Every business has downtimes when they are simply not making as much money as they would like to, or a been able to in previous months. Comparing your months earnings, compared to the same time of year the previous month, can be an excellent way for you to understand whether or not the profitability of your company is growing are falling. However, during these downtime there are number of options available to you that can allow you to continue receiving revenue through marketing. This is through data collection, and ongoing marketing through a number of different channels. When the orders are simply not coming in on the website, turning to your e-mail list, call list, or address book can allow your business to continue to market your products to your customers, and get through the tough times.
Look into hiring a pr agency leads company, that can handle the data collection and ongoing marketing of your products. When users come to your website, they should be able to enter their e-mail to receive industry news, updates on your products and services, and other interesting and related tidbits of information to the services that you provide.
Then, you can begin building trust with these people by delivering weekly or monthly updates on your industry. This is an excellent way for you to help deliver important information to your customers, while still building your self up as an expert in the industry, and lightly marketing your products to consumers that have visited your website previously.
Ongoing marketing is another important aspect of the process. By collecting data from your users, whether it is a phone number, address, or e-mail, and receiving permission to send them advertisements, during down times you can send them coupons and deals for some of your products in order to keep the money flowing.
This can help your company to whether the down times when the money is not coming in so quickly, and through the help of a solid marketing company you can create an exceptional newsletter that connects with your clients and builds an ongoing funnel for future marketing campaigns.
A great way to encourage those that are subscribed to your e-mail list to purchase your products is to offer huge deals. Deals as high as 50% off can be offered, and will greatly increase your conversion rate. In providing them with such a large discount for being subscribed to your newsletter, they understand that they are receiving benefits for doing so, and will be much more likely to remain subscribed.
This, combined with sprinkling in industry related news and information, provides actual value to the end-user, and allows them to stay in touch with your company and your new products. Try not to use your e-mail list solely for marketing your own products, and instead use it as a way to build trust for the future marketing of products if at all possible. A short blurb at the bottom of every newsletter will allow you to continue to market products to them, without being overly intrusive.