Digital Marketing

  There is an ad campaign started off by Yelp which wants to bring a very alarming practice in sharp focus. The campaign is directed at the employees of Google to make them aware and wise to an alleged attempt by Google to prioritize its own properties in the search results it produces. The campaign… Continue Reading Is Google Unfair in Ranking Content?

There are times when you want to merge two or more websites into a single one for convenience, both yours and the end users’. There are also times when you want to split your existing larger website into smaller sites to handle matters in a better way. For example, you may have 3 sites in… Continue Reading Brace for Unstable Ranking after Site Merging or Splitting

Yes, you read that right! Google will be combining the use of two algorithms, one called extractive summaries and the other called abstractive summaries to generate original content of its own, much like a Wikipedia of Google. Wondering how it works? Let’s tell you the basic premise first. Google will pick up content from various… Continue Reading Google to Create New Content – Extractive & Abstractive Summaries

At a Google Webmaster’s online hangout, a user asked Google’s John Mueller what he thinks about the ranking fluctuations when new content is published. To borrow the example of the user asking the question, this user had their newly published content ranked at a princely 12 on their target keywords soon after publishing. However, after… Continue Reading Google says Ranking Fluctuations on New Content is Normal

Are you frustrated with videos autoplaying while you surf on the Chrome browser? We have all faced this irritation when you are open up a new page on Chrome and suddenly a video, with a rather loud audio sound, starts playing in the background automatically, without a click or barely even a peek at it.… Continue Reading New Rules for Autoplay Videos on Chrome Version 66