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Google to Create New Content – Extractive & Abstractive Summaries

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Google to Create New Content - Extractive & Abstractive Summaries 1 - google web algorithm

Yes, you read that right!

Google will be combining the use of two algorithms, one called extractive summaries and the other called abstractive summaries to generate original content of its own, much like a Wikipedia of Google.

Wondering how it works?

Let’s tell you the basic premise first. Google will pick up content from various sources and combine them to create something entirely new. This will be done without giving a nod to any of the sources which have contributed to this original piece, much like they do with Featured Snippets. Google wants to answer queries on search engines accurately for users, by cutting through the maze of unnecessary information.

Now to the two algorithms! The first one, extractive summaries, will pick up or extract content material from a source. It could be your website or any other that sufficiently answers the query put forward by a searcher. It is like the summary exercises that kids do in school, like a précis. Doing this will chop off all those additional lines of text, that were doing nothing to add value to the content.

Secondly, the abstractive summaries will combine the extracted summaries of more than one sources to develop a post that is different from its sources. The only problem is that the combination may not always give you the correct information in a proper sequence. However, Google is working on methods to combine these two algorithms to generate new content that gives a searcher the information they are looking for.

Google has clarified that this information will be parsed from multiple sources.

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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