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How to Do Pinterest Marketing: 11 Tips to Get You Started

by | Digital Marketing | 6 comments

How to do Pinterest Marketing
How to Do Pinterest Marketing: 11 Tips to Get You Started 1

Pinterest is a powerful social media platform that can be used for marketing your business. If you’re not familiar with it, Pinterest is a website where users can “pin” images to boards, and then share those boards with other users. With 200+ million users, it can be a great way to promote your products or services, and drive traffic to your website. In this blog post, we will give you 11 tips on how to get started with Pinterest marketing!

Pinterest is about 5% of all traffic to websites. However, when looking at small to medium sized websites in June 2019, Pinterest accounted for a much smaller percentage of traffic. This is definitely an underutilized source of “free” targeted traffic. For your website, lets try to increase your Pinterest traffic initially to at least 25 visitors per month, up from 0. This is not as hard as it seems.

When Pinterest first started, it used an invitation-based system and users often posted crafts, recipes, and other do-it-yourself products. Now, Pinterest is picking up. In 2016, Pinterest had 150 million monthly active users. On top of that, 30% of all US social media users are also Pinterest users. What are they following on Pinterest?

  • 50% seek information on deals and coupons.
  • 45% seek product information.
  • 35% look at comments about merchandise and services.

Growing a Pinterest profile for your business will help your standing on social media. Also keep in mind, 80% of Pinterest users are on their smartphone or mobile device. When creating content or making website changes, consider how they look on mobile devices.

Pinterest helps people find creative ideas for their future needs and purchases. In fact, 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest. When it comes to making choices on purchases and comparing products, Pinterest is a popular destination. Take a minute to complete this track – it is worth it!

3 tasks to complete

  1. Setup a Pinterest account.
  2. Pin to promote your products / services.
  3. Pin things that will bedazzle your Pinterest follower

Pinterest Insights that Dazzle and Empower You

In the last three years or so, Pinterest has come up strongly as a strong player in the social media scene with 200 million users. Pinterest offers something unique to users all over the globe, and also to people who are feeling saturated with the use of Facebook and Twitter.

This has prompted many online marketers to make a beeline for Pinterest to promote their products and services. Now, because Pinterest is a rather new territory for most, we are putting some insights about it that will dazzle you and empower you to use this platform better. Read on!

The first fact about Pinterest that you need to know is that an abnormally high number of pins are posted by women. 80% of the total pins posted on Pinterest are by women. Another interesting fact in this segment is that the number of pinners has pushed up from 87% to 94% in the last couple of years. This will help you draw some revealing conclusions about how to use Pinterest for your marketing promotions.

40% of its new users are men in last few years. More than a half of the U.S millennials are Pinterest users.

As obvious from the first point, the primary domains of interest on Pinterest are issues that women feel strongly about. Fields like home décor, women’s fashion, holiday or health and fitness are some of the domains that are hot in Pinterest. If you are catering to such domains, you will be more beneficial on Pinterest. For other domains of business, you need to be a little more patient and flexible about your metrics.

Another Pinterest fact that online marketers should know is that different domains achieve more pins during different times. For example, during December, the number of pins related to gardening increases manifold time. Similarly, during August, people take up pins related to holidays and events. You will also find health and fitness trending during the period after New Year. You can conclude it as fallout of New Year resolutions to stay fit!

Pinterest Unleashes More Powerful AI for Online Shopping via Lens. These stats will make the questions easier for you. 90% of Pinterest users say that they buy online through this social media platform. Pins on Pinterest often have the additional function of being shopping buttons, leading to pages where you can actually buy the product. So, within the framework of the social platform, you can shop for products or services you like.

Moreover, 70% of the users on Pinterest admit to using this platform to find products that they want to purchase.

In other words, Pinterest is a minefield of users who are ready to buy from your brand, provided you make your products available and visible on their device screens. It’s as simple as that!

It also means that there is an existing group of potential customers waiting to be tapped. With these ads being automatically generated, all you need is a landing page with the products and the option to buy online.

Whatever may be the reasons, you will find these statistics important for your online promotions. After all, knowing trends and practices on social media networks will give more wind to your sails of online marketing.

Pinterest marketing guide

Tip #01: Create Boards that Resonate with Your Audience

The first step in doing Pinterest marketing is to create boards that resonate with your audience. When creating boards, think about the types of things your target audience would be interested in. For example, if you sell women’s clothing, you might want to create boards for “fashion inspiration,” “fall fashion trends,” and “stylish outfits for work.”

Tip #02: Make Your Pins Stand Out

Once you’ve created boards that your target audience will be interested in, it’s time to start creating pins that stand out. To make your pins stand out, use high-quality images and infographics. You can also use Pinterest’s new Promoted Pins feature to ensure that your pins are seen by more people.

Tip #03: Use Keywords in Your Pin Descriptions

When writing the descriptions for your pins, be sure to include relevant keywords. This will help users find your pins when they’re searching for something on Pinterest. For example, if you have a pin about fall fashion trends, you might want to include the keywords “fall,” “fashion,” and

Tip #04: Use Relevant Keywords in Your Board Titles

When creating boards, be sure to use relevant keywords in your board titles. This will help people find your boards when they are searching on Pinterest. For example, if you have a board called “Stylish Outfits for Work,” include the keyword “work” in the title.

Tip #05: Utilize Rich Pins

Rich pins are pins that include extra information, such as prices and ratings. They can be a great way to give your audience more information about your products or services. To use rich pins, you must first verify your website with Pinterest.

Tip #06: Create Pinned Images That Are Interesting and Engaging

When creating pinned images, make sure they are interesting and engaging. You want people to want to click on them and learn more about what you’re promoting. For example, if you’re pinning a recipe, make sure the image is appealing and shows off the finished dish.

Tip #07: Use Board Covers to Make Your Boards More visually Appealing

In addition to creating great pins, you can also make your boards more visually appealing by adding board covers. Board covers are images that appear at the top of your board and help give it a cohesive look. To add a board cover, click on the “Edit” button for the relevant board and then upload an image. You can also use dynamic cover image.

Tip #08: Promote Your Pins on Other Social Media Platforms

In addition to promoting your pins on Pinterest, you can also promote them on other social media platforms, such as Facebook and Twitter. This will help you reach a wider audience and drive more traffic to your website. To do this, simply share links to your pins on your other social media accounts.

Tip #09: Use Pinterest to Drive Traffic to Your Website

Pinterest can be a great way to drive traffic to your website. When people click on your pins, they will be taken to the corresponding webpage. To increase the chances of people clicking on your pins, make sure you include links back to your website in your pin descriptions.

Tip #010: Analyze Your Pinterest Analytics Data

To see how well your Pinterest marketing is doing, it’s important to analyze your analytics data. This data will show you which pins are performing the best and which boards are attracting the most followers. By analyzing this data, you can tweak your marketing strategy accordingly.

Related reading: Top 5 tools for Pinterest analysis

Tip #011: Experiment with Different Marketing Strategies

The best way to find out what works for you when it comes to Pinterest marketing is to experiment. Try different strategies and see which ones give you the best results. You can then use this information to create a more successful Pinterest marketing campaign.

Additional Tips to promote your business using Pinterest

1.   Promote Your Services and Products

You can promote your products or services by providing your existing as well as potential customers with accurate and appropriate description about its advantages and features. You can classify your products and services according to their theme and size and describe the images properly so that your clients can easily understand them.

2.     Use The price tags For Your Own Benefit

Pinterest offers its users with an incredible feature which will be helping you add a price tag on different items and also linking them back to your site. When you will be including a price tag, it will be added to the present’s page all by itself. Your clients will be required to just click on the links and they will be directed to your portal.

3.     Offer Discounts To Enhance Sales

By adding a price tag as well as a back link to your site will enable people know more about your products or services that are available for sale. For this reason, it is exceedingly imperative to make use of specific keywords which will be helping your improvise your website’s traffic. You can also use Pinterest discount feature that can be useful in pleasing your users and that will certainly give them that feeling of wanting to revisit your site over and over again.

4.     Source

You must keep pinning out more and more items that are relevant to your services or products and eventually people will consider it as a good source.

5.     Stay Connected

You can link with people and make good business relations with them.

6. Add Pinterest social share button on your webpage

Buttons like Facebook’s ‘Like This Page’ feature or Twitter’s ‘Follow Us’ button have been shown to increase visitor engagement with a website. Because so many internet users now browse the web while already signed into their social media profiles in another tab, or have their details saved in their browsers by default, it’s consequently much easier to connect with a website or company by clicking a social media button – as opposed to going through the rigamarole of filling out an online form or signing up to a mailing list.

The first thing that you can do to help market yourself through Pinterest is therefore to install the ‘Pin This’ button on your website. If you give them the option of interacting with you as simply as possible, the odds are far greater that your visitors will be persuaded to do so.

7. Utilize Pinterest Lens feature

It has developed its artificial intelligence (AI) thoroughly and in the last few years, they have added a new feature called the ‘Lens’. This allows users to use their mobile cameras like a scanner. The Lens technology can help users identify objects that they find on Pinterest. It’s not just about identifying. If the user wants, the Lens can identify and lead the user to the commercial landing page of the product on view. This offers the users to directly buy stuff that they find on Pinterest without having to leave the social media app.

8. Use Pinterest Retargeting Ads

Create engagement audience & visitor audience on Pinterest Ad. Read more here

Summary

How to do pinterest marketing – learn with these easy tips!

  • – Make pins that stand out using high quality images or infographics
  • – Use keywords in your pin descriptions for better visibility
  • – Utilize Rich Pins for extra information
  • – Create pins that are visually appealing and engaging
  • – Promote pins on other social media platforms for increased traffic
  • – Use Pinterest as a tool to drive website traffic
  • – Analyze your Pinterest analytics data to improve performance
  • – Experiment with different marketing strategies for better results
  • – Follow these tips and get started with pinterest marketing today!
Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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6 Comments

  1. mdfirdosh92

    pintrest is gaining popularity very fast and this is really very helpful for bloggers

    Reply
  2. Riya Kumari

    Informative content.

    Reply
  3. Debosmita Mandal

    Thanks for all the tips

    Reply
  4. Varsha Agarwal

    very interesting and insightful. Thank you

    Reply
  5. Sikander Kumar

    great information regarding Pinterest

    Reply

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