Marketers simply adore Twitter because of its real time and fast-paced news feed, which help them to spread business news and industry related information faster than the other news outlets. However, you need to follow certain best practices, when it comes to creating optimal account. These will not only help your SEO efforts, but will also help to increase your follower count.
Complete your Twitter profile: An incomplete profile is annoying, but more than that, it is not even worth following. You can only risk such an online profile if you are a renowned brand, still an incomplete profile will affect your credibility. So complete your profile – it hardly takes time to write a sentence or two about you or your business, and the industry that you serve. Also, add a link to your company profile or webpage. Using a picture (read real or relevant picture) is also essential. People usually look at such information to determine whether you have a real account or if it is a spam. Moreover, giving detailed information will help people to determine if they are likely to find your tweets interesting.
Be brief with your tweets: Of course Twitter is all about being brief and to-the-point, as this micro blogging site allows only 140 characters. Our advice is to use 110-120 characters and keep the rest for retweeting purposes. This way, you will be sparing your followers the effort of shortening your tweet. In addition, it will give your followers some room to add their own comment. However, this is no hard and fast rule for tweeting; it is just a trick, which worked for many of our clients.
Connecting accounts: You need to be strategic while connecting your social accounts. It is okay to all your social accounts, if you use them strictly for business purposes. Otherwise, avoid connecting your personal social accounts with the business accounts. In fact, marketers should be strategic while connecting their social accounts. Many use social media dashboard application like TweetDeck for managing their Twitter, Facebook and other social media accounts. Though it can be a time saver, think twice before posting the same content on various platforms. This is especially applicable for brands, as it more likely for people to follow brands on various social networking sites.
Use minimum number of automated tweets: As mentioned in the beginning of this post, Twitter is a real-time news distributor. Thus, you should minimize your number of automated tweets. Such tweets hardly generate any interaction and are often annoying. In fact, most users can identify the automated. However, you may use such tweets in moderation
Finally, don’t be stereotype on this micro blogging platform. Try to think out of the box to create some interesting tweets that can generate quality interaction. This alone can help you to increase your follower count.