Email Marketing is a very effective platform to reach your target customer. So in this chapter we would explain how you can use email marketing for brand building. So this chapter would start with the definition of Email Marketing.
After this we would explain the email Type like, SaaS/SMTP and platforms like, (Mailchimp/Juvlon/Constant Contact / Aweber). So now we would explain how the Campaign has to be set up and the types of Email like, (Regular, RSS, A/B Test). Now the next step would be Mailer(Splash/Series). Then the types like, HTML/RSS would be explained. Main from Id & Best practices would be explained.
After that the standard qulatity for subject and body, spam and abuse would be explained. We would also share the concept of Click Rate, Bounce Rate, Black List & White List, Opt in (Single, Double). After that we shall explain the process for UTM Tracking and Inbox Guarantee with MailChimp Practical.
So the mail learning from this chapter are:-
- Learn to setup promotional Email.
- Identify and implement the suitable email from Regular, RSS, A/B Test.
- Get assured inbox guarantee.
- UTM Tracking
After completion of this chapter, you would be able to setup promotional Emails as well as operate and track their result for promoting and directing traffic to a website.
- Email Marketing – Complete Guide, Definition & Types 00:45:00
- Subject and Body of an Email campaign 00:15:00
- Email Spam and Abuse 00:10:00
- CAN SPAM Act and Email List 00:10:00