It is common knowledge that digital marketers and other content creators use the YouTube channel for monetary benefit. By placing ads on their videos, content creators and marketers are able to earn some revenue, which makes creating YouTube videos profitable. You had to be part of the Partner Program on YouTube to avail this opportunity.
There was a single point criterion that you had to meet to qualify to place ads on your YouTube video. The criterion was that you needed more than 10,000 views in total. Google is tweaking this criterion somewhat by doing away with this single requirement. Instead, it is bringing in several others in its place. It’s not just page views that matter now.
There has to be more than 1000 subscribers on your YouTube channel before you can earn revenue through ads on your videos. Additionally, the watch time of your channel in the last 12 months has to exceed 4000 hours. Both these criteria will be applicable for existing members of the Partner Program by the 20th of Feb., 2018. The new entrants to this program will surely have to follow these criteria.
The aim of Google is clear: it wants to take into account the engagement ability of the channel with the users of YouTube, along with other factors like the size of the channel and the online behaviour of the channel owner. Spamming or creating inappropriate content will be counted as negatives and go against the claim to inject ads in YouTube videos.
Overall, you need to be careful about how you will monetize YouTube. You need to contribute substantially and meaningfully to the platform before you can make some money out of it.