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Google Allows 300×250 Ads Above the Fold

by | Updated on: Aug 22, 2023 | Tech Tips & Tech News, Digital Marketing 101 | 0 comments

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Google 300X250 AdsYou know how Google places a strong accent on user experience. Everything that rolls out of the labs of Google has a single aim: making users love the online experience. Especially in the department of content dissemination, Google is very particular about how webmasters and digital marketers are using the features of this search engine giant. True to this cause, they offer bans and restrictions every now and then.

One such feature was the use of 300×250 sized ads above the fold. Google felt that ads as big as this size would hamper the experience of users and readers trying to make their way through to the actual content of the page. They were wary about users clicking on these ads by mistake in their effort to scroll down. Additionally, such ads were pushing the actual content of the page below the fold, something that users did not desire at all.

After careful review, Google has decided to uplift this ban. With immediate effect, you can place 300×250 ads on Google above the fold. The general directive remains the same: you should not hamper the user experience. The placed ads should not “annoy, distract or result in ad performance issues”, says a directive from Google. Under no circumstances should these ads push the content down.

The search engine giant has not released any illustration about how they want the ads to be placed. Phones with smaller screens may not be able to accommodate the ad and a substantial part of the content above the fold. Much of it depends on how web designers use this feature to their advantage.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more

 

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