There is more to a website than the Home page and the Services page. SEO services often concentrate wholeheartedly on these two web pages. They optimize the back-ends of these pages with the best keywords. The entire SEO campaign is focused on getting visitors to these pages. As a result, the other web pages lose out on traffic. From a smart search engine optimization perspective, this is like putting too many apples in the same basket. If the pages do not make the kind of impact it is expected to, the SEO efforts look lackluster.
Interlinking of web pages helps to pan out the online traffic over the whole website. You can create interlinks between the web pages through navigation links in the form of anchor texts, breadcrumbs that you find on the top of each web page to help the online visitor find out his position on the website instantly, subject area web links and the individual web page links. With the help of these links, an SEO initiative can ensure that the online traffic is being spread out over all the web pages. You can never say for sure which web page can convert a potential lead into a sale.
Related reading – Contextual Link Building Service – A Successful SEO Strategy
The use of interlinking among the internal web pages also helps SEO efforts. Search engines prefer a web page that is well-connected with others internally or externally. The crawlers of search engines like to rank such well-linked pages favorably in SERP results. From a non-technical point of view as well, interlinking is crucial for the success of an SEO campaign. Your website will not benefit by allowing the online visitor to stagnate to the two pages that form the crux of the SEO team’s efforts. The visitor has to be navigated to other pages on the website as well. Interlinking takes care of that.