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Google Ads Snap Ties with Dubious Medical Ads

by | Updated on: Aug 22, 2023 | Digital Marketing 101, Tech Tips & Tech News | 0 comments

Have you read in the newspapers lately that a new law is about to be formulated for brand ambassadors being responsible for the brands they endorse? Yes, that is in the pipeline. Celebrities who endorse products and services through ads will be hauled up if the ads are misleading, or the products or services are deceiving people. Brand ambassadors can no longer shrug off responsibility saying that they were only doing their job.

Something similar is happening to Google’s Ad policies. Google Ads are going to take steps against misleading, often unscrupulous medical ads posted on their pages. These medical ads are related to fields like stem cell therapy, gene therapy or cellular non stem therapy. These are fields where ads are often placed without any proven scientific basis of the treatment advertised.

If the medical ad does not have any sufficient clinical proof about its genuineness, it will be removed from Google. Even for ads which have a certain degree of scientific backup, the lack of tested material can lead to an ad being pulled out. Google has put out a statement saying that such ads

‘take advantage of individuals by offering untested, deceptive treatments. Often times, these treatments can lead to dangerous health outcomes and we feel they have no place on our platforms’.

The move got immediate support from experts who have long voiced their concerns about misleading medical ads. Among the first ones to support this policy was the International Society for Stem Cell Research. It said that this policy was ‘a much-needed and welcome step to curb the marketing of unscrupulous medical products’.

However, for genuine products that show ample proof of research and testing can still go ahead and put out their ads on Google. This policy will continue as of now, till new developments or updates come to light.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more

 

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