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How To Sell Your e-Book like a Pro

by | Updated on: Aug 23, 2023 | How-To Guides | 0 comments

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Writing an e-book takes time, dedication and knowledge. You might end up spending a couple of years writing one! So, when the time comes to offer it to your readers, you have to act like a pro. Otherwise your mission will not see its full closure. You will end up under-selling or worse, end up offering the e-book to the wrong readers!

What is an ebook?

An ebook, short for electronic book, is a digital publication that is designed to be read on electronic devices such as e-readers, tablets, smartphones, or computers. It is a digital version of a traditional printed book that can contain text, images, graphics, and sometimes interactive elements.

Ebooks are typically formatted in popular file formats such as PDF (Portable Document Format), EPUB (Electronic Publication), MOBI (Mobipocket), or AZW (Amazon Kindle format). These formats allow ebooks to be easily accessed and read on various devices using compatible reading apps or software.

One of the advantages of ebooks is their portability and convenience. They can be stored, accessed, and carried on a single device, allowing readers to have access to a vast library of books wherever they go. Ebooks also offer features like adjustable font sizes, built-in dictionaries, and the ability to highlight and annotate text.

Authors and publishers often choose to release ebooks alongside or instead of traditional printed books due to lower production costs and wider distribution possibilities. Ebooks can be self-published or published by traditional publishing houses, providing authors with greater control over the publishing process and potentially reaching a global audience.

Overall, ebooks have revolutionized the way people consume and access written content, offering a flexible and digital alternative to traditional printed books.

Examples of some popular ebooks

Here are some examples of popular ebooks based on the search results:

  1. “How to Blow Up a Pipeline” by Andreas Malm
  2. “Reading Capital” by Louis Althusser, Étienne Balibar, Roger Establet
  3. “Fifty Shades of Grey” by E.L. James
  4. “The Fault in Our Stars” by John Green
  5. “The Last Thing He Told Me” by Laura Dave
  6. “Apples Never Fall” by Liane Moriarty

Important points about selling e-books

However, before you finish writing your e-book, you must build up a platform of readers. You cannot get a whole host of readers swarming down upon your e-book the moment you put it up for sale! Unless you are a celebrity or a recognized author already…

Build up a platform while you write the e-book. Start off by writing a blog or podcast. Interact on social media. Get yourself a small (preferably large!) army of readers who read your works. These are your readers who will help you sell your e-book.

You might offer the e-book at a discount (or totally free if it comes to that) to these readers so that they recommend your book in their personal circles. While building up this dais for yourself, write extensively on topics that you are going to touch upon in your e-book. Establish yourself as a writer who knows these topics inside out. That way, when you come out with your e-book, people will know that you are a credible authority on this topic.

Now comes the part where you have to act like a publisher yourself. Self-publishing may make you indulgent. Guard against its pitfalls. Carry on your job like a true-blue publisher. Edit your work ruthlessly. It is a much better idea to get a professional editor on board if you feel that you are not up to it. This is a good investment because an outside view makes your material trimmer and meaner.

Get the cover design and layouts done by professionals instead of entrusting your cousin who studies Photoshop. Professionals will lend that touch to your e-book that will make it more salable.

Finally, the marketing part of your e-book is as important as the two mentioned above. Promote your e-book on social media networks and the channels you build up as your platform. You will do good to get professional reviews done on your e-book. You can also write guest posts for popular blogs so that people get to know about your e-book.

Most effective strategies to sell your e-book like a Pro

When it comes to selling your e-book like a pro, there are various strategies and platforms you can utilize. Here are some tips to help you succeed:

  1. Choose the Right Platform: Selecting the right platform to sell your e-book is crucial. Consider popular options such as Visme, Amazon Kindle Direct Publishing, Smashwords, Rakuten Kobo, Sellfy, and Payhip, which provide user-friendly interfaces and reach a wide audience.
  2. Create a Professional Cover: A visually appealing and professional book cover can make a significant impact on potential buyers. Invest in high-quality cover design or use online tools to create an eye-catching cover that effectively represents your content.
  3. Write Engaging Descriptions: Craft compelling and persuasive descriptions for your e-book. Highlight its value, benefits, and unique selling points to grab the attention of potential readers.
  4. Utilize Social Media: Leverage social media platforms to promote your e-book. Create engaging posts, share excerpts, run targeted ads, and engage with your audience to generate buzz and attract potential buyers.
  5. Offer Limited-Time Promotions: Temporarily reducing the price of your e-book or offering special promotions can drive sales and create a sense of urgency among potential buyers. Consider running limited-time discounts or bundling offers to encourage purchases.
  6. Seek Reviews and Testimonials: Positive reviews and testimonials can significantly boost your credibility as an author and drive more sales. Encourage readers to leave reviews and consider reaching out to influencers or bloggers in your niche who may be interested in reviewing your e-book.
  7. Build an Email List: Create a mailing list and offer freebies or exclusive content to entice readers to subscribe. This allows you to nurture relationships with potential customers and promote future releases or updates.
  8. Optimize Your Sales Page: Pay attention to your e-book’s sales page by optimizing it for search engines (SEO) and ensuring it provides all the necessary information, including a clear call-to-action and easy purchasing process.

Remember, selling your e-book like a pro requires a combination of effective marketing strategies, engaging content, and a user-friendly platform. By incorporating these tips, you can enhance your chances of success in the competitive e-book market.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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