All businesses need customers. These are the lifeline of any business either a physical or online one. But getting customer leads is challenging especially in the online world when you don’t even know where to start. Below you’ll find some lead generating leads that successful Internet marketeers use around the world.
How to Generate More Leads from Your Website
This is the most basic rule of all, and the one that most new website owners break the most often. You must create real value in your website. This means building a website with a blog where you post daily. You can add written content, video content and more, but you must add valuable content on a consistent basis. This is the first building block and the one where most new website owners fail, because it takes discipline, time and can be very boring at first.
- Target Your Leads
You don’t want to simply build a site to attract traffic. You don’t want to attract just any lead, you want leads that turn into buyers. You do this by offering information that attracts leads in general but which quickly makes it clear that you are selling something. If you provide value with your sell, real potential buyers will remain interested, and those looking for a “free ride” will be scared off.
- Add Video
Create a fun informational video and post it to YouTube. Be sure to add links to your website and a keyworded description to help it index within YouTube. Place the video on your site as well. The idea is to promote it on your social media platforms and wait for it to go viral. Note, its important to teach, inform and entertain in video format. It is this combination that creates interest and leads.
The decision as to whether social media actually generates sales is still under discussion, but what everyone does agree upon is that social media is very effective at spreading thoughts, feelings, images, more and this can bring in leads. Offer up these ideas, images, jokes, videos, links to articles and more. Do it regularly and your friends and fans will start spreading your message. Don’t forget to add social media buttons on your blog too, as this will give your readers a way of sharing the information with their own friends, thereby bringing you more leads.
- Make the Offer
All this buttering up is great but you don’t want to leave it at that you actually want to sell. Once you’ve started spreading the message, put an offer in front of them to see what happens. Place an offer in your email signature.
- Get an Email List Going
Start an email list so you can send out press releases with offers and information. Give away something that is of real value to get leads to sign up for your email.; software they can use, a book that could really teach them something, a short video course, etc.
To get more leads you should offer more than your competitors. You want an easy to navigate website with lots of good information. You want to have them sign up for your newsletter so you need to give them something of value and you want to promote your website through your blog, social media and video. But once you do bring in the traffic you want to make your offer so you keep those leads that are potential buyers and eliminate the free-loaders.
Frank Ashton has been consulting businesses on their website needs for over a decade. His approach has a view to increased sales and conversions. Have you ever seen a fast loading blog and wondered “WhoIsHostingThis?” visit the link for webhost comparisons.