7 Tips for Writing an Engaging Call to Action (CTA)

How to create an effective call to action?
CTA - call to action
Guide to CTA

What is CTA or call-to-action?

A call to action (CTA) is an important marketing technique used to get customers to take action. Good CTAs are those that are compelling and specific and provide the customer with a clear way to move forward.

Some examples of good CTAs include ‘Shop Now’, ‘Subscribe Now’, and ‘Sign Up Today’. A creative ‘Get Started’ CTA can also be effective as it can help form curiosity and give customers a sense of urgency in taking action. Different CTAs have different levels of success depending on the industry, so it is important for businesses to test out the effectiveness of their CTA before engaging with customers.

With the ever-shifting digital landscape, marketers need continual education on how to maximize their campaigns, especially when it comes to understanding and creating effective call to action (CTAs). Knowing which type of CTA technique to use for different objectives is key in making sure that your message gets through. Whether you’re trying to drive website traffic, generate leads or increase sales, having a deep understanding of each CTA option can help you communicate more clearly with your customers and move them closer to conversion.

From using power words and imagery in buttons to listing out benefits in text links, there are a variety of methods to use when crafting CTAs. So before launching your next campaign, take some time to understand all of the options available so that you can create persuasive and successful calls-to-action and higher engagement rates.

What are power words? Power words are words that have a strong emotional impact on people. They’re used to create a sense of urgency or excitement in people, and can be very persuasive when used in marketing materials. Some power words include: free, new, now, amazing, sale, hurry, and save.

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Understanding the Different Types of CTAs and When to Use Them

There are many different types of CTAs, but some of the most common are:

-Sign up for our newsletter
Download our free ebook
-Join our online community
-Schedule a consultation

There are different types of CTAs used for marketing purposes.

  • Text
  • Buttons
  • Pop up
  • Banner
  • Forms
  • Contextual links
  • Slide-in
  • Top or bottom bar
  • Side deck
  • Chatbox

The best time to use a CTA depends on what you’re trying to achieve. If you’re trying to get people to sign up for your newsletter, then a “sign up now” CTA would be the best option. If you’re trying to get people to download your ebook, then a “download now” CTA would be the best option. And so on.

The bottom line is that you need to use CTAs that are relevant to your audience and your goals.

How to Craft an Effective CTA for Your Blog Posts?

There’s no one-size-fits-all answer to this question, as the best way to craft an effective CTA will vary depending on the topic of your blog post and the nature of your audience. However, some tips on how to create a CTA that will encourage your readers to take action include:

  1. Making it clear what you want your readers to do. For example, rather than asking them to “read more,” ask them to “download the eBook” or “sign up for the webinar.”
  2. Making it easy for your readers to take action. Include a link directly to where they can sign up or download
Most Common Purpose
Example of CTAs
EcommerceBuy, Shop, Order, Reserve, Save, Add to Cart, Pick, View
SaaSTry, Get Started, Subscribe, Sign Up, Free Trial
Non-profitDonate, Commit, Volunteer, Adopt, Give, Support
NewsletterSubscribe, Join, Sign Up, Refer
FreebieDownload, Get, Grab, Claim, Get It Free, I want it, Get Combo Bundle
GeneralLearn More, See More, See How, Start, Find Out, Check it Out, Click here, Continue, Swipe Up
Appointments / ContactBook now, Get Free Consultation, Book Free Assessment, Get Customized Report
Various CTAs as per purpose

LIFT model to craft a good CTA

7 Tips for Writing an Engaging Call to Action (CTA) 1 - LIFT model of CTA
LIFT model of CTA

Lets take an example to craft a good CTA

Download this ebook now for free & increase your conversion rate to 10x

P.S. No obligation. No Credit Card is required. Free forever.

Download = relevance

eBook = clarity

Now = urgency

Increase your conversion rate to 10X = value proposition

clean and clutter free surrounding area of the button = Less distraction

Ease anxiety by adding words such as ” No obligation or Free forever or No Credit Card is required.

Example of good CTAs

7 Tips for Writing an Engaging Call to Action (CTA) 2 - Screenshot 2023 01 20 at 5.48.37 PM
7 Tips for Writing an Engaging Call to Action (CTA) 11
CTA example
7 Tips for Writing an Engaging Call to Action (CTA) 12
call to action example
7 Tips for Writing an Engaging Call to Action (CTA) 13
call-to-action example
7 Tips for Writing an Engaging Call to Action (CTA) 14
CTA (call to action) example
7 Tips for Writing an Engaging Call to Action (CTA) 15
CTA button - Call to action button example
7 Tips for Writing an Engaging Call to Action (CTA) 16
CTA buttons examples
7 Tips for Writing an Engaging Call to Action (CTA) 17
CTA (Call-to-action) button examples
7 Tips for Writing an Engaging Call to Action (CTA) 18

25 examples of highly effective call to action

  1. Sign up now!
  2. Join us today!
  3. Get started now!
  4. Buy now!
  5. Try it now!
  6. Claim your offer!
  7. Get your free sample!
  8. Reserve your spot!
  9. Try it risk-free!
  10. Subscribe now!
  11. Download now!
  12. Don’t miss out!
  13. Take advantage now!
  14. Click here!
  15. Order now!
  16. Start your free trial!
  17. Claim your free gift!
  18. Become a member!
  19. Get it now!
  20. Hurry, limited time offer!
  21. Upgrade now!
  22. Register now!
  23. Get your copy today!
  24. Shop now!
  25. Start saving now!

Related reading: How to improve your website conversion rate? and Landing page optimization techniques

How to write engaging call-to-action (CTA)

If you want people to read your blog posts, you need to write engaging call to actions (CTAs). But what makes a good CTA? Here are 7 tips for writing effective CTAs that will encourage your readers to take action:

  1. Keep it short and sweet. Your CTA should be concise and easy to understand. People have short attention spans, so make your CTA straightforward and to the point.
  2. Use persuasive language.Your CTA should be persuasive, urging the reader to take action. Avoid weak or passive language like “click here” or “check out our website.” Instead, use strong verbs that create a sense of urgency, such as “discover,” “learn,” or “get started.”
  3. Offer something valuable. What’s in it for the reader? Why should they bother taking action? Make sure your CTA offers some sort of value, whether it’s a free ebook, discount code, or access to exclusive content.
  4. Be specific. Vague CTAs like “sign up now” don’t tell the reader what they’re signing up for or why they should do it. Be specific about what you want the reader to do, and include any necessary details (time commitment, costs, etc.)
  5. Use first person plural pronouns .include words like “we,” “us,” and “our” in your CTA can make it more personal and relatable. It also helps create a sense of community around your brand .
  6. Test different versions. Don’t be afraid to experiment with different types of CTAs on different blog posts . trying out different approaches until you find what works best for your audience .
  7. Make sure it’s visible. Last but not least , ensure that your CTA is prominently displayed on the page so readers can easily spot it and take action . A good rule of thumb is to place it above the fold so readers don’t have scroll down to see it . Following these tips will help you write more effective CTAs that engage your readers and encourage them take action . So go ahead and give them a try on your next blog post !

Related reading: How to create a strong imaginary visual effect with words

Keep your CTA short and sweet – get to the point without being too wordy

Crafting an effective CTA can help propel your blog posts to success. The best way to make sure your readers take notice is by keeping it short and sweet. Get the point across without being overly wordy – if your CTA takes up more than a few lines, chances are people will skim over it or skip it altogether.

Taking the time to write concisely, clearly, and in a way that resonates with your readers will transform them from mere passersby into active participants. Keep each CTA as brief as possible while still conveying what action you’d like them to take – you’ll be amazed at how effective these simple changes can be!

Use strong, action-oriented language that encourages readers to take action

Having an effective CTA is essential to driving readers to take action. When crafting a CTA, it’s important to use strong, action-oriented language that encourages readers to do something. Words like ‘click’, ‘download’ and ‘subscribe’ should be used to inspire your readers, while making sure that the CTA describes exactly what they’re expected to do next.

Additionally, use language that speaks directly to the reader, such as ‘you’ or ‘your’. By using compelling words in your CTAs and speaking directly to your readers, you can effectively entice them to take the desired action. So start putting these tips into practice and watch your results improve!

Make your CTA relevant to the content of your blog post – don’t try to sell something unrelated

Writing a great CTA is an essential part of creating an effective blog post, as it not only encourages readers to act in a certain way but also reinforces the message and topic of your blog. To ensure that your CTA is as powerful as possible, be sure to keep it relevant to the content within your post.

Trying to sell something that has no relation to the topic of discussion will make it feel intrusive and out-of-place – destroying any chance you have of gaining traction from the post. Instead, focus on highlighting the best points and ideas from the blog and provide clear actionable advice for readers to follow. By doing this, you’ll ensure that your CTAs remains relevant and beneficial for both you and reader alike.

Use images or graphics along with your CTA to make it more visually appealing

Adding visuals to your call to action (CTA) can be a great way to make it stand out and draw the eye of potential customers. By pairing relevant images or graphics with your CTA, you can determine where users should direct their attention and how emotionally connected they can feel about clicking on it.

Furthermore, the use of visuals can help bridge the gap between your CTA copy and its intended purpose. This means that website visitors may be more likely to engage with it in a positive manner. If you want to make sure that your CTA gets noticed and is as effective as possible, consider adding images or graphics alongside of it!

Place your CTA prominently on the page so that readers can’t miss it

Placing your CTA prominently on the page can make all the difference when it comes to getting readers to take action. You want the message to be clear and visible, so that visitors can take notice and follow through with what you’re asking. This can be done by making sure it is placed in a place of prominence, like at the very top or bottom of a page before they even start reading content or in between key paragraphs where they are likely to see it.

Implementing 7 tips for writing an engaging call to action (like using strong verbs, personalizing, and conveying urgency) as well as crafting an effective CTA for blog posts with eye-catching design elements such as color, size, font and placement will ensure that your readers take notice, engage with your content and follow through with your desired call to action.

Test different CTAs on different types of blog posts to see what works best for your audience

Content marketing comprises a wide range of strategies, from written posts to automated emails. One key element of this is Calls-To-Action, or CTAs. To get the most out of your content marketing efforts, it’s important to understand the different types of CTAs and how to craft effective ones for your blog posts. Testing different CTA options on different types of blog posts is essential to see what resonates with your audience and encourages them to take action such as signing up for newsletters or downloading an ebook.

Try experimenting with different phrases, design elements, and placements in order to hone in on the CTA that resonates best with your particular audience. By testing out these methods you’ll be able to increase content engagement and realize the full potential of a successful content strategy.

Add power words, emotions and numbers in your CTA

Add power words such as Amazing, Incredible, Unbelievable, Game-changing, Life-changing, Must-have, Now, Free, Don’t miss out! along with numbers such as Save 20%, increase traffic to 200X, Increase 80% productivity, get 50X stamina etc.

How is CTA success measured?

The success of CTA is measured by –

FAQs about Call to action

What is a good call to action example?

A good call to action example is “Sign up now for $5 off your next purchase.” This calls encourages customers to take an immediate and specific action – sign up – while enticing them with a reward – $5 off their next purchase.

A good call to action example could be “Sign up now to start creating your own success story!” This encourages the user to take action by signing up for a product or service.

What are 3 features of a strong call to action?

Value proposition, tone, and positioning. Example, A Clear Offer – Your call-to-action needs to be clear and provide a specific task to complete. It should clearly state what the visitor is signing up for, downloading, or purchasing.

What elements are in CTA?

A call to action (CTA) is a message or prompt that encourages users to take specific desired actions. A successful CTA contains several elements, including descriptive language, an attractive button or link, and enticing visuals. Additionally, effective CTAs also utilize persuasive copy and logical placement on the page.
Important elements are Headline, Subheading, Visuals, Directional Cues, Urgency Indication, Button, Copy and Placement.

What is the most effective call to action?

Answer: Creating an effective call to action (CTA) is essential for any website or marketing campaign. The most effective calls to action are concise, clear, and engage the audience by using powerful language that encourages them to take immediate action. Some of the most successful CTAs feature words such as “Try”, “Discover”, “Sign Up”, and “Learn More”.

Final Words

Now that you know a little bit more about CTAs and how to write them, it’s time to put those tips into action. Keep your CTAs short and sweet, use strong language, make them relevant to the blog post content, include images or graphics, place them prominently on the page, and test different types of CTAs on different types of blog posts. With these tips in mind, you’re sure to craft an effective CTA that encourages readers to take action. Subscribe to Seven Boats Academy’s YouTube channel for hundreds of free videos

February 1, 2023

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