Facebook and Google almost enjoy an unchallenged duopoly in the industry of advertising. They amass almost 85% of the total amount spent by the world on online advertisement. Most of the ‘A’-lister marketers trust these two major advertising platforms for putting up advertisements for their products. It is quite difficult to choose between the two.… Continue Reading Facebook Ads vs Google Ads
Facebook is overreaching its own ambit by making it mandatory for brands to offer standard customer service to their customers. This applies only to brands which use Facebook ads. So, if a customer makes a purchase through a Facebook ad, the social networking giant will ask the customer for a quick, single-touch feedback. Brands have… Continue Reading No Room for Poor Customer Service through Facebook Ads
There is an ad campaign started off by Yelp which wants to bring a very alarming practice in sharp focus. The campaign is directed at the employees of Google to make them aware and wise to an alleged attempt by Google to prioritize its own properties in the search results it produces. The campaign… Continue Reading Is Google Unfair in Ranking Content?
There are times when you want to merge two or more websites into a single one for convenience, both yours and the end users’. There are also times when you want to split your existing larger website into smaller sites to handle matters in a better way. For example, you may have 3 sites in… Continue Reading Brace for Unstable Ranking after Site Merging or Splitting
When Twitter extended its tweet length to 280 characters from its traditional span of 140 characters, most digital marketers and social media experts over the world apprehended that this extended form will repel users from reading the entire tweet. They were more likely to simply gloss over elongated tweets and engage only with the smaller… Continue Reading Research: Users Spend More Time Reading Extended Tweets