Debajyoti Banerjee

A study conducted by RankRanger on ranking of videos on Google and YouTube found them to be different. This came as a surprise to many because YouTube is a property of Google and it was generally believed that their video ranks will be the same. But it is not so. How are they different in […]

We are living in the information age and this information is built by building blocks called data. Due to the easy access to information available online, most searchers want precise, specific data to back their analyses and theories. The spectrum of searchers falling under this ambit range from journalists to academics to simply curious students. […]

Two of the standout features of Google searches, namely Featured Snippets and Google Suggest, are joining hands to give searchers a better, more organic experience. There are times when searchers are not exactly precise with what they are searching. Featured Snippets will now nudge searchers gently towards a more specific search with the help of […]

“Everyone deserves a voice. Not everyone deserves a microphone.” – Aaron Sorkin The internet has given a voice to everyone. Social media has given them the microphone. That is what we see around today. The internet, which was designed and initially used to connect and communicate, is now the tool used to propagate. Views and […]

Are you worried that a negative story about your website that has been doing the rounds of online channels will ultimately harm your site’s standing on Google? Such worries are only but natural. After all, when you look at how strongly Google advocates the cause of user experience, you are bound to be concerned when […]