The concept of agile marketing basically centers around the customer. Though there is a slight shift in perspective and focus, there are big changes in the way you deal with own team as well as customers. Agile marketing, just like the methods used in agile software development, pulls together various different elements creating a flexible, sleek and data-driven approach for a project. And this method involves several technical aspects such as continual testing, shorter production cycles, regular analysis and feedback. But its underlying philosophy is the people.
It compels you to break down all the barriers common in every department, process and system. Instead of processes driving your business, you let people drive, both internally and externally. And the interaction between people contributes to the success of your business, making it a better option than a systematized process. Agile marketing centers on the concept of understanding the different skill sets, limitations and outlooks of the clients and employees. It encourages different group of people to work their differences in a complementary way and grounding the process with solid data, creating a win-win situation.
To begin with this process, the first thing you need to do is encourage your team members to work together for creating an atmosphere of creativity and communication, which will help them to deliver exceptional products and services every time. This collaboration and transparency, in turn, will make agile successful.
The point here is the simplicity of agile. Apart from being extremely practical, agile marketing is easy to grasp. The result will be an organization that can quickly adapt to changes, measures their efforts with actual data, provides amazing experiences for both the team members and clients, and create remarkable products with efficiency. And to achieve all these, all you need to be is agile. Its beauty lies in its easy adaptability. You don’t have to change a thing, at least nothing physical or install anything other than a concept and practice it in every possible way. You can run things efficiently and smoothly with your present setting. Thus, you can adopt the concept of agile marketing with agility.
Don’t expect anything instant. It will take time as the transition will be slow. You need to realize that it will take some time for your conscious process to match. It is just not possible to throw out current systems at once; in fact, that will only create a chaos and in worst case scenario it may make your team and clients feel unsatisfied and insecure. Thus, the key here is to go slowly but steadily. Use the principles of agile as a filter for all your internal processes and see the changes it brings in due course. You are sure to love it!