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The Tricks of Effective Ghostwriting

by | Updated on: Aug 22, 2023 | Content Writing, Digital Marketing Guides, How-To Guides | 0 comments

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With search engines, especially Google, coming down heavily on content farming, focus is finally on quality content writing. It is easier said than done, however, more so if you are a ghostwriter. A ghostwriter has to come up with different copies on various topics, all maybe in the course of a single day! No mean achievement that, simply because there are so many websites and content out there and you have to be the best in order to be read, let alone convert your reader into a buyer!

Important points about ghostwriting

Picking up the tricks of an effective ghostwriter requires a lot of practice and an open mind. You need to pick up feedback from your clients and readers. If you shut your ears and eyes to anything that spells criticism, you can never be successful in ghostwriting. The successful ghostwriter is one who can convert this criticism into lessons in writing. You can pick up feedback to your writing from social media networks as well.

While feedback shapes your next copy as a ghostwriter, it is the identification with the ‘voice’ of your client that decides the authenticity of a good web copy. By ‘voice’ I mean the unique style of a client or brand that must permeate itself through your writing and find an impact in the reader. Without this unique quality, your copy is as good as one generated by content generating tools available free on the internet. Every client is different with individual stories to tell. The closer you get to their voice, the better your writing will be.

Ghostwriting involves a lot of homework. Research is the key to get under the skin of your topic. And because you may be dealing with five different domains at a time, your research needs to be accurate and precise. You cannot afford to spend a lot of time in your homework and at the same time, not add undercooked facts in your content. A thin line it certainly is, but then whoever said ghostwriting was easy? You need to develop split personalities in your mind as a writer. Pull them out of the closet without overlapping territories and you will do a great job as a ghostwriter!

10 Most Effective Ghostwriting Tips

Effective ghostwriting requires skill, tact, and a deep understanding of the client’s needs and goals. Here are some of the best tricks for successful ghostwriting:

  1. Understand your client’s voice and tone: Take the time to study your client’s existing work, interviews, or recordings to grasp their unique voice and writing style. Adapt your writing to match their tone, ensuring that the final product feels authentic and consistent with their brand or personal brand.
  2. Conduct thorough research: Familiarize yourself with the topic or subject matter you’re writing about. Research extensively to gather accurate information, statistics, and supporting facts. This enables you to produce well-informed content that resonates with readers.
  3. Develop a clear outline: Before diving into the writing process, create a comprehensive outline that maps out the structure and flow of the piece. This helps organize your thoughts, ensures logical progression, and makes the writing process more efficient.
  4. Communicate openly with the client: Maintain open lines of communication with your client throughout the project. Regularly update them on progress, seek clarifications when needed, and address any questions or concerns they may have. Collaboration and clear communication are essential for successful ghostwriting.
  5. Master the art of adaptation: Adaptability is key in ghostwriting. Be prepared to write in different styles, genres, or voices depending on the client’s requirements. Flexibility and versatility make you a valuable asset as a ghostwriter.
  6. Maintain confidentiality and professionalism: As a ghostwriter, it’s crucial to respect your client’s privacy and maintain confidentiality. Treat all communication and information shared with utmost professionalism and ensure that you adhere to any non-disclosure agreements.
  7. Edit and refine your work: After completing the initial draft, go through multiple rounds of editing and proofreading. Polish your writing to eliminate errors, improve clarity, and enhance the overall quality of the content. Attention to detail is essential in delivering high-quality ghostwritten material.
  8. Develop strong time management skills: Ghostwriting often involves working on tight deadlines. Cultivate effective time management skills to ensure that you meet your client’s expectations and deliver your work promptly.
  9. Continuously improve your writing skills: Dedicate time to honing your writing craft. Read widely, expand your vocabulary, and practice various writing styles. The more you refine your skills, the better equipped you’ll be to tackle diverse ghostwriting projects.
  10. Build a network and portfolio: Establish connections within the writing and publishing industry. Networking can lead to valuable ghostwriting opportunities. Additionally, develop a portfolio showcasing your past ghostwriting projects (with permission) to demonstrate your expertise and attract potential clients.

Remember, ghostwriting is about putting the client’s vision and ideas into words. Your ability to adapt, deliver quality writing, and maintain professionalism are essential for successful ghostwriting engagements.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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