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Internet Marketing for the Affluent Millennial

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Internet MarketingMarket research point out to the growth of a consumer group that is readily distinguished by its spending power. These consumers are not swayed by brand names or price tags on luxury items because they have been using them since childhood. Born to rich parents, these teenagers and post-teens are tagged affluent millennials  These consumers have the dough on them to make instant purchases of even pricey products and services. However, they are not convinced into buying something by the usual methods of acquiring customers. You have to apply a different route to getting their business.

The best way to get to them is by the use of user-generated content. Affluent millennials love to get involved in inspiring stories of personal experience. Ad copies developed by reputed names like Armani and Whole Foods on Instagram have depicted how these millennials like to get onboard by reading content that engages them. These brand names have offered free items in exchange of user-generated write-ups. This deftly bypasses the problem of appealing to them consumers by the brand name or price tag (for luxury items). Here you are creating an interest in them by giving them something back for their support. Startups and businesses with small marketing capital can use this method successfully to grab the attention of these affluent millennials.

The key to interacting with these affluent millennials on social media is to ensure that you are not reaching out to them like an ad copy. That is off-putting to these consumers. Instead, you have to make an emotional appeal that has lasting value. You have to sell them an experience that money cannot buy for them. Poke their interest by talking about issues that will appeal to their sense of being one with the world. You have to remember always that these young spenders are more interested in throwing a party themselves rather than going to one! That is the key that will help you unlock their mind and find a way to reach out to them. User-generated content works here because it seems more credible and authentic to these affluent millennials: they know enough about copies written to market or promote, so don’t walk that route!

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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