Email marketing course. Both online live instructor-led online or classroom email marketing course in Kolkata. Learn about Email marketing, Email Automation, Lead funnel, Email Newsletters, Getting Subscribers, Bulk Emailing, List and Segmentation, UTM tracking and more.
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India.
1 hour, 40 minutes
Email Marketing is a very effective platform to reach your target customer. So in this email marketing course we would explain how you can use email marketing for brand building. So this course would start with the definition of Email Marketing.
After this we would explain the email Type like, SaaS/SMTP and platforms like, (Mailchimp/Juvlon/Constant Contact / Aweber/Sendgrid). So now we would explain how the Email Campaign has to be set up, how to build email lists, how to segment list and the types of Email like, (Regular, RSS, A/B Test, Automated Emails etc). Now the next step would be Mailer(Splash/Series). Then the types like, HTML/RSS would be explained. Main from Id & Best practices would be explained.
After that the standard qulatity for email subject and body, spam and abuse would be explained. We would also share the concept of Open rate, Click Rate, Bounce Rate, Black List & White List, Opt in (Single, Double). After that we shall explain the process for UTM Tracking and Inbox Guarantee with MailChimp or Sendgrid Email marketing Practical.
So the mail learning from this chapter are:-
- Learn to setup promotional Email.
- Identify and implement the suitable email from Regular, RSS, A/B Test.
- Get assured inbox guarantee.
- UTM Tracking
After completion of this chapter, you would be able to setup promotional Emails as well as operate and track their result for promoting and directing traffic to a website.
Key Takeaways of Email Marketing Course
Driving traffic through emails
Fundamental concepts of email marketing
Building email lists
Email automation & lead funnels
Getting email subscribers
Marketing brands through email marketing
Writing catchy emails
Power words & sentiment in email marketing
Email Marketing Course Syllabus
Introduction to Advanced Email Marketing
Fundamentals of Email Marketing
Email Best Practices and Myths
Bulk Email concept
Things you can do with Emails
Elements of marketing emails
Advantages of the different text formats (HTML
or Plain Text)
Permissions & E-permissions
Frequency & Ethics of Newsletters
Defining your Goals
Email Marketing Strategies
Build your email list
Learn ways to build your email list
Build your email list through a website
Measuring your email campaigns
Open rates, click-through-rates, unsubscribe
rates, conversion rates, and bounce rates.
A/B Split Testing
How to deal with Spam Filter
Choosing your metrics
Tracking Landing Pages
Analyzing Test Results
Setting your Budget
- Email Marketing – Complete Guide, Definition & Types 00:45:00
- Subject and Body of an Email campaign 00:15:00
- Email Spam and Abuse 00:10:00
- CAN SPAM Act and Email List 00:10:00