Updated on:

February 8, 2023

Email marketing course. Both online live instructor-led online or classroom email marketing course in Kolkata. Learn about Email marketing, Email Automation, Lead funnel, Email Newsletters, Getting Subscribers, Bulk Emailing, List and Segmentation, UTM tracking and more. Email Marketing Course by Seven Boats Academy is the perfect way to master the fundamentals of email marketing. This premier digital marketing institute in India offers comprehensive training on email marketing, enabling individuals to acquire the skills and knowledge needed to successfully promote business services, products and ideas through email campaigns.

Want this course in live trainer-led mode? GET A CALL BACK OR SCHEDULE A MEETING
This course includes
Hours of videos

3 hours, 57 minutes

Units & Quizzes


Course access

3 Months

Access on mobile app
Downloadable notes
Certificate of Completion

Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / On-site Corporate Training / Online and Classroom training in Kolkata, India. 


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Email marketing course by Seven Boats Academy is one of the most comprehensive and affordable courses available today. The course covers everything from creating an email list to designing email campaigns that convert.

The course covers the basics of email marketing, including understanding the target audience for email campaigns, setting up an email list, creating and designing effective email campaigns, and using best practices for email marketing. It also provides in-depth training on developing and executing email campaigns, understanding email metrics, and using email automation and CRM.

The course is designed to provide students with the skills and knowledge necessary for successful email marketing campaigns. It covers a wide range of topics, such as finding the right email service provider, developing an effective email strategy, creating an email list and segmenting it, designing effective email campaigns, crafting effective email copy, and measuring results.

The course also provides practical guidance on email automation, CRM integration, and email tracking and analytics. Email marketing is an essential part of any digital marketing campaign and this course provides the necessary skills and knowledge to successfully promote business services, products, and ideas through email campaigns.

Overall, Seven Boats Academy’s email marketing course provides an in-depth and comprehensive overview of email marketing, enabling students to create effective email campaigns that generate real results.

Email Marketing is a very effective platform to reach your target customer. So in this email marketing course we would explain how you can use email marketing for brand building. So this course would start with the definition of Email Marketing. 

After this we would explain the email Type like, SaaS/SMTP and platforms like, (Mailchimp/Juvlon/Constant Contact / Aweber/Sendgrid).  So now we would explain how the Email Campaign has to be set up, how to build email lists, how to segment list  and the types of Email like, (Regular, RSS, A/B Test, Automated Emails etc). Now the next step would be Mailer(Splash/Series). Then the types like, HTML/RSS would be explained. Main from Id & Best practices would be explained. 

After that the standard qulatity for email subject and body, spam and abuse would be explained.  We would also share the concept of Open rate,  Click Rate, Bounce Rate, Black List & White List, Opt in (Single, Double). After that we shall explain the process for UTM Tracking and Inbox Guarantee with MailChimp or Sendgrid Email marketing Practical.  

So the mail learning from this chapter are:-

  • Learn to setup promotional Email.
  • Identify and implement the suitable email from Regular, RSS, A/B Test.
  • Get assured inbox guarantee.
  • UTM Tracking

After completion of this chapter, you would be able to setup promotional Emails as well as operate and track their result for promoting and directing traffic to a website.

Key Takeaways of Email Marketing Course

Driving traffic through emails

Fundamental concepts of email marketing

Building email lists

Email campaigns

Email automation & lead funnels

Getting email subscribers

Marketing brands through email marketing

Writing catchy emails

Power words & sentiment in email marketing

Email Marketing Course Syllabus

Introduction to Advanced Email Marketing

Fundamentals of Email Marketing

Email Best Practices and Myths

Bulk Email concept

Things you can do with Emails

Elements of marketing emails

Advantages of the different text formats (HTML

or Plain Text)

Permissions & E-permissions

Frequency & Ethics of Newsletters

Defining your Goals

Email Marketing Strategies

Email automation

Build your email list

Learn ways to build your email list

Build your email list through a website

subscribe form


Active Users

Measuring your email campaigns


Open rates, click-through-rates, unsubscribe

rates, conversion rates, and bounce rates.

A/B Split Testing

How to deal with Spam Filter

Choosing your metrics

Tracking Landing Pages

Analyzing Test Results

Setting your Budget

Course Curriculum

    • Email Marketing – Complete Guide, Definition & Types 00:45:00
    • Subject and Body of an Email campaign 00:15:00
    • Email Spam and Abuse 00:10:00
    • CAN SPAM Act and Email List 00:10:00
    • Email Click Rate and Bounce Rate 00:10:00
    • Email blacklist, whitelist, opt-in and UTM tracking 00:10:00
    • Special Class DB SBA Email Marketing & Email Automation (2021-08-28 at 08_03 GMT-7).mp4 02:17:00

Course Reviews


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  1. Email Marketing Course 30 - ?s=120&d=mm&r=g
    Nice course


Seven Boats Academy - Premier Digital Marketing Institute in India

Seven Boats Academy is one of the best digital marketing training institutes in Kolkata, India. It offers advanced digital marketing courses in online, classroom or self-paced mode. The academy has experienced and industry renowned trainers who make it affordable for students, freshers, job seekers, working professionals, housewives, freelancers and business entrepreneurs. The curriculum is in-depth and regularly updated to offer a customized learning path based training. The course includes practical live projects and on-job internship which makes it an ideal choice for 100% placement. Seven Boats Academy has been imparting quality education since 2011 and continues to be one of the most sought after training institutes in Kolkata, India. Learn & master digital marketing, SEO, Social Media Marketing, Google Ads, Facebook Marketing, YouTube Marketing, Instagram Marketing, LinkedIn Marketing, Web Analytics, Marketing Automation, WordPress, cPanel & more from Seven Boats and boost your career, startup or business. Join Seven Boats Academy today – India’s premier digital marketing institute and agency.

Our Alumni Working At


We recommend you to have a 4G  Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.

Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.

This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.

Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course. 

If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself. 

This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.

But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.

Book call to discuss

Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you. 

Yes, you will get replacement unit/module in English from our extensive class recordings library. 

Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS

This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement. 

In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.

You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.

Book a call / Schedule a meeting

Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.

We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam. 

Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.

Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course. 

Further you can upgrade to our premium self-paced online course or live instructor-led courses.

Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams. 

Further you can opt in for our premium self-paced online courses or live trainer-led courses. 



Seven Boats has been invited / felicitated by

Award winning
Digital Marketing Institute
in India

Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

Seven Boats Academy Centres


Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

Phone: 08017049042
Secondary phone: 09674937499
Email: [email protected]


P.O, 1095, Lodh House, Arunachal, Khardaha, Rahara, Kolkata, West Bengal 700118, India

Phone: 08017049042
Secondary phone: 09766470193
Email: [email protected]


SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

Phone: 08017049042
Email: [email protected]


14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
Phone: 08017049042
Email: [email protected]

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