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Blockchain in Digital Marketing: How to Use Blockchain Technology for Marketing

by | Digital Marketing | 8 comments

blockchain in digital marketing
Blockchain in Digital Marketing: How to Use Blockchain Technology for Marketing 1

As the world becomes more and more digitized, the need for secure and transparent transactions also increases. This is where blockchain comes in.

What is blockchain technology

The blockchain is a distributed database that allows for secure, transparent and tamper-proof transactions. It has the potential to revolutionize digital marketing by making advertising more efficient, trustworthy and effective.

In this blog post, we will discuss how blockchain technology can be used in digital marketing, and explore some of the benefits it offers. We will also look at some potential applications of blockchain in online advertising, and consider the challenges that must be overcome before it can be widely adopted.

Five important blockchain benefits

  • Enhanced data security.
  • Greater transparency.
  • Instant traceability.
  • Increased efficiency and speed.
  • Automation.

Application of blockchain in digital marketing

There are many different ways in which blockchain can be applied within digital marketing.

For example, it can be used to create a decentralized social media platform that cannot be censored or have its data manipulated.

It can also be used to create a transparent and secure advertising ecosystem, in which advertisers can be sure that their ads are being seen by real people and not bots.

Additionally, blockchain can also be used to create loyalty programs that are tamper-proof and secure, ensuring that customers are rewarded for their loyalty in a fair and transparent way.

blockchain offers a number of advantages that could be beneficial for digital marketing. For example, it can help to reduce fraud and increase transparency.

In addition, blockchain-based advertising could be more effective and efficient than traditional online advertising models.

Few companies who use Blockchain for marketing purposes

  • BitClave (It uses Blockchain for eliminating the middleman using smart contracts rather than paying huge amounts to intermediaries)
  • OrionCoin (It uses Blockchain to provide companies and their customers with loyalty points called “ORC”.)
  • Brave Browser (blocking trackers and intrusive ads. It has been incorporating the Basic Attention Token (BAT). Anonymously track the sites of your interest using blockchain)

How blockchain technology is changing digital marketing?

There are a few potential ways.

First, blockchain could be used to create more secure and transparent digital advertising. Currently, there are many intermediaries in the digital advertising ecosystem, which can lead to opacity and fraud. Blockchain could help to create a more direct connection between advertisers and consumers, and also help to track ad spending more effectively.

Additionally, blockchain could be used as a way to collect and store data. marketers could use blockchain to create a decentralized database of customer information. This would give customers more control over their data, and could help to improve data security.

Finally, blockchain could be used as a way to Shopify Payments process payments. Currently, there are a number of fees associated with processing payments, such as credit card fees. By using blockchain, these fees could be reduced or eliminated entirely. Ultimately, blockchain has the potential to revolutionize the digital marketing landscape by creating more transparency, security, and efficiency.

The potential applications of blockchain in digital marketing are endless. And as the technology continues to develop, we can only expect to see even more innovative and game-changing applications of blockchain within the field of digital marketing.

However, there are also some challenges that need to be addressed before blockchain can be widely adopted in digital marketing, such as the lack of understanding and awareness of the technology, and the challenge of scalability. With that said, blockchain is a promising technology with the potential to transform digital marketing for the better.

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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8 Comments

  1. Siddharth Choudhary

    Great information about block chain technology and I’m really thankful debajyoti sir for providing such a knowledgeable content through blogs . Thanks again sir

    Reply
  2. Nishant Raghav

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    Reply
  3. Riya Kumari

    Very Informative blog.

    Reply
  4. Debosmita Mandal

    Thanks for sharing. Its really helpful and the strategies are useful

    Reply
  5. Varsha Agarwal

    Informative blog

    Reply
  6. Sahil Manmode

    Thank you sir for sharing this post.

    Reply
  7. Sikander Kumar

    Very useful

    Reply

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