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Stress on Authority, not Author Rank

by | Updated on: Nov 3, 2019 | How-To Guides | 0 comments

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content writingIt is common knowledge that having a favorable Author Rank on Google will do wonders for your content marketing and in turn, the entire online marketing chapter. However, before you go about building about an Author Rank that will do justice to your online marketing department, stop and pause to think if it’s worth the effort. Developing a superior Author Rank is a product of authority, what people think about your content and how much credibility you have as a content developer or writer.

You cannot build up authority on the internet overnight. It takes time for people to recognize and identify you as a competent and readable content writer. It takes even more time for these readers to accept you as an authentic and credible source of information. You can develop your authority as a writer, and also your influence online, by following some easy steps while developing your content:

  • Be Transparent: Your writing style and handling of subjects has a lot to do with what people think about what you’ve written. Deal with your topics with complete honesty from your perspective. Write in a way that people understand your topic and your points without having to bend over backwards. Online readers are not much interested in linguistic jugglery. They want facts presented as they are, without sugar-coatings. Give your online readers that transparency.
  • Do Your Research: Online writing is more about getting your facts right than writing an exemplary narrative. Remember that online readers have the access to check up on your information instantly. If you fudge facts, they will know for sure! You might also find someone who makes a comment on your post, pointing out the error in your information! That is worse for your credibility as an online writer. You have to get your research straight and rely only on reputed sources for information, preferably .gov or .org sites.
  • Stick to Your Genre: A common mistake made by online writers is that they tend to write on almost everything under the sun! That is not the right approach to build authority as a writer. You have to be an expert on a particular genre. Readers must know you as a writer of a particular domain. For example, if you expertise in SEO, write only about SEO, not about wildlife conservation.
Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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