The Webspam report of 2016 released by Google throws some light on the trend of web-spam over the previous year. Google is doing its bit to counter the trouble.
Check out the points mentioned in that report. They are broken here into 3 sections. These three parts of the report focus on the real problem, Google’s way to counter it and the solutions that Google has discovered to work on a spam cleansing process.
Webspam Trends of 2016
- Webspam on Mobile: An increased rate of mobile browsing has given a rise to the spam targeting mobile users. Usually, the spam leads to unprecedented redirects.
- Web Security: A 32% raise can be seen in web security since 2015.
- Other than Webspam: A large number of webmasters got affected by unwanted software, social engineering and unwanted ad injectors.
Google Countered Spam
- Google sent over 9 million messages manually to webmasters to inform them about the webspam issues on their websites.
- Sent many security notifications through Google analytics
- Made several improvements to the algorithm and tried to make Penguin a part of the core algorithm.
- Took action against around 10,000 websites that had data markup not meeting Google’s quality guidelines.
Google’s Work Process
- Google conducted more than 170 live events and online office hours round the globe
- & received around 180,000 spam reports submitted by users in 2016. 52% of them were found to be the actual spam ones.
- It also offered the site owners enough support with the help of Webmaster Help Forums conducted in 15 languages.
Google’s war against spam is consolidating with more and more site owners being aware of the signs of spam and notifying Google about the same.