Last year, Google had rolled out a feature which allowed users of Google My Business (GMB) to send text messages to businesses. With its success and ease of doing business due to this new messaging feature, Google has decided to extend that to Google Maps. Of course, there is a bit of an addition. While […]
Digital Marketing
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Role of Digital Marketing in 2020: Some Predictions
There is ample evidence to suggest that more than 50 million devices will be connected to the internet by the year 2020. I’m talking about global figures here. With this proliferation of online growth, the opportunities for digital marketing will grow exponentially, as is quite obvious. Brands are already picking up trends in advertising and […]
Digital Marketing in Era of AI, AR and VR
Enthusiasts of digital marketing and professionals who are actively working in this field are always in the loop about developments in this industry. They are well aware of the potential of the big three tech revolutions that are starting to pick up a storm and might turn into a cyclone in the next few years. […]
User Retention Optimization Option for Facebook Advertisers
Facebook is offering advertisers for its mobile app to optimize their adverts. According to data collected by Facebook in 2017, only 10-12% of users who download an app use it beyond 7 days from the day of installation. What’s more, only 4-5% of these users go beyond a period of 30 days. This makes it […]
Google Ads Make Life of Advertisers Easier
The life of advertisers on Google is about to get easier! With new features and tools being added to Google Ads, it will be possible for advertisers to not just find everything they are looking for under one umbrella, but also preview their advertising message according to the type of audience. Some of these features […]
