Digital Marketing

Are you worried that a negative story about your website that has been doing the rounds of online channels will ultimately harm your site’s standing on Google? Such worries are only but natural. After all, when you look at how strongly Google advocates the cause of user experience, you are bound to be concerned when… Continue Reading Google Doesn’t Care about Bad Press on Website

Many users across India and other parts of developing nations experience poor internet connections. The situation seems to have become better in the last couple of years but it is still far from ideal. While using internet on your smartphones, websites don’t show up the way they should in a particular time period. As a… Continue Reading Is Google Web Light Good for Your Website?

Facebook and Google almost enjoy an unchallenged duopoly in the industry of advertising. They amass almost 85% of the total amount spent by the world on online advertisement. Most of the ‘A’-lister marketers trust these two major advertising platforms for putting up advertisements for their products. It is quite difficult to choose between the two.… Continue Reading Facebook Ads vs Google Ads

  There is an ad campaign started off by Yelp which wants to bring a very alarming practice in sharp focus. The campaign is directed at the employees of Google to make them aware and wise to an alleged attempt by Google to prioritize its own properties in the search results it produces. The campaign… Continue Reading Is Google Unfair in Ranking Content?

There are times when you want to merge two or more websites into a single one for convenience, both yours and the end users’. There are also times when you want to split your existing larger website into smaller sites to handle matters in a better way. For example, you may have 3 sites in… Continue Reading Brace for Unstable Ranking after Site Merging or Splitting