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Does Your Website Have What It Takes?

by | Updated on: Mar 23, 2019 | Digital Marketing 101 | 0 comments

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websiteWebsites are the online identities of your business. Just like you wouldn’t prefer to wear a yellow shirt to a formal dinner, you wouldn’t like your online visitors to get repelled by the website you have. It has an adverse effect on your online business. Because of the staggering number of choices that the internet offers today, an online visitor that leaves your website unsatisfied is probably never coming back! You have to pull up your website to meet certain international standards. After all, to tap a global customer base, you have to think big!

Here are some pointers that will guide you in the right direction of having a website that makes a big impression:

  • Web pages need to upload fast. Visitors paying for internet time hate to wait around for web pages to come up. They will immediately shut down that tab and look at other options. Avoid obsolete flash intros and plugins. Use asynchronous Java codes instead.
  • Speak it out real quick. Do not take the online visitor on a labyrinthine ride to decode what your website is all about. No one is interested in unearthing mysteries when all they want to see is your range of products and services. Give out the core message of your website right-away.
  • Quality web designing is a must. Websites that look dated in terms of designing or developing will fall flat. Visitors coming to your website know a thing or two about quality websites because of their surfing experience. If your effort does not please the eye, you don’t get to make an impression, let alone generate a lead or make a sale.
  • Navigation counts. Websites must tell the visitor at all stages where they are and how they can go over to other web pages within the website. Navigation is important not just for a quality surfing experience but also to rank favourably among search engine results.
  • Excellent content makes the difference. The web content on your website must be free from errors and the trappings of indulgent writing. Clear and precise content is what online visitors are looking for. The focus of your writing must be with the reader instead of the brand you are writing for. Give the readers what they want to know rather than what you want to tell.
Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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