The automotive industry is among the most competitive in the world. Car dealership businesses must think strategically, and leverage digital marketing tools if they are to stand out from the crowd and maximize their profits. Fortunately, there are a variety of digital marketing strategies available that can help car dealerships gain an edge in this cut-throat environment. From leveraging the power of social media to increasing visibility through SEO, digital marketing provides car dealerships with a variety of options for gaining attention and growing their business.
According to research data, the number of digital buyers in the U.S. automotive industry is expected to reach nearly 28 million by 2022. This growth speaks to the need for car dealership businesses to stay ahead of the curve when it comes to their digital marketing strategies. Five digital marketing strategies that car dealerships can use to increase engagement, reach more customers, and boost sales.
Leverage Social Media Platforms
Social media platforms like Facebook, Twitter, Instagram, and YouTube are essential for car dealerships looking to increase brand visibility and market their products. There are currently over 3 billion active social media users worldwide. This number is expected to rise even further in the years ahead.
Car dealership businesses can leverage this global audience by creating engaging content that resonates with their target audience. This can include product videos, customer testimonials, behind the scenes photos and videos, as well as informative articles and infographics. Car dealerships should also consider utilizing paid advertising campaigns on social media platforms to further increase their reach.
SEO Strategies to Boost Visibility and Engage Local Customers
Using the right SEO strategy & incorporating them into well-written content can help your car dealership rank higher on search engine result pages, thus increasing visibility and brand recognition. But make sure that your website is mobile friendly as more people are using mobile devices to search for products and services online.
It’s also a great way to target local customers. According to Search Engine Journal, 74% of consumers will visit a store within five miles of where they live if they are searching for a specific product or service. You should craft effective SEO strategies that focus on targeting local customers with relevant and engaging content.
Take Advantage of Email Marketing
Email marketing could be another great way for your car dealership to keep in touch with your potential or existing customers and increase brand loyalty. Email campaigns are also relatively inexpensive compared to other forms of digital marketing, making them ideal for businesses on tight budgets.
Email is still the most popular form of communication among consumers, with 78% of people preferring emails over other forms of communication. 77% of consumers prefer to receive promotional emails from companies they trust. Email marketing is highly recommended to
Car dealerships can use various techniques such as opt-in forms on their websites, customer surveys, and social media campaigns to collect email addresses and build their mailing list. Once they have collected a sufficient number of emails, they can begin crafting engaging and informative emails that will keep customers informed about the company’s activities.
Paid Advertising To Get Instant Results
Paid advertising can be an effective way for your car dealership to get the message out to a larger audience. Paid ads allow to target specific demographic groups, and the return on investment (ROI) is often higher than other forms of digital marketing.
Ads on Google are one of the most popular methods for car dealerships to increase their visibility. With Google Ads, car dealerships can target customers based on specific keywords or phrases that relate to their product/service offering. This ensures that the ads are seen by people who are actively looking for what the dealership has to offer.
Car dealerships can also take advantage of other popular social media platforms to reach even more potential customers. For example, businesses can use Facebook or Instagram Ads to target users based on their interests and preferences. Ads on these platforms are also highly customizable, allowing car dealerships to craft messages that resonate with customers.
Finally, car dealerships should consider using video ads as a way to draw attention to their products/services. Video ads are more engaging than traditional text-based ads, and they can help car dealerships to stand out from the competition.
Local SEO, Google My Business & NAP listings
Local SEO can be an effective way to increase visibility and reach local customers. By optimizing content to include location-based keywords, car dealerships can ensure that they will show up in searches from potential customers within the area. You should also make sure that they have a complete and accurate listing on Google My Business (GMB). It’s a great tool to manage their presence on Google Search and Maps.
You should also make sure they are listed accurately in online directories such as Yelp, Bing Places, and Apple Maps. This helps potential customers find the business quickly and easily. Also, ensure that their Name-Address-Phone (NAP) listing is consistent across all online directories. Inconsistent NAP listings can hurt the business’s visibility in search engine results, so it is important to make sure that all of the information is up-to-date and accurate.
By optimizing their SEO, taking advantage of email campaigns, using paid advertising, and focusing on local SEO/GMB listings, car dealerships can ensure that they are reaching the right audience and engaging potential customers. For businesses that don’t have the resources or time to focus on digital marketing strategies, it may be worth considering working with a digital marketing agency that can help them craft and implement an effective strategy. That can ensure their products/services are visible to potential customers, build relationships with existing customers, and create positive brand recognition.