Seven Boats is a top-notch landing page design company in India providing the most effective landing page development strategies to generate & capture leads. Build website landing pages, lead pages, squeeze pages, Ad landing pages, pillar pages, cornerstone pages for lead generation.
What is a landing page?
A landing page is a web page on your website that is developed specifically to convert traffic (visitor) into leads. A landing page should consist of high quality relevant content, less clutter, clear or less or no navigational links, a lead magnet (free offer, free download, trial offer) and a lead funnel (contact form or calling number connected to a CRM ). A website can have multiple landing pages. A website’s homepage can also be a landing page. You can design multiple landing pages depending on the goal – such as homepage, ad landing page, lead page, newsletter subscription landing page etc.
What is landing page optimization?
Landing page optimization is the most effective technique to convert your website’s traffic into leads and sales. Optimized landing pages can drastically pick up your website’s performance and boost your business.
When you take all marketing measures to drive traffic to your website and visitors start pouring in from different sources, you would like to study the interests of your potential customers to meet their specific needs. The internet users are very fickle as they have every choice to click the next link and drift away from your website if they do not get the information or service they are looking from you.
What to do? A/B Testing
Therefore, showing the same landing page to all of them from your website is not going to be a good marketing strategy here. Whether your traffic is coming from Organic or Paid search, Social Media or other sources, your ultimate goal is to convert them for profits.
Providing multiple versions of your site’s landing page with targeted content for specific type of audience is what could make all the difference here in defining whether or not a visitor converts to a customer.
The internet throws open a challenging environment for the digital marketing agencies to constantly do research through analytics and change the landing page content on an ongoing basis, so that the visitors stay loyally bound to the websites and convert to customers.
Are you not getting your landing page optimization done to convert your visitors to customers?
Then, think of us! We’re a leading Landing Page Optimization Services Agency in Kolkata, India.
What are our Landing Page Optimization Services all about?
We at Seven Boats Info-System Pvt. Ltd, through our collective experience in online marketing and content researching for our clients, have found that pre-click traffic drivers and post-click consumer experience need to be well orchestrated. That’s where our Landing Page Optimization services come into play to maximize your ROI.
Your brand’s conversion strategy might consist of a single landing page, a shopping cart, a microsite or a registration form page. Whatever the case may be, our Landing Page Optimization experts are proficient in blending creativity with hard-core number crunching.
Our team of SEO professionals, web designers, content writers, data analysts and programmers has optimized a wide variety of landing pages for our esteemed clients. A 360-degree approach that we apply to align ad-creatives and keywords with your brand’s SEM and display campaigns will definitely make the difference in providing a consistent brand experience to your visitors and maximize your conversions.
Landing Page Optimization Guide
Most of the successful landing pages we’ve designed weren’t necessarily our homepage. We were a financial education company so we generated most of our traffic and leads by publishing special one-off reports on various investing techniques and topics that had their own dedicated landing page.
However, the following are the core principles we’d use when creating such pages and I think you’ll see most of them represented on any successful (i.e. “high converting”) homepage (note: these principles weren’t invented by us…they’ve been written about and documented in many books, white papers and blogs that we’ve shamelessly copied which I’ll list at the end):
Clear Headline That Draws the Reader In –
This is probably the single most important element to any successful landing page and for some reason gets wildly ignored on many start-up homepages I’ve seen.
It was either Jakob Nielsen or someone from MECLabs that put out a study on the number of seconds a website has to grab a first-time visitor’s attention…I think it was somewhere in the 2 – 3 second range.
Bottom line, you need to have a clear, powerful and emotional headline to pull the reader through the computer screen (within their first few seconds on your page) and make them want to stick around.
When writing headlines we’d try to answer the following questions:
- What’s the primary benefit of our product/service for this reader?
- How can we write it in a way that incorporates as many of the “4 U’s” as possible? (Useful, Unique, Ultra-specific and Urgent)
Remember, “benefits” are NOT “features”. It’s important to keep that in mind while you’re writing or designing elements for your landing page.
Here’s a good way to think about it that’s always helped me:
Product: iPod 64 GB
Feature: 64 GB of Storage
Benefit: Holds 10,000 songs so you can party all night!
We’d go through multiple rounds of peer edits and ultimately A/B tests for each headline idea. It was a lot of effort, but totally worth it!
And I know it’s fun to read about how changing a button color increased click-through’s by 300%, but that’s not what commonly boosts conversions on a landing page — by far and away, the headline and initial body paragraph have given our pages more of a lift than any other variable over time.
Rule of One –
We use this concept in everything from our editorial, marketing copy and even landing page design.
The rule basically says that for any piece of content, there should be a single action you want your user to take.
Therefore, write all of your content in order to move people toward that action and design the page so that it’s as easy as possible for them to take that action.
That means, having clear copy on your button/link/email submission form.
It means making sure the button, the copy, etc. are large and bold enough to draw the user’s eye.
And it really means that you shouldn’t have multiple calls-to-action on your landing page.
The worst thing you could do is make someone THINK!
It’ll make them question what they’re even doing on your site, it’ll make them second guess the purchasing decision they were about to make, etc.
Designing for the “Rule of One” eliminates all of that indecision, stress and anxiety for your users.
Reduce Friction –
This principle speaks to some of the concepts I discussed in point #2 but it’s worth breaking out on its own.
In addition to making sure you have legible fonts, your call-to-action is above the fold, etc., reducing friction also means getting inside your user’s head.
It means understanding the things that will typically hold someone back from downloading your app, signing up for your email list or purchasing your product. What questions or concerns will typically come to their mind?
- Do I really need this? or, Is this product any good?
- What else is out there?
- Who else is using this?
- Are these guys a real company?
- What are they doing to do with my email address?
- Will they steal my credit card?
Thinking about all of these concerns will allow you to design a page that helps speak to each of them in an efficient and concise way.
For instance, when it comes to questions like, “Do I really need this?” or “Is this product any good?”, showing testimonials or endorsements from respected 3rd parties is always a good way to boost conversions.
And for “trust” related questions, showing security seals, SPAM policies, credentials from the management team, etc. all work towards reducing anxiety in the mind of the user.
Use attractive lead magnets
You can use free offer, discount coupon, free PDF book download, Trial offers etc with strong catchy title with power words as lead magnet, so that people share their contact details quickly with you.
Use Urgency or Scarcity
Keep things in a way it looks like really important and if anyone does not do it now, they will miss a good opportunity. You should create a solid sales page.
If you break out the three principles above I think you’ll see that they all come down to the following simple equation:
Motivation – Friction = Probability of Conversion
Your goals should be to:
1. Increase Motivation
2. Decrease Friction
A sample landing page analysis below –
Contact us for your FREE audit today and assess your Landing Page Optimization requirements.
Video Tutorial on How to Optimize Landing Pages
SEO steps for every landing page
On-page SEO for landing pages
- Decide landing page.
- Do content research for target audience
- Create landing page with researched informative content
- Target each landing page with 3-4 proper long tail keywords meaningful for the page
- Decide 1 unique focus keyword for the page
- Write proper title tag with focus keyword
- Write meaningful meta description using focus keyword & 2-3 terms from your target keywords
- Insert image & write image alt text using focus & related keywords
- Do keyword blending in body content keeping density not more than 3% for long tail keywords
- Do contextual internal linking with keyword rich anchor text
Offpage SEO for landing pages
- Increase popularity of your target page by backlinking or mentioning from popular, relevant, good quality 3rd party webpages
- Do competitor analysis to shortlist good quality 3rd party websites & backlink your landing page from those sites or similar sites (free or paid)
- Use proper keyword in anchor text from 3rd party websites while backlinking your webpage
- Maintain natural link profile while backlinking
- Bring backlinks to home & internal pages of your website
- Improve social signal by sharing your webpage from social media platforms
- Bring links randomly & naturally from multiple location & devices
Read about top 3 tips for landing pages that convert.
Associated Online Marketing Services
- Web Development Services
- Web Design Services
- SEO Services
- Social Media Marketing Services
- PPC Services
- Content Writing Services
- Digital Marketing Services
Learn digital marketing. Seven Boats Academy offers online digital marketing training course, digital marketing training course in Kolkata & digital marketing workshop for students, professionals & entrepreneurs/organizations.