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How to Develop a Successful Go-To-Market Strategy (GTM Strategy)

by | Updated on: Aug 22, 2023 | Digital Marketing Strategies | 8 comments

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How to create a Go to market strategy? Every business needs a go-to-market strategy (GTM Strategy). This is especially true for startups and small businesses, who may not have the resources to compete with larger companies. A go-to-market strategy outlines how you will reach your target market and sell your products or services. It can be broken down into four main stages: planning, development, execution, and measurement. In this blog post, we will discuss each of these stages in detail and provide tips on how to create a successful go-to-market strategy for your business!

What is a GTM Strategy or Go-To-Market Strategy?

A go-to-market strategy (GTM strategy) is a framework for bringing a new product or service to market. It includes all the activities necessary to get the product or service from its initial development stage to its end users. The go-to-market strategy should be designed to achieve specific growth objectives, such as increasing market share, penetrating new markets, or launching a new product.

The go-to-market strategy should be aligned with the overall business strategy and take into account the company’s strengths and weaknesses, as well as the opportunities and threats in the marketplace. It should also be based on a thorough understanding of the target customer and the competition. The go-to-market strategy should be constantly reviewed and updated in response to changes in the market, the competitive environment, and the company’s own capabilities.

Stage one of GTM Strategy: Planning

GTM Strategy - Go-to-market strategy
How to Develop a Successful Go-To-Market Strategy (GTM Strategy) 1

The first stage of developing a go-to-market strategy is planning. This is where you will define your target market, determine your goals, and create a roadmap for execution. To do this effectively, you will need to answer the following questions:

– Who is your target market?

– What needs does your product or service address?

– What are your goals for launching your go-to-market strategy?

– What are the key milestones you need to achieve?

– What resources do you need to execute your plan?

Stage two of “Go to market” strategy: Development

GTM strategies
How to Develop a Successful Go-To-Market Strategy (GTM Strategy) 2

After you have answered these questions, you can begin developing your go-to -market strategy. This involves creating messaging and positioning, developing marketing and sales collateral, and building out your go-to-market team. To do this effectively, you will need to:

– Create compelling messaging and positioning that resonates with your target market

– Develop high-quality marketing and sales collateral

– Build out your go -to -market team with the right skills and experience

Stage three of GTM strategy: Execution

go to market strategy
How to Develop a Successful Go-To-Market Strategy (GTM Strategy) 3

Once you have developed your go -to – market strategy, it’s time to execute it! This involves launching your marketing campaigns, driving sales efforts, and tracking progress. To do this effectively, you will need to:

Launch targeted marketing campaigns Drive effective sales efforts Track progress and KPIs regularly.

content marketing as part of go-to-market strategy
How to Develop a Successful Go-To-Market Strategy (GTM Strategy) 4

Stage four of “go-to-market” strategy: Measurement

The final stage of your go-to-market strategy is measurement. This is where you will track progress, assess results, and make adjustments to your strategy as needed. To do this effectively, you will need to:

– Track progress against KPIs on a regular basis

– Assess results and make changes to your strategy as needed

– Evaluate the ROI of your go -to – market strategy regularly

By following these tips, you can develop a successful go-to- market strategy for your business! If you need help getting started, contact us today. We are happy to help!

Executing Your Go To Market Strategy

Now that we have gone over the stages of developing a go-to -market strategy, let’s discuss how to execute it. Here are some tips to help you get started:

– Define your target market: Who are you trying to reach with your go-to-market strategy? Be as specific as possible.

– Develop messaging and positioning: What value does your product or service offer to your target market? How will you communicate this to them? Prepare a “value matrix” based on market pain points and competitive research and how your product or service is different and solving those pain points. Prepare an excel sheet with “Pain points”, “Product value” and “Message”.

-Create marketing and sales collateral: What materials will you need to support your go-to – market strategy? This could include website content, brochures, case studies, blog posts, etc.

– Build out your go -to -market team: Who will be responsible for executing your go -to – market strategy? Make sure you have the right mix of skills and experience on your team.

– Launch targeted marketing campaigns: What type of marketing campaigns will you launch to reach your target market? Make sure your campaigns are aligned with your messaging and positioning.

– Drive effective sales efforts: How will you drive sales of your product or service? Be sure to align your sales strategy with your go -to – market strategy. Adopt to lead funnel strategies and fly-wheel marketing method.

– Track progress and KPIs regularly: How will you track the success of your go-to – market strategy? Set up KPIs and track them on a regular basis.

AACRO® Model for digital go-to-market strategy

AACRO® by Seven Boats is the abbreviation of Activation-Acquisition-Conversion-Retention-Optimization model. Read details about AACRO® Model of digital marketing here. Read more details about AACRO® Model here.

Lead magnet and lead funnel for go-to-market strategy

Landing page optimization & conversion rate optimization for go-to-market strategy

Content strategy for GTM

Go to Market Planning Templates

Courtesy: Hubspot

Related reading: Digital Marketing Free Video tutorial & Step by step digital marketing guide

By following these tips, you can execute a successful go-to- market strategy for your business! If you need help getting started, contact us today. We are happy to help!

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



  1. Riya Kumari

    Very helpful blog.

  2. Riya Kumari

    Very detailed information is here; it is very helpful to everyone.

  3. Debosmita Mandal

    The strategies are so amazingly explained. Thanks for sharing

  4. Debosmita Mandal

    Thanks for sharing all the strategies clearly

  5. Varsha Agarwal

    nicely explained

  6. Sahil Manmode

    Thank you so much for such detailed information.

  7. Sikander Kumar

    Clear strategy, Great perspective

  8. Yash Kumar Shaw

    I have came to know many new technique to do marketing, it really works


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