Email marketing course. Both online live instructor-led online or classroom email marketing course in Kolkata. Learn about Email marketing, Email Automation, Lead funnel, Email Newsletters, Getting Subscribers, Bulk Emailing, List and Segmentation, UTM tracking and more.

Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India. 

This course includes
Hours of videos

3 hours, 57 minutes

Units & Quizzes


Unlimited Lifetime access
Access on mobile app
Certificate of Completion

Email Marketing is a very effective platform to reach your target customer. So in this email marketing course we would explain how you can use email marketing for brand building. So this course would start with the definition of Email Marketing. 

After this we would explain the email Type like, SaaS/SMTP and platforms like, (Mailchimp/Juvlon/Constant Contact / Aweber/Sendgrid).  So now we would explain how the Email Campaign has to be set up, how to build email lists, how to segment list  and the types of Email like, (Regular, RSS, A/B Test, Automated Emails etc). Now the next step would be Mailer(Splash/Series). Then the types like, HTML/RSS would be explained. Main from Id & Best practices would be explained. 

After that the standard qulatity for email subject and body, spam and abuse would be explained.  We would also share the concept of Open rate,  Click Rate, Bounce Rate, Black List & White List, Opt in (Single, Double). After that we shall explain the process for UTM Tracking and Inbox Guarantee with MailChimp or Sendgrid Email marketing Practical.  

So the mail learning from this chapter are:-

  • Learn to setup promotional Email.
  • Identify and implement the suitable email from Regular, RSS, A/B Test.
  • Get assured inbox guarantee.
  • UTM Tracking

After completion of this chapter, you would be able to setup promotional Emails as well as operate and track their result for promoting and directing traffic to a website.

Key Takeaways of Email Marketing Course

Driving traffic through emails

Fundamental concepts of email marketing

Building email lists

Email campaigns

Email automation & lead funnels

Getting email subscribers

Marketing brands through email marketing

Writing catchy emails

Power words & sentiment in email marketing

Email Marketing Course Syllabus

Introduction to Advanced Email Marketing

Fundamentals of Email Marketing

Email Best Practices and Myths

Bulk Email concept

Things you can do with Emails

Elements of marketing emails

Advantages of the different text formats (HTML

or Plain Text)

Permissions & E-permissions

Frequency & Ethics of Newsletters

Defining your Goals

Email Marketing Strategies

Email automation

Build your email list

Learn ways to build your email list

Build your email list through a website

subscribe form


Active Users

Measuring your email campaigns


Open rates, click-through-rates, unsubscribe

rates, conversion rates, and bounce rates.

A/B Split Testing

How to deal with Spam Filter

Choosing your metrics

Tracking Landing Pages

Analyzing Test Results

Setting your Budget

Course Curriculum

    • Email Marketing – Complete Guide, Definition & Types 00:45:00
    • Subject and Body of an Email campaign 00:15:00
    • Email Spam and Abuse 00:10:00
    • CAN SPAM Act and Email List 00:10:00
    • Email Click Rate and Bounce Rate 00:10:00
    • Email blacklist, whitelist, opt-in and UTM tracking 00:10:00
    • Special Class DB SBA Email Marketing & Email Automation (2021-08-28 at 08_03 GMT-7).mp4 02:17:00

Course Reviews


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  1. Avatar of Brian Allen

    Nice course