00
    • What to post on social media – basic content ideas 00:05:00
    • Instagram Shadowban 00:05:00
    • Social Media Overview 00:15:00
    • Facebook Overview 00:05:00
    • Facebook Best Practices 00:10:00
    • How to make your Facebook Page? 00:10:00
    • LinkedIn Overview 00:10:00
    • LinkedIn best practices 00:10:00
    • Instagram Overview 00:05:00
    • Instagram best practices 00:10:00
    • Twitter overview 00:10:00
    • Twitter best practices 00:10:00
    • How to create custom look-alike audience in Facebook ads 00:10:00
    • Facebook Pixel 00:20:00
    • How to setup Facebook Base Pixel & Event pixel for lead conversion tracking 00:10:00
    • Retargeting 00:10:00
    • Youtube overview 00:10:00
    • Youtube Best Practices 00:10:00
    • Youtube hacks and tricks 00:15:00
    • Google+ 00:10:00
    • Story Triangle Theory for Facebook Ads 00:10:00
    • How to add billing in Facebook Ad manager 00:05:00
    • Facebook Retargeting Ads 01:00:00
    • Twitter Ads 00:45:00
    • LinkedIn Ads 00:30:00

Course Reviews


1 ratings
  • 5 stars0
  • 4 stars1
  • 3 stars0
  • 2 stars0
  • 1 stars0
  1. Avatar of Nancy Evans

    Good course


    This course was very good.