Email Marketing is a very effective platform to reach your target customer. So in this chapter we would explain how you can use email marketing for brand building. So this chapter would start with the definition of Email Marketing. After this we would explain the email Type like, SaaS/SMTP and platforms like, (Mailchimp/Juvlon/Constant Contact / Aweber).
So now we would explain how the Campaign has to be set up and the types of Email like, (Regular, RSS, A/B Test). Now the next step would be Mailer(Splash/Series). Then the types like, HTML/RSS would be explained. Main from Id & Best practices would be explained. After that the standard qulatity for subject and body, spam and abuse would be explained.
We would also share the concept of Click Rate, Bounce Rate, Black List & White List, Opt in (Single, Double). After that we shall explain the process for UTM Tracking and Inbox Guarantee with MailChimp Practical.
So the mail learning from this chapter are:-
- Learn to setup promotional Email.
- Identify and implement the suitable email from Regular, RSS, A/B Test.
- Get assured inbox guarantee.
- UTM Tracking
After completion of this chapter, you would be able to setup promotional Emails as well as operate and track their result for promoting and directing traffic to a website.
|Email Marketing – Complete Guide, Definition & Types||00:45:00|
|Email marketing is one of the most cost effective ways of reaching out to potential and existing customers. With the help of database programmers, it is possible for email marketers to segregate email subscribers according to demographics and other information.|
|Subject and Body of an Email campaign||00:15:00|
|The subject line of an email is crucial in email marketing. A user receives several emails from businesses and brands on a daily basis. It is not even possible for the person to open many of them, let alone read them. Opening an email is important for an email marketer because if the emails are not opened, the content, no matter how well-written or designed it is, remains unseen and ineffective.|
|Acts & Rules|
|Email Spam and Abuse||00:10:00|
|Email marketing, just like any other form of marketing, is not free from the vice of spam and abuse. Email marketers often go overboard in trying to reach potential customers. They violate the rules of the CAN-SPAM Act. As a result, they are pulled up for penalties. Internet service providers or ISPs block some email marketers and their email ids so that they are not able to send bulk emails.|
|CAN SPAM Act and Email List||00:10:00|
|CAN-SPAM Act stands for Controlling the Assault of Non-Solicited Pornography And Marketing. This was passed in the year 2003. This Act stops marketers from sending any marketing or promotional material through emails or other forms of messages. A receiver has the right to stop brands or businesses from sending those emails.|
|Reporting & Misc|
|Email Click Rate and Bounce Rate||00:10:00|
|Email marketers send emails to potential customers and other users with a purpose. It is usually the desire to engage people into clicking on the links provided in the email and visit the landing page of the business or brand.|
|Email blacklist, whitelist, opt-in and UTM tracking||00:10:00|
|A black list is a database of IP addresses that are known to violate the norms of the CAN-SPAM Act. These addresses are regularly used to send spam emails in large bulks.|