Websites created by your designers must respond to the online visits that your SEO department is bringing in. It takes a lot of investment in terms of effort and resources to get a stream of online traffic coming to the website, especially unique visitors.
This investment falls flat on its face if your website is not able to convert these potential leads into sales. There are various reasons why a website fails to impress the online visitor enough to make them click on your web links. In this post, we will highlight the top 3 ways in which you can create a more responsive website.
#1: Use the web page area above-the-fold judiciously.
For those not in the loop, above-the-fold is the area which a user can see on his computer screen without having to scroll down. This area is very important in the context of drawing out a response from the user. In fact, it is this knowledge that makes a mess of the situation on most websites! Web designers try to cramp in too much and make the website look cluttered.
Also, too much emphasis dilutes the effect considerably. Instead of overkill, chalk out the web links that are most integral to your online business. Place only those links above-the-fold and keep plenty of white space for the user to breathe free!
#2: Build up a strong interlinking network among the different web pages of your website.
Online visitors who want to check up the other web pages on your website must be able to do so without hunting around for web links to navigate. Use anchor texts cleverly to achieve that. Encourage your online visitors to read more content on your website.
The more they read, the more willing they are to be convinced about your marketing message. Of course, while building up these interlinks, ensure that there are no broken links. Nothing repels the user more than links that lead to nowhere!
#3: Think of mobile devices and Smartphones as well.
Your website must have a version for mobile device users. You cannot ignore this growing market anymore! Develop mobile versions with the thought in mind as to what users might need to know about your website while they are on the move.
If you sell products, the mobile version of your website must definitely have store addresses and phone numbers before having links to your ‘Services’ page. That’s what users are searching for through their mobile phones. That will bring up the responsive quotient of your website.