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Top 4 Website Usability Lessons

by | Updated on: Nov 3, 2019 | Digital Marketing | 0 comments

To fully understand the necessity of easy and clutter-free usability on websites, think of your own experiences of working through some websites with below-par usability. Think of the frustrated groans that escaped your lips as you struggled to find what you are looking for! Websites with poor usability are doomed to fail even if they play all the internet marketing rules to the T. It is so because users are turned off easily when you don’t provide them with a quality website. Here are the top 4 website usability lessons you have got to master:

 

Clear Categories

This is one area where you cannot go wrong. Segregate your website’s information into clearly-demarcated categories. That way your online visitors will know where to look for what they want. Confusing category names consume time and also make it difficult for users to locate necessary information.

 

Search Option

A website is incomplete without an internal search box. Users with little time to spare will find it much more convenient if there was a search box to make things easier for them. The search box must return relevant results and also some suggested ones in case the user does not know the names of certain products and services.

 

Obvious Links

When you are placing web links to direct the user to some other web page within your website, make the links obvious. Use a different color for the anchor text and you can also underline it. That way the user will know where to click on and do away with them hunting for web links. Use separate colors to indicate web links that they have already clicked and visited and those that they are yet to use.

 

User Engagement

Websites with sub-standard content or designs will fall back on the usability quotient for obvious reasons. No one likes to plod through a website that offers no comfort to the eyes or brain. Improve the content of your website and also work on the web designing factor. Keep your website uncluttered and open to white spaces. Remember that too much of information packing will prove to be counter-productive.

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 56K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more

 

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