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How Digital Signage revolutionized the Internet Marketing industry

by | Updated on: Nov 17, 2019 | Digital Marketing 101 | 0 comments

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digital signageUsing different tools in order to properly market your business on the internet has been quite common these days. Almost nobody stays focused anymore on a single method that can produce good results in terms of promoting a product, a service, etc.

Besides the ordinary ads and banners we see on the internet there is also a secret weapon that will help anyone willing to produce an effective marketing campaign. But not just any campaign. One method that reaches both an online and offline audience. Yes, it’s true! You can use the web to reach certain people that don’t have direct access to computerized devices or they are out, let’s say for shopping.

The technology is called Digital Signage and it in its traditional form is not something new. What is Digital Signage?

You know those TV screens you see installed in more & more public areas like stores, restaurants, above gas pumps, food menu boards, & lots of other places. Well, that’s called Digital Signage.

In the old days, TV screens were used to connect to VCR’s and everything was done manually and locally. From creating the content to deploying content on screens. Now days, using the web to manage an Ad campaign and publish it on hundreds or even thousand of TV screens placed anywhere in the world has been a common method for users that run a Digital Signage network. But let’s see how does it work and how using a web based Digital Signage network can help you reach an audience that has no direct access to a computer.

A typical Digital Signage network or a narrow-casting network is made up of several components. There is no need to get very technical at this point but what you should know is the any person or company trying to build a basic Digital Signage network needs to have access to some sort of Signage software that manages and sends multimedia data from a computer to a network of TV screens installed on location. And by location we can refer to a local shop, a local bank, a mall, etc.

Using the special dedicated software, content can be created. Then it is sent to the TV screens using the internet .Useful information like weather, RSS news, or even LIVE TV can be shown on the screens along with ads, images, videos and so on.

The idea is that dynamic media content displayed on the TV screens can be easily replaced or updated remotely and this is the main advantage over using local ads or messages. Anyone passing by the TV screens can view your content and if you are using a KIOSK based touch screen they can even interact with the TV’s by accessing different modules like the Facebook component, the Twitter component, and others. This is also good when you are planning to reach an elderly audience or certain classes of people that live in rural areas and don’t have access to the newest technology on an everyday basis.

Using Digital Signage can help you  build an effective marketing campaign and having the option of using HTML snippets based on any Signage Presentation, it means that you can create the content ones and then view it both online and offline.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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