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Make Better Use of PPC to Launch Your Product

by | Updated on: Nov 7, 2019 | Digital Marketing 101 | 0 comments

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PPC - pay per click

As with every commodity under the sun, launching products online is a trend that is well into its peak zone and will continue to swing up for some years to come. Announcing a product on the internet and then getting enough online users to feel interested in that particular product is a huge challenge. If you do not do it the right away, your product will go unnoticed and you will end up wasting your resources. On the other hand, if you can get it right, the internet being a cheaper medium than newspapers or offline communication platforms, will get you returns on investment that will shoot through the roof.

Using PPC campaigns is an excellent way to launch your product on the internet. PPC or pay per click campaigns is around since time immemorial with various modifications heaped on it over the years. PPC is an integral part of the search engine optimization (SEO) zone as well. The challenge for you is to handle the PPC campaign in the right way, keeping in mind certain best practices and also tricks that will optimize your efforts. The first part of using a PPC campaign to launch a new product is to study the market. Circle your consumer group according to your product and possible buyers. For example, if you are selling women’s perfume, you must target women netizens and online platforms frequented by women.

After you have encircled your target group of consumers, now is the time to find out how you will be able to reach them in the most effective manner. You don’t need to do the hunting or specifying manually, thanks to several internet tools! The most effective among them for PPC campaigns is the Facebook Graph Search. This tool will help you pin down consumer circles that are conducive to your product. You can make use of these consumer groups for your PPC campaign. That brings us to the third part of the process: using Facebook ads to reach out to these consumer groups. The PPC ads themselves must cater to different consumer sections and not one-size-fits-all. The idea is to engage users and make them click on your PPC ads. Another part is starting Google Adwords simultaneously. It is recommended that beside organic SEO, you should also run paid ad campaigns at a low budget but regularly. It will give a power punch in your marketing effort with a better ROI.

If you can seamlessly achieve these three parts of the PPC process, your new product will get its fair share under the internet limelight.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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