It is common knowledge that digital marketers and other content creators use the YouTube channel for monetary benefit. By placing ads on their videos, content creators and marketers are able to earn some revenue, which makes creating YouTube videos profitable. You had to be part of the Partner Program on YouTube to avail this opportunity.
YouTube Monetization Policies
- Follow all the YouTube monetization policies.
- Live in a country or region where the YouTube Partner Program is available.
- Have more than 4,000 valid public watch hours in the last 12 months.
- Have more than 1,000 subscribers.
- Have a linked AdSense account.
- More than 10K views in channel in total (deprecated but still you should focus)
There was a single point criterion that you had to meet to qualify to place ads on your YouTube video. The criterion was that you needed more than 10,000 views in total. Google is tweaking this criterion somewhat by doing away with this single requirement. Instead, it is bringing in several others in its place. It’s not just page views that matter now.
There has to be more than 1000 subscribers on your YouTube channel before you can earn revenue through ads on your videos. Additionally, the watch time of your channel in the last 12 months has to exceed 4000 hours. Both these criteria will be applicable for existing members of the Partner Program by the 20th of Feb., 2018. The new entrants to this program will surely have to follow these criteria.
The aim of Google is clear: it wants to take into account the engagement ability of the channel with the users of YouTube, along with other factors like the size of the channel and the online behaviour of the channel owner. Spamming or creating inappropriate content will be counted as negatives and go against the claim to inject ads in YouTube videos.
Overall, you need to be careful about how you will monetize YouTube. You need to contribute substantially and meaningfully to the platform before you can make some money out of it.
No Ads for YouTube Channels under 10k Views (Old update)
As you know, YouTube video marketing is the future of digital marketing. Most brands are working tirelessly on tapping this medium and no one knows this better than the parent of YouTube, Google.
Recently, it has decided to disallow ads for dubious YouTube channels which have less than 10k views. There are so many channels on this video sharing platform which plagiarize content and earn ad revenues, depriving the bona fide video channels off their revenue share. Google has pulled the plug on such methods of exploiting the medium.
In the recent past, there is another alarming trend that has forced the hand of Google. Top brands have pulled out ads from Google because they found that their ads were appearing with videos with questionable content.
Such ad displays fiddles badly with the brand value of advertisers. They don’t want to have any truck with such dubious YouTube channels and objectionable content. Google wants to protect brands from this ludicrous position and in turn, protect its own earnings from ads.
Before this new directive came up, it was quite easy for ads to get displayed on YouTube. Any video channel could have ads and that has led to this problem. The 10k threshold is designed to ensure that ads appear only on popular video channels.
Google is assuming that channels with more than 10k views will not have any questionable or plagiarized content. Whether it stems big brands from pulling out of Google ads will remain to be seen but this is definitely a step in the right direction.
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Debajyoti Banerjee is the Founder, Director & CEO of 
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