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Adapting to the new world – advertising strategies for the 21st century

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advertising strategies

Smart devices, Wi-Fi networks and the web have changed the way most people get their information in today’s world. Newspapers have lost huge amounts of market share, and a lot of people have begun wondering why they keep getting a phone book when they haven’t used one for years now. Shouldn’t they ask if you want one? Then they could charge a bit less for the phone service.

Traditional marketing and advertising strategies have suffered just as much as other traditional forms of communication. Our society adopts some changes quite slowly, but when it comes to smart devices and the speed and capability of the web there has been nothing slow about the way we have adapted to the new technological possibilities.

As the internet has grown up around us, new advertising, promotional and marketing possibilities have grown up with that infrastructure. You no longer have to be an expert to have a web page, especially in the world of blogging. All the technical work has been down, and now you can find dozens or hundreds of blogs on different topics. These are most often run by normal people who have knowledge of a subject or a particular point of view that they want to share with the world, and many of these blogs have very large readerships.

More than one person has accidentally found that their blog could generate money, but the best bloggers are very careful about their integrity and how they monetize their sites. The readers can tell, also – if a blog simply begins acting as a shill or a carnival barker, the readers will abandon the blog quickly.

Guest blogging is an excellent solution for everyone involved, if the process is handled professionally and openly.

WLM Guest Posting Submission Services is a good example of the type of company that offers a turnkey solution to any sized company, but many SEO services can also help the business own with this.

The first thing that will happen is the writing; getting the best professional writer possible is essential, as the blog posting is the foundation upon which the rest of this marketing strategy relies on. No matter what your service or product, no matter what your website is about, there is a writer that the SEO services company can assign that will craft a blog post that is readable, informative and gives a good impression of your company.

This is essential first and foremost because good blogs will not accept guest postings that are poorly written and off subject. For instance, if you have a company that sells and installs solar panels, the blogs that would be of interest would be ‘green’ blogs that are concerned with sustaining our environment, construction or home improvement blogs, and perhaps even blogs by local energy coops. Each article would be slightly different, and each would be specifically geared towards that particular blog.

The blogs would then be approached; when the guest postings appeared, they will have an average of one to two links to your website. This type of scenario will get you directly to the people who may be most interested in your service. Page visits from well written blogs are very high, and you know that anyone who comes to you in this marketing scenario has expressed a specific interest in your service or product.

Guest blogging is an excellent marketing strategy, and gets some of the highest return on investment in the marketing industry. Ask about a guest posting service today to see how your company could benefit.

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Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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