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Paid Ads, Instagram & Amazon Dominate Budget for Digital Marketing

by | Updated on: Nov 2, 2019 | Digital Marketing 101 | 2 comments

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Time to time, studies are conducted by various independent agencies across the globe to study digital marketing trends. These trends give a lot of insight into what the future will hold. If the studies indicate healthy and productive trends in one direction, more often than not, digital marketers tend to focus on those areas.

In a survey conducted by Marin Software, it was revealed that companies working on digital marketing methods spent more on paid searches than any other channel. Paid searches scored a mammoth 39% of the budget allotted for digital marketing, as compared to a distant second, social media ad (18%) and third, display advertising (16%).

For those who are interested in the survey details, you should know that this survey was carried out over 450 B2C and B2B digital marketers across UK and USA.

Another important insight from this survey was that digital marketers were spending more on Instagram than other social media networks. The budget pie for Instagram grew over the last year. In fact, companies were allocating more funds for Instagram spending instead of giving it a larger share off a previous budget.

The third big takeaway from this survey is that advertisers were gunning for Amazon as a major ad channel. More than 60% of the respondents were keen on Amazon as an ad channel and wanted to increase their budget in this segment. 55% felt that Amazon offered excellent potential for growth and that is why they were signing up for this channel.

These insights are useful for any digital marketer who wants to make more sense of the digital channels they are currently using.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



  1. Sumit

    wow wow wow!


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