With search engines, especially Google, coming down heavily on content farming, focus is finally on quality content writing. It is easier said than done, however, more so if you are a ghostwriter. A ghostwriter has to come up with different copies on various topics, all maybe in the course of a single day! No mean achievement that, simply because there are so many websites and content out there and you have to be the best in order to be read, let alone convert your reader into a buyer!
Picking up the tricks of an effective ghostwriter requires a lot of practice and an open mind. You need to pick up feedback from your clients and readers. If you shut your ears and eyes to anything that spells criticism, you can never be successful in ghostwriting. The successful ghostwriter is one who can convert this criticism into lessons in writing. You can pick up feedback to your writing from social media networks as well.
While feedback shapes your next copy as a ghostwriter, it is the identification with the ‘voice’ of your client that decides the authenticity of a good web copy. By ‘voice’ I mean the unique style of a client or brand that must permeate itself through your writing and find an impact in the reader. Without this unique quality, your copy is as good as one generated by content generating tools available free on the internet. Every client is different with individual stories to tell. The closer you get to their voice, the better your writing will be.
Ghostwriting involves a lot of homework. Research is the key to get under the skin of your topic. And because you may be dealing with five different domains at a time, your research needs to be accurate and precise. You cannot afford to spend a lot of time in your homework and at the same time, not add undercooked facts in your content. A thin line it certainly is, but then whoever said ghostwriting was easy? You need to develop split personalities in your mind as a writer. Pull them out of the closet without overlapping territories and you will do a great job as a ghostwriter!