Websites created by your designers must respond to the online visits that your SEO department is bringing in. It takes a lot of investment in terms of effort and resources to get a stream of online traffic coming to the website, especially unique visitors.
This investment falls flat on its face if your website is not able to convert these potential leads into sales. There are various reasons why a website fails to impress the online visitor enough to make them click on your web links. In this post, we will highlight the top 3 ways in which you can create a more responsive website.
#1: Use the web page area above-the-fold judiciously.
For those not in the loop, above-the-fold is the area which a user can see on his computer screen without having to scroll down. This area is very important in the context of drawing out a response from the user. In fact, it is this knowledge that makes a mess of the situation on most websites! Web designers try to cramp in too much and make the website look cluttered.
Also, too much emphasis dilutes the effect considerably. Instead of overkill, chalk out the web links that are most integral to your online business. Place only those links above-the-fold and keep plenty of white space for the user to breathe free!
Online visitors who want to check up the other web pages on your website must be able to do so without hunting around for web links to navigate. Use anchor texts cleverly to achieve that. Encourage your online visitors to read more content on your website.
The more they read, the more willing they are to be convinced about your marketing message. Of course, while building up these interlinks, ensure that there are no broken links. Nothing repels the user more than links that lead to nowhere!
#3: Think of mobile devices and Smartphones as well.
Your website must have a version for mobile device users. You cannot ignore this growing market anymore! Develop mobile versions with the thought in mind as to what users might need to know about your website while they are on the move.
If you sell products, the mobile version of your website must definitely have store addresses and phone numbers before having links to your ‘Services’ page. That’s what users are searching for through their mobile phones. That will bring up the responsive quotient of your website.
Check out Google Mobile Friendly Checker Tool
10 best ways to create responsive websites
Creating responsive websites is essential in today’s digital landscape, as users access the internet from various devices with different screen sizes. Here are some of the best ways to create responsive websites:
- Embrace mobile-first design: Start the design process by focusing on the mobile experience first. Designing for smaller screens forces you to prioritize content and eliminate unnecessary elements, ensuring a seamless user experience across all devices.
- Use a responsive framework: Utilize responsive frameworks like Bootstrap or Foundation that provide a grid system and pre-built components, making it easier to create responsive layouts. These frameworks also offer CSS media queries and other tools to streamline the responsive design process.
- Fluid and flexible layouts: Design fluid layouts that adapt to different screen sizes. Use percentages or relative units (like em or rem) instead of fixed pixel values for widths and heights. This allows elements to adjust and scale based on the user’s device.
- Breakpoints and media queries: Set breakpoints in your CSS code using media queries to apply specific styles to different screen sizes. Adjust font sizes, spacing, and layout structures to optimize the user experience at each breakpoint.
- Optimize images for different devices: Use responsive image techniques such as srcset and picture elements to deliver appropriately sized images based on the device’s resolution. This helps reduce page load times and improves overall performance.
- Prioritize content hierarchy: Ensure that the most important content is easily accessible and prominent on all devices. Prioritize key information, use clear headings, and consider collapsible content sections to accommodate smaller screens.
- Test on multiple devices and browsers: Always test your website on various devices, browsers, and operating systems to ensure a consistent experience for all users. Use online testing tools or physical devices to simulate different screen sizes and resolutions.
- Touch-friendly navigation: Design navigation menus and buttons with touchscreens in mind. Ensure that they are large enough for easy tapping, and use intuitive gestures whenever possible. Incorporate features like dropdown menus that work smoothly on mobile devices.
- Performance optimization: Optimize your website’s performance by minimizing file sizes, compressing images, and utilizing caching techniques. Fast-loading websites provide a better user experience, particularly on mobile devices with limited internet connectivity.
- Continuous testing and refinement: Regularly monitor and analyze user behavior through analytics tools. Identify areas where users might face difficulties or drop-off rates increase. Make continuous improvements to enhance the responsiveness and usability of your website.
Remember, creating a responsive website requires careful planning, thoughtful design decisions, and ongoing optimization. By prioritizing user experience and accommodating different devices, you can ensure your website looks and functions well across all screen sizes.