There are so many opinions flying around about the latest trends on Twitter. Some trends die a premature death while some may rise up from their graves and stamp their presence in a fresh, new way. To help you milk more mileage out of Twitter, we have compiled some facts pulled out by research teams. These Twitter facts will help you understand what works on this micro-blogging site and how you can optimize your brand value on Twitter.
The first trivia on Twitter is that you get 2% new followers to read your tweets when you use hashtags. Using a hashtag means you help your tweets to be compiled under one head: that of the hashtag you are using. For example, if you tweeting about city life, you use the hashtag #citylife. Now, when your followers and their followers use #citylife, all the posts come under one umbrella. In other words, your tweets with hashtags, which happen to be more than 45% of tweets globally, you reach out to Twitter users who are beyond your online circle. That gives you so much more of exposure!
Retweets can reach out to 4% new followers! That is definitely more than what hashtags can do for your tweets. Your aim on Twitter is to write about topics that interest people. When you do that, your followers retweets your tweets. That way, followers on their Twitter profiles can read your tweets. If it works for them, they will give you a follow! If you want to pull up this 4% to 10% new followers, you can respond personally to tweets and retweets. When you engage with your new followers on a one-to-one basis as opposed to simply broadcasting your views, you will get 10% more followers to be your fans on Twitter.
Now, let us talk about what does not work on Twitter. You will not get value for your tweets on weekends. In fact, you may end up with 23% lesser number of new followers on Twitter over the weekend! In the same vein, using URLs on your tweets put off new followers as well as old ones. They stink of spam. Get rid of them as far as practicable. Finally, the golden rule: upload quality content for more followers!
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