An online campaign is more than just a blending of the various platforms available on the internet. You need to have perfect coordination between these different domains so that your online campaign can reap the benefits. The various components that you have to keep in mind while charting out your online campaign include:
- Story: You have to come up with a narrative that spells out the story about your brand, product or service. This is integral to the online campaign because it is necessary to bring in a touch of human element in the scheme of things. Online users will connect with your campaign if you can get them to identify with it. Your campaign also has the potential to go viral if you can weave in a human angle around your marketing story.
- Build-up: Develop your online campaign by ensuring that you are exploiting the best of all the possible platforms online. Every platform has its own advantages. For example, blogging will allow you to get into a personal one-on-one with your readers. You can write about your products and services in a confidential kind of voice. Such kind of writing usually has a high conversion value for click-through and also has better calls for action.
- Engagement: Online campaigns will fall flat without the power of engagement and interaction. You can make use of the social media networks for this purpose. Platforms like Facebook and Twitter will be very helpful to talk to your online users and buyers. Additional tools like opinion polls and surveys will help you to get to the root of your buyer’s frame of mind. That will not just help you frame better content, but also more acceptable products and services.
- Plan: Planning for the future of the online campaign is as important as running it. You must always look ahead and plan for the days and months to come. Keep a close watch on the trends that are in vogue and how you can meet, or even better, them. Look at your competition so that you can be in touch with what they are bringing into the arena and be prepared for any sudden lunges from their part! Moreover, keeping abreast of the latest technology will help you make more out of the powers of the internet tools.