+91 80170 49042 [email protected]

Paid Ads, Instagram & Amazon Dominate Budget for Digital Marketing

by | Digital Marketing | 2 comments

Time to time, studies are conducted by various independent agencies across the globe to study digital marketing trends. These trends give a lot of insight into what the future will hold. If the studies indicate healthy and productive trends in one direction, more often than not, digital marketers tend to focus on those areas.

In a survey conducted by Marin Software, it was revealed that companies working on digital marketing methods spent more on paid searches than any other channel. Paid searches scored a mammoth 39% of the budget allotted for digital marketing, as compared to a distant second, social media ad (18%) and third, display advertising (16%).

For those who are interested in the survey details, you should know that this survey was carried out over 450 B2C and B2B digital marketers across UK and USA.

Another important insight from this survey was that digital marketers were spending more on Instagram than other social media networks. The budget pie for Instagram grew over the last year. In fact, companies were allocating more funds for Instagram spending instead of giving it a larger share off a previous budget.

The third big takeaway from this survey is that advertisers were gunning for Amazon as a major ad channel. More than 60% of the respondents were keen on Amazon as an ad channel and wanted to increase their budget in this segment. 55% felt that Amazon offered excellent potential for growth and that is why they were signing up for this channel.

These insights are useful for any digital marketer who wants to make more sense of the digital channels they are currently using.

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

Want to learn Digital Marketing?

Looking for a career change? Then you need Seven Boats Academy – awarded as the best digital marketing institute in India! Our Digital Marketing Courses will help you get ahead in today’s competitive job market. You’ll learn essential skills that will help you grow your business or find a new job.

With our easy-to-follow course materials, you’ll be able to upskill yourself and achieve your goals. If you are looking for digital marketing course in Kolkata, then Seven Boats Academy is the best digital marketing institute in Kolkata since 2011. So what are you waiting for? Enroll today!

Book a call / Schedule a meeting Or

Sign Up for our FREE Digital Marketing Certification Courses →

1. Sign up & start free courses  → 2. Start a blog  → 3. Read Digital Marketing Tutorials  → 4. Check Tools  → 5. Upgrade to Premium Courses


  1. Sumit

    wow wow wow!


Submit a Comment

Your email address will not be published. Required fields are marked *