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Small Marketing Teams are hitting the Right Cord, Precisely

by | Updated on: Mar 23, 2019 | Digital Marketing 101 | 0 comments

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marketing teamThings have changed in business in a big way. Unlike the previous marketing managers, the present day marketers do not enjoy working with a huge team having unnecessary flab. Small is big these days. You will enjoy working and achieve your goal smartly and easily, provided you keep your extra weight away from you. The new business channels demand smart and streamlined tactics to get things done within a shorter period of time.

The present day businesses spend that resource in quality lead generation and content development. The process of developing high volume leads is getting quite difficult these days. But, the small marketing teams are tackling it with élan. There are a few ways to succeed. Let us focus on them.


Small marketing team can hit it bang on with effective focus on every aspect of your marketing task. The most critical of them are Target audience, Campaign and the goal to achieve. You need to take a particular segment of marketing. A small team is able to carry out the process effectively if the task is smaller and lighter. If you have less resource and less time, it is better to stick to one or two channels of lead generation. This tactics makes the efforts more effective. Last but not the least; you need to be careful about their goals. Their work must have a direct impact on it.  The goal must be very clear to them.


It is a wise decision to have realistic goals and a positive outlook about it. Intrinsic motivation has a big role to play in this. It is difficult for a smaller team to succeed without a very smart but positive approach. Only a “can” attitude can achieve you the best.


Everybody might not consider planning to be a very important step towards achieving marketing goals. But, truth is, planning has a big role to play in doing it systematically and without wasting much time in a few “trial and error” steps.


It is useless to always try to achieve perfection. In case of marketing with a small team, “good enough” is good enough. Online marketing rewards you with the opportunity to evolve constantly. So, there is no need to bother much about being great.

Unique Thought Process:

Small is beautiful if it is unique. You need to be special and unique. You can call it “being a little different”. This pays good dividend in terms of market presence and earning revenue.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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