Have you ever stopped and entered a new store just because your attention was caught by its signage or storefront? Just like an attractive storefront design, a good website can drive more business towards you.
Experts cannot stress enough the importance of establishing an online presence, particularly by those who own small businesses. Part of having a good website is getting the perfect domain name. This is your signage that will tell people to check you out. Here are tips in ensuring that the domain name you choose not only fits your company but makes sure that it will drive the right people to look up your website.
Stick to your company name
If you already have a registered name for your business, it is best to just use that for your domain name as well. The only barrier with this tip is when the domain name has already been bought by somebody else. In this case, you would either have to buy the name from the owner or think of adding more keywords to your existing company name for your domain. You can check domain name availability from bigrock, godaddy or namecheap.
Make a rhythmic domain name or something unique and easy
You can try various possible combinations like Cloud Nine, Step Ladders, Jumping Jack, LoBoPo, Blue Mango or Dancing Duke.
Make a list of possible keywords
If you don’t want to utilize your company’s name or if it already registered as a domain name by another entity, you can always resort to using a different name for your website. They key here is to come up with words that will best describe your company. Come up with five or more phrases or terms that will best give the picture of what your company does or offer.
For example, if your company sells office supplies in Chicago, you can come up with keywords like: office needs, supplies, affordable, supplier, and Chicago. Now all you need to do is find a combination of these keywords that will sound good and is easy to type. Keep in mind that you don’t need to use all of the keywords that you’ve listed. You can go forwww.AffordableOfficeSuppliesChicago.com orwww.OfficeNeedsChicago.com.
Never use domain names that resemble any brand or company name that is already established
If you don’t want to get into legal trouble with big companies, never choose a domain name that is a few keystrokes away from the name of an already established brand. Every year, small businesses get sued for using names that are plural, misspelled, or joke versions of brand names like Starbucks, FedEx, etc.
Of course, some people might think that this is actually a good way of getting more traffic towards their websites. At least when people type the original name wrong, they accidentally land on their site. Despite the increase in traffic, the risk of getting sued and losing thousands of dollars is still there. It is better to drive more traffic to your small business’s website the hard way.
Make sure that domain name is easy to type, say, and memorize
People are getting busier and more time-pressed by the day. These busy people will not take the time to memorize or type your domain name if it is too long or complicated. This is why it really important to choose one that is simple, both to type and memorize.
Some experts claim that using the letters c, z, and q, among others, is something to be avoided. More than ease of typing, if your domain name is easy to say, people are more likely to share it with their friends or associates.
Try to avoid hyphen in domain name
Try not to put hyphen in domain name. It’s always better to keep domain names like 7boats.com or sevenboats.com rather than seven-boats.com. From domain name’s perspective, hyphen does not provide better user experience.
Go for the Dot-Com extension
For catering to a worldwide market, your best option for being recognized as a serious business is to opt for a domain with a .com extension. If you are aiming to target a specific geographic base, it may be a better idea to simply include the place as a keyword in the domain name rather than apply for a local extension.
Keep in mind that the average, non-tech savvy, Internet users put more trust on .com sites over other domain names that end with a .org or .net.