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Gamification in Digital Marketing – Strategies, Tools & Examples

by | Digital Marketing | 1 comment

Gamification has been used in different areas like education, marketing, health care and etc. It is the process of using game mechanics and game design techniques in non-gaming contexts to engage users. When it comes to digital marketing, gamification can help you achieve your branding and conversion goals. In this blog post, we will discuss what gamification is, some examples of how it’s being used, and how it can help you improve your branding and conversion rates. Let’s get started!

What is gamification?

Gamification is the use of game mechanics and game design techniques in non-gaming contexts to engage users. It can be used to motivate participation, increase engagement, and achieve desired outcomes.

Gamification is all about incentive and competitiveness – apps or other platforms can tap into consumer’s natural desires for achievement, status, self-expression, and closure, all while marketing their product and helping the consumer along the way.

Digital marketing is an important tool for businesses of all sizes. It allows companies to reach a larger audience more quickly and easily than ever before. However, with so many businesses competing for attention online, it can be difficult to stand out from the crowd.

One way to make your digital marketing campaigns more effective is to incorporate gamification strategies. Gamification is the process of using game-like elements in non-game contexts. By adding elements of competition, rewards, and challenges to your digital marketing campaigns, you can increase engagement and motivation.

Gamification can also help you gather valuable data about your customers’ preferences and behavior. By understanding what motivates your customers, you can more effectively tailor your marketing messages and improve your overall results.

Video tutorial on Gamification techniques

M3 Model – Motivation Momentum Meaning Model

  • The correct balance between extrinsic and intrinsic rewards.
  • Too easy or Too hard won’t work.
  • Rewards & games must be meaningful to the user’s intention. 

Industry statistics on Gamification

Gamification - Industry statistics
Gamification in Digital Marketing - Strategies, Tools & Examples 1

Gamification Strategies

  1. Prize/Rewards, 
  2. Open Engagement, 
  3. Timing Urgency, 
  4. Competitive Leaderboard

Types of gamification

By Medium – Web, Social, Mobile App based, 

By Purpose – Social engagement, Referral, Retention/Re-Engagement, Lead Generation, Brand Recognition

Gamification examples

Some examples of how gamification is being used include:

– Airlines using loyalty programs to encourage customers to fly more often

– Online retailers using gamification to increase customer engagement and loyalty

– Health care providers using gamification to motivate patients to stay on track with their health goals

Gamification – Industry case studies

Dominos

Dominos has incorporated gamification in to their mobile pizza ordering app. Users can shake their Droid or iPhone if they don’t know what they want to order and the app with pick the toppings. 

Popchips

Popchips teamed up with app company Kiip to offer bags of Popchips as prizes when players get to a certain level in mobile games.

M&M’s Eye-Spy Pretzel

M&M’s Eye-Spy Pretzel –  When M&M launched a pretzel-flavored version of their candy, they used gamification and social media. They tried running a gamified social content where users were tasked with finding the pretzel amongst a sea of M&Ms in the image they posted.

Starbucks loyalty app

No Frills

Canadian grocery chain No Frills recently started a series of campaigns to reach a younger demographic that included a mobile and browser game ‘Aisles of Glory’

Chipotle

Chipotle Love Story Game – Chipotle launched a memory game based on their short film “A Love Story,” in which customers are supposed to match real ingredients together while avoiding the use of added colors and flavors. Players are rewarded with a buy-one-get-one-free coupon

Nike

The personalized fitness tracking Nike+ and Fuelband accessories

Audi

Audi A4 Driving Challenge

Gamification Tools

  • Free Quiz builders (Simple & Easy)
  • Scripted re-brandable / white label games (Medium difficulty)
  • Develop games via Unity framework (Technical knowledge needed)
  • Create social quizz or simple mathematical quizz from fan page
  • Create mobile app (Andromo)
  • H5P interactive content builder

How to develop games quickly

  1. http://flowlab.io/
  2. http://www.sploder.com/free-game-creator.php
  3. https://gdevelop-app.com/
  4. http://www.gamemaker3d.com/

How can gamification help in branding and conversion?

Gamification can be used to improve brand awareness, build brand loyalty, and increase conversions. For example, a company could use gamification to increase customer engagement with their website or app. By offering rewards for completing certain actions, such as making a purchase or sharing content, customers are more likely to return to the site and make future purchases.

Gamification is a great way to improve customer engagement and loyalty. By offering rewards for completing certain actions, such as making a purchase or sharing content, customers are more likely to return to the site and make future purchases.

Additionally, gamification can be used to increase leads and conversions by offering incentives for taking desired actions, such as signing up for a newsletter or taking a survey.

Gamification Explained (PDF download)

If you’re looking for ways to improve your digital marketing efforts, consider incorporating gamification into your strategy. Thanks for reading! We hope this was helpful. If you have anything to share about gamification, comment below.

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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1 Comment

  1. harshitha

    The blog was very informative.

    Reply

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