You know how Google places a strong accent on user experience. Everything that rolls out of the labs of Google has a single aim: making users love the online experience. Especially in the department of content dissemination, Google is very particular about how webmasters and digital marketers are using the features of this search engine giant. True to this cause, they offer bans and restrictions every now and then.
One such feature was the use of 300×250 sized ads above the fold. Google felt that ads as big as this size would hamper the experience of users and readers trying to make their way through to the actual content of the page. They were wary about users clicking on these ads by mistake in their effort to scroll down. Additionally, such ads were pushing the actual content of the page below the fold, something that users did not desire at all.
After careful review, Google has decided to uplift this ban. With immediate effect, you can place 300×250 ads on Google above the fold. The general directive remains the same: you should not hamper the user experience. The placed ads should not “annoy, distract or result in ad performance issues”, says a directive from Google. Under no circumstances should these ads push the content down.
The search engine giant has not released any illustration about how they want the ads to be placed. Phones with smaller screens may not be able to accommodate the ad and a substantial part of the content above the fold. Much of it depends on how web designers use this feature to their advantage.