Time to time, studies are conducted by various independent agencies across the globe to study digital marketing trends. These trends give a lot of insight into what the future will hold. If the studies indicate healthy and productive trends in one direction, more often than not, digital marketers tend to focus on those areas.
In a survey conducted by Marin Software, it was revealed that companies working on digital marketing methods spent more on paid searches than any other channel. Paid searches scored a mammoth 39% of the budget allotted for digital marketing, as compared to a distant second, social media ad (18%) and third, display advertising (16%).
For those who are interested in the survey details, you should know that this survey was carried out over 450 B2C and B2B digital marketers across UK and USA.
Another important insight from this survey was that digital marketers were spending more on Instagram than other social media networks. The budget pie for Instagram grew over the last year. In fact, companies were allocating more funds for Instagram spending instead of giving it a larger share off a previous budget.
The third big takeaway from this survey is that advertisers were gunning for Amazon as a major ad channel. More than 60% of the respondents were keen on Amazon as an ad channel and wanted to increase their budget in this segment. 55% felt that Amazon offered excellent potential for growth and that is why they were signing up for this channel.
These insights are useful for any digital marketer who wants to make more sense of the digital channels they are currently using.