It is common knowledge that digital marketers and other content creators use the YouTube channel for monetary benefit. By placing ads on their videos, content creators and marketers are able to earn some revenue, which makes creating YouTube videos profitable. You had to be part of the Partner Program on YouTube (YPP or YouTube Partner Program) to avail this opportunity.
Various monetisation methods by YouTube
YouTube offers several monetization techniques to attract content creators and encourage them to continue producing high-quality and engaging content. These monetization techniques allow creators to earn revenue from their videos and, in turn, incentivize them to invest more time and effort into their channels. Here are the main monetization methods offered by YouTube:
- Ad Revenue: YouTube’s most common monetization method is through advertising. Creators can apply to become part of the YouTube Partner Program (YPP) and, once approved, can enable ads on their videos. YouTube places various types of ads, such as display ads, overlay ads, skippable video ads (TrueView), and non-skippable video ads on the content. Creators earn a share of the advertising revenue generated from the ads shown on their videos.
- Channel Memberships: Eligible creators can offer channel memberships to their subscribers. Channel memberships are subscription-based services that provide exclusive perks to members, such as custom badges, emojis, and access to members-only content. Viewers pay a monthly fee to become a member and support their favorite creators.
- Super Chat and Super Stickers: During live streams and Premieres, viewers can purchase Super Chats and Super Stickers. These are paid messages and animated stickers that stand out in the chat and help viewers’ messages get noticed by the creator. Creators receive a portion of the revenue generated from these purchases.
- YouTube Premium Revenue: YouTube Premium is a subscription service that allows users to watch ad-free videos, access YouTube Originals, and download videos for offline viewing. Creators receive a share of the revenue generated from YouTube Premium subscriptions based on watch time from Premium members.
- Merchandise Shelf: Eligible creators can display their official merchandise directly on their YouTube channel through the Merchandise Shelf. This feature allows them to promote and sell products like T-shirts, hats, and other merchandise to their audience.
- Sponsored Content: Creators often collaborate with brands to produce sponsored content, where they feature or review products or services in their videos. In such cases, creators are paid by the brand for promoting their products.
- YouTube Shorts Fund: YouTube has introduced the Shorts Fund to support creators who produce engaging and popular short-form videos on YouTube Shorts. Creators can earn a share of this fund based on the performance of their Shorts.
- YouTube Premium Ad Revenue Share: YouTube shares a portion of the revenue generated from YouTube Premium subscribers with creators based on the percentage of watch time their content contributes to the overall watch time on the platform.
By offering these monetization options, YouTube aims to attract and retain content creators, making it a viable platform for them to earn a living and grow their channels. These techniques provide creators with diverse ways to monetize their content, leading to a vibrant and diverse ecosystem of creators on the platform.
YouTube Monetization Policies
- Follow all the YouTube monetization policies.
- Live in a country or region where the YouTube Partner Program is available.
- Make sure 2-Step Verification is turned on for your Google Account.
- Have no active Community Guidelines strikes on your channel.
- Have advanced features access on YouTube.
- Have more than 4,000 valid public watch hours in the last 12 months or 10 million valid public Shorts views in the last 90 days.
- Have at least 1,000 subscribers.
- Have an Active AdSense account that you’ll link to your channel, or be ready to set one up in YouTube Studio if you don’t already have one.
- More than 10K views in channel in total (deprecated but still you should focus)
There was a single point criterion that you had to meet to qualify to place ads on your YouTube video. The criterion was that you needed more than 10,000 views in total. Google is tweaking this criterion somewhat by doing away with this single requirement. Instead, it is bringing in several others in its place. It’s not just page views that matter now.
There has to be more than 1000 subscribers on your YouTube channel before you can earn revenue through ads on your videos. Additionally, the watch time of your channel in the last 12 months has to exceed 4000 hours. Both these criteria will be applicable for existing members of the Partner Program by the 20th of Feb., 2018. The new entrants to this program will surely have to follow these criteria.
The aim of Google is clear: it wants to take into account the engagement ability of the channel with the users of YouTube, along with other factors like the size of the channel and the online behaviour of the channel owner. Spamming or creating inappropriate content will be counted as negatives and go against the claim to inject ads in YouTube videos.
Overall, you need to be careful about how you will monetize YouTube. You need to contribute substantially and meaningfully to the platform before you can make some money out of it.
No Ads for YouTube Channels under 10k Views (Old update)
As you know, YouTube video marketing is the future of digital marketing. Most brands are working tirelessly on tapping this medium and no one knows this better than the parent of YouTube, Google.
Recently, it has decided to disallow ads for dubious YouTube channels which have less than 10k views. There are so many channels on this video sharing platform which plagiarize content and earn ad revenues, depriving the bona fide video channels off their revenue share. Google has pulled the plug on such methods of exploiting the medium.
In the recent past, there is another alarming trend that has forced the hand of Google. Top brands have pulled out ads from Google because they found that their ads were appearing with videos with questionable content.
Such ad displays fiddles badly with the brand value of advertisers. They don’t want to have any truck with such dubious YouTube channels and objectionable content. Google wants to protect brands from this ludicrous position and in turn, protect its own earnings from ads.
Before this new directive came up, it was quite easy for ads to get displayed on YouTube. Any video channel could have ads and that has led to this problem. The 10k threshold is designed to ensure that ads appear only on popular video channels.
Google is assuming that channels with more than 10k views will not have any questionable or plagiarized content. Whether it stems big brands from pulling out of Google ads will remain to be seen but this is definitely a step in the right direction.