Converting the online visitors that come to your website into clicks is something that online marketers aim at. Every click on your web page matters because it registers across as an interest in your website, your brand and your products and services. However, many SEO teams are struggling to bring about a conversion rate that satisfies them or their business curve. Here are some effective tips to increase your conversion rate:
Competition Counts: Look at your competitors and find out what they are doing to increase their conversion rates. It does not mean that you replicate their methods because it might not work out that way. Instead of imitating structural or procedural changes, try to pick up the idea that is working for them. Moreover, you must know the ceiling of conversion rates in your domain. You may think 2% is good enough and anything more is not achievable. Studying the competition may tell you that your main business rival is hitting 5%!
Accept and Fix Loose Ends: There is no point in arguing that your website is working for you when clearly the conversion rate is far from desirable. Instead of reasoning why you need to stick to your guns, be pragmatic and make changes. Test these changes and check if there is any effect on the conversion rate. You cannot find out what you are doing wrong unless you tinker around with the web design or content. In this process, make sure you fix the loose ends lying around, like broken links or complicated navigation.
Don’t Replicate: When talking about the point of imitating ideas in the first bullet, it was mentioned not to replicate finer aspects of a successful website. For example, there is a particular framework on the ebay.com site and that is giving them a very high conversion rate. You cannot expect the same design to work for your website because you are not a strong brand like ebay.com! You need something different and unique to your business and brand. This is an area where you have to trust the experts and allow them to take over. Ensure that usability and common sense prevails when thinking of website changes for better conversion rates.